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Happy Brain Chemicals
Loretta G. Breuning, PhD Inner Mammal Institute
Re-wire Yourself to Turn Them on in New Ways
dopamine endorphin oxytocinserotonin
Good feelings come from
4 special brain chemicals
dopamine endorphin oxytocinserotonin
We’ve inherited these chemicals
from earlier mammals
Your happy chemicals are not meant to
be on all the time. They spurt when you
see a way to promote your survival.
But our brain defines survival
in a quirky way:
1. it cares about the
survival of your
genes
2. it relies on neural
pathways built in
youth
When a happy chemical
flows, neurons connect
That wires you to repeat
things that feel good
This is how our ancestors wired
themselves to survive before there
were schools, or even words
dopamine endorphin oxytocin serotonin
Bad feelings are caused by cortisol.
It’s released when a mammal sees a
threat to its survival.
Disappointment triggers cortisol,
which leaves you feeling threatened
even if you
don’t
consciously
think that
Neurons connect
when cortisol
flows, which
wires you to
turn on the alarm
when you see
things related
to past pain
We are always seeking
rewards and avoiding pain
using circuits
built by
past
experience
The circuits
built in youth
become the
superhighways
of your brain
The electricity in your brain flows
like water in a storm, finding the
paths of least resistance
Old patterns tend to repeat
unless we build new circuits
That’s hard to do for 3 reasons:
1. Blazing a new trail through a jungle
of neurons is much harder than
flowing down a well-paved highway
2. You feel unsafe when you leave your
old highways because they’re what
you know about rewards and pain
3. The brain loses its highway-paving
substance (myelin) after puberty
You can still
build a new
pathway, but it
takes a lot of
repetition just to
build a small one
Repeat a new thought or
behavior for 45 days without fail
and a new trail gets established
It’s not a superhighway, but it
frees you from an old pattern
You can wire yourself to feel good
when you do things that are
good for you
You can give your electricity
a new place to flow
It helps to know what turns on
each happy chemical
in the state of nature
Then you can choose
new thoughts and behaviors to
stimulate them in new ways
Loretta Graziano Breuning PhD, Inner Mammal Institute © 2015
Dopamine
is the great feeling

that a reward is at hand
Loretta Graziano Breuning PhD, Inner Mammal Institute © 2015
Dopamine
releases energy for the chase
Loretta Graziano Breuning PhD, Inner Mammal Institute
Oxytocin
is often called
the “love chemical”
Loretta Graziano Breuning PhD, Inner Mammal Institute
Oxytocin is stimulated by
trust &

touch,
which
go
together
in nature
Loretta Graziano Breuning PhD, Inner Mammal Institute © 2015
Serotonin
is the pleasure of
social dominance
Loretta Graziano Breuning PhD, Inner Mammal Institute © 2015
Serotonin
is not
aggression
but a calm
sense that
“ I
will get the
banana ”
Loretta Graziano Breuning PhD, Inner Mammal Institute © 2015
Endorphin masks pain
so you can do what

it takes to survive
Loretta Graziano Breuning PhD, Inner Mammal Institute © 2015
Endorphin is

“endogenous morphine”
it’s meant for
emergencies,
not partying
Your happy chemicals turn on in short spurts.
Then they droop, and
you have to do more to get more.
Ups and downs are natural because
each happy chemical
droops
Dopamine
droops once you get the reward
until

you set
your sights
on another
reward
Oxytocin droops when you’re
separated from the herd
and it feels
like your
survival is
threatened
Serotonin is reabsorbed quickly, which motivates
people to seek another social advantage
to stimulate more
Endorphin is

“endogenous morphine”
It droops 20 min.
after an injury
because pain
is vital survival info
A droop is
nature’s reset button
You return to
neutral so you’re
ready for the next
opportunity to
meet your needs
But you may feel frustrated
Dopamine Frustration
Dopamine stops once a need is met,
so you have to keep finding new rewards to enjoy it
Oxytocin Frustration
Following the herd is annoying but leaving
the herd for greener pasture feels unsafe
Serotonin Frustration
Your mammal brain cares about your status
as if your life depended on it, so a
status threat feels like a survival threat.
Endorphin Frustration
Inflicting pain on yourself to enjoy
endorphin is a very bad survival strategy
It helps to know that monkeys had
similar frustrations 50 million years ago
Dopamine
Serotonin
Oxytocin
Endorphin
What new circuits will you build?
Dopamine
suggestion:
Always have
• a short-term goal
• a long-term goal &
• a medium-term goal

so you can always
step toward meeting
a need right now
Oxytocin suggestion:
Build trust in many small steps
Trusting everyone
all the time

is not a good

survival strategy.
Our brain is
designed to build
trust gradually.
Serotonin suggestion:
Enjoy the strengths you have instead of
worrying about the strengths of others
Insisting on the one-up
position is harmful,

but taking the one-down
position automatically
hurts you too.
It’s not easy to make peace
with your mammal brain.
Endorphin suggestion:
Laugh
Find what makes you
laugh and make time
for it, often.
Don’t rush it, fake it,

or expect yourself to
laugh when others do.
It helps to know that your
ups and downs are part of
nature’s operating system
This operating system motivated
our ancestors to do what it takes
to survive
It helps to know that frustrating trade-offs
are part of every mammal’s life
•When you step toward

greener pasture (dopamine),

you move away from the safety

of social bonds (oxytocin).
•When you step toward

social importance (serotonin) 

you may get disappointment (cortisol)

or a strain on social bonds (oxytocin).
It helps to know that making
tough choices is the job our
brain is designed to do
It helps to know that you can re-wire
yourself to turn on your
happy chemicals in new ways
It’s not easy.
It’s the
challenge
that comes
with the gift
of life.
The Inner Mammal Institute
has free resources to help
videos
podcasts
blogs
infographics
training certification
slide shows (incl this)
5-day Happy-Chemical Jumpstart
www.InnerMammalInstitute.org
Habits of a
Happy Brain
Retrain your brain to boost
your serotonin, dopamine,
oxytocin and endorphin
a fun step-by-step guide by Dr. Loretta Breuning
$10.23 paper, $9.99 e-book
and remember
Don’t compare
yourself to others
Don’t compare
yourself to others
Don’t compare
yourself to others
Don’t compare
yourself to others
Don’t compare
yourself to others
Don’t compare
yourself to others
Don’t compare
yourself to others
Loretta Graziano Breuning PhD, Inner Mammal Institute © 2015
Dopamine
Dopamine makes you jump for joy
when you reach a goal or get a toy.
Innature,ithelpsfindfoodwhenyouneedit.
“Eureka, I got it!” A memory gets created.
Dopamine causes expectations.
Correct predictions bring good sensations.
Dopamine feels great so you try to get more.
It rewarded our ancestors trudging through gore.
Cocaine triggers dopamine. Caution to all:
Joy without goal-seeking leads to a fall.
Dopamine flows when you feel like “I’ve done it.”
Whenothersdoitforyou,yourdopaminewillshunit.
Loretta Graziano Breuning PhD, Inner Mammal Institute © 2015
Endorphin
Endorphin helps you mask the pain
Of injuries that you sustain.
Yourancestorsescapedfrompredatorattack
‘Causeendorphinfelt goodwhile theyranback.
Endorphin feels great when it eases your pains.
But only real pain makes it flow in your veins.
Exercise triggers it, experts alert you.
But first you must do it ‘til body parts hurt you.
Endorphin receptors let opium in.
So you feel like you’re safe without lifting a shin.
Laughing and crying can trigger it too.
But just for a moment– then the job’s through.
Loretta Graziano Breuning PhD, Inner Mammal Institute © 2015
Oxytocin
Oxytocin makes you trust your mates.
We love the bonds that it creates.
Oxytocinflowswhenyoustickwiththeherd.
“Notme!” youmaysay,“I’mnobovine orbird.”
But without social bonds, your brain feels alarm.
This protected our ancestors from all kinds of harm.
Thoughtheherdwillannoyyou,thepackhurt you so.
When you run with a pack, oxytocin will flow.
“My pack is great and the other is nuts.”
This thinking prevailed since the first mammal struts.
You’re above all this foolishness, obviously.
But it feels good when I trust you and you trust me.
Loretta Graziano Breuning PhD, Inner Mammal Institute © 2015
Serotonin swells your chest with pride
When you get respect and needn’t hide.
Yourbrainfeelsgoodwhenyouboostyourselfhigher.
But when others do this, it provokes your ire.
“I don’t care about status. It’s other who do.”
Butyouspurtserotoninwhenthelimelight’s on you.
You are quite modest and don’t like to boast.
But no serotonin flows when you coast.
Status doesn’t depend on money.
You can be clever or helpful or funny.
But when others one-up you, your mind agitates.
‘Cause serotonin droops ‘til you lift your own weights.
Serotonin

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Happy brain chemicals: Dopamine, Serotonin, Oxytocin and Endorphin

  • 1. Happy Brain Chemicals Loretta G. Breuning, PhD Inner Mammal Institute Re-wire Yourself to Turn Them on in New Ways dopamine endorphin oxytocinserotonin
  • 2. Good feelings come from 4 special brain chemicals dopamine endorphin oxytocinserotonin
  • 3. We’ve inherited these chemicals from earlier mammals
  • 4. Your happy chemicals are not meant to be on all the time. They spurt when you see a way to promote your survival.
  • 5. But our brain defines survival in a quirky way: 1. it cares about the survival of your genes 2. it relies on neural pathways built in youth
  • 6. When a happy chemical flows, neurons connect That wires you to repeat things that feel good
  • 7. This is how our ancestors wired themselves to survive before there were schools, or even words dopamine endorphin oxytocin serotonin
  • 8. Bad feelings are caused by cortisol. It’s released when a mammal sees a threat to its survival.
  • 9. Disappointment triggers cortisol, which leaves you feeling threatened even if you don’t consciously think that
  • 10. Neurons connect when cortisol flows, which wires you to turn on the alarm when you see things related to past pain
  • 11. We are always seeking rewards and avoiding pain using circuits built by past experience
  • 12. The circuits built in youth become the superhighways of your brain
  • 13. The electricity in your brain flows like water in a storm, finding the paths of least resistance
  • 14. Old patterns tend to repeat unless we build new circuits
  • 15. That’s hard to do for 3 reasons:
  • 16. 1. Blazing a new trail through a jungle of neurons is much harder than flowing down a well-paved highway
  • 17. 2. You feel unsafe when you leave your old highways because they’re what you know about rewards and pain
  • 18. 3. The brain loses its highway-paving substance (myelin) after puberty
  • 19. You can still build a new pathway, but it takes a lot of repetition just to build a small one
  • 20. Repeat a new thought or behavior for 45 days without fail and a new trail gets established
  • 21. It’s not a superhighway, but it frees you from an old pattern
  • 22. You can wire yourself to feel good when you do things that are good for you
  • 23. You can give your electricity a new place to flow
  • 24. It helps to know what turns on each happy chemical in the state of nature
  • 25. Then you can choose new thoughts and behaviors to stimulate them in new ways
  • 26. Loretta Graziano Breuning PhD, Inner Mammal Institute © 2015 Dopamine is the great feeling
 that a reward is at hand
  • 27. Loretta Graziano Breuning PhD, Inner Mammal Institute © 2015 Dopamine releases energy for the chase
  • 28. Loretta Graziano Breuning PhD, Inner Mammal Institute Oxytocin is often called the “love chemical”
  • 29. Loretta Graziano Breuning PhD, Inner Mammal Institute Oxytocin is stimulated by trust &
 touch, which go together in nature
  • 30. Loretta Graziano Breuning PhD, Inner Mammal Institute © 2015 Serotonin is the pleasure of social dominance
  • 31. Loretta Graziano Breuning PhD, Inner Mammal Institute © 2015 Serotonin is not aggression but a calm sense that “ I will get the banana ”
  • 32. Loretta Graziano Breuning PhD, Inner Mammal Institute © 2015 Endorphin masks pain so you can do what
 it takes to survive
  • 33. Loretta Graziano Breuning PhD, Inner Mammal Institute © 2015 Endorphin is
 “endogenous morphine” it’s meant for emergencies, not partying
  • 34. Your happy chemicals turn on in short spurts. Then they droop, and you have to do more to get more.
  • 35. Ups and downs are natural because each happy chemical droops
  • 36. Dopamine droops once you get the reward until
 you set your sights on another reward
  • 37. Oxytocin droops when you’re separated from the herd and it feels like your survival is threatened
  • 38. Serotonin is reabsorbed quickly, which motivates people to seek another social advantage to stimulate more
  • 39. Endorphin is
 “endogenous morphine” It droops 20 min. after an injury because pain is vital survival info
  • 40. A droop is nature’s reset button You return to neutral so you’re ready for the next opportunity to meet your needs
  • 41. But you may feel frustrated
  • 42. Dopamine Frustration Dopamine stops once a need is met, so you have to keep finding new rewards to enjoy it
  • 43. Oxytocin Frustration Following the herd is annoying but leaving the herd for greener pasture feels unsafe
  • 44. Serotonin Frustration Your mammal brain cares about your status as if your life depended on it, so a status threat feels like a survival threat.
  • 45. Endorphin Frustration Inflicting pain on yourself to enjoy endorphin is a very bad survival strategy
  • 46. It helps to know that monkeys had similar frustrations 50 million years ago
  • 48. Dopamine suggestion: Always have • a short-term goal • a long-term goal & • a medium-term goal
 so you can always step toward meeting a need right now
  • 49. Oxytocin suggestion: Build trust in many small steps Trusting everyone all the time
 is not a good
 survival strategy. Our brain is designed to build trust gradually.
  • 50. Serotonin suggestion: Enjoy the strengths you have instead of worrying about the strengths of others Insisting on the one-up position is harmful,
 but taking the one-down position automatically hurts you too. It’s not easy to make peace with your mammal brain.
  • 51. Endorphin suggestion: Laugh Find what makes you laugh and make time for it, often. Don’t rush it, fake it,
 or expect yourself to laugh when others do.
  • 52. It helps to know that your ups and downs are part of nature’s operating system
  • 53. This operating system motivated our ancestors to do what it takes to survive
  • 54. It helps to know that frustrating trade-offs are part of every mammal’s life •When you step toward
 greener pasture (dopamine),
 you move away from the safety
 of social bonds (oxytocin). •When you step toward
 social importance (serotonin) 
 you may get disappointment (cortisol)
 or a strain on social bonds (oxytocin).
  • 55. It helps to know that making tough choices is the job our brain is designed to do
  • 56. It helps to know that you can re-wire yourself to turn on your happy chemicals in new ways
  • 57. It’s not easy. It’s the challenge that comes with the gift of life.
  • 58. The Inner Mammal Institute has free resources to help videos podcasts blogs infographics training certification slide shows (incl this) 5-day Happy-Chemical Jumpstart www.InnerMammalInstitute.org
  • 59. Habits of a Happy Brain Retrain your brain to boost your serotonin, dopamine, oxytocin and endorphin a fun step-by-step guide by Dr. Loretta Breuning $10.23 paper, $9.99 e-book
  • 68. Loretta Graziano Breuning PhD, Inner Mammal Institute © 2015 Dopamine Dopamine makes you jump for joy when you reach a goal or get a toy. Innature,ithelpsfindfoodwhenyouneedit. “Eureka, I got it!” A memory gets created. Dopamine causes expectations. Correct predictions bring good sensations. Dopamine feels great so you try to get more. It rewarded our ancestors trudging through gore. Cocaine triggers dopamine. Caution to all: Joy without goal-seeking leads to a fall. Dopamine flows when you feel like “I’ve done it.” Whenothersdoitforyou,yourdopaminewillshunit.
  • 69. Loretta Graziano Breuning PhD, Inner Mammal Institute © 2015 Endorphin Endorphin helps you mask the pain Of injuries that you sustain. Yourancestorsescapedfrompredatorattack ‘Causeendorphinfelt goodwhile theyranback. Endorphin feels great when it eases your pains. But only real pain makes it flow in your veins. Exercise triggers it, experts alert you. But first you must do it ‘til body parts hurt you. Endorphin receptors let opium in. So you feel like you’re safe without lifting a shin. Laughing and crying can trigger it too. But just for a moment– then the job’s through.
  • 70. Loretta Graziano Breuning PhD, Inner Mammal Institute © 2015 Oxytocin Oxytocin makes you trust your mates. We love the bonds that it creates. Oxytocinflowswhenyoustickwiththeherd. “Notme!” youmaysay,“I’mnobovine orbird.” But without social bonds, your brain feels alarm. This protected our ancestors from all kinds of harm. Thoughtheherdwillannoyyou,thepackhurt you so. When you run with a pack, oxytocin will flow. “My pack is great and the other is nuts.” This thinking prevailed since the first mammal struts. You’re above all this foolishness, obviously. But it feels good when I trust you and you trust me.
  • 71. Loretta Graziano Breuning PhD, Inner Mammal Institute © 2015 Serotonin swells your chest with pride When you get respect and needn’t hide. Yourbrainfeelsgoodwhenyouboostyourselfhigher. But when others do this, it provokes your ire. “I don’t care about status. It’s other who do.” Butyouspurtserotoninwhenthelimelight’s on you. You are quite modest and don’t like to boast. But no serotonin flows when you coast. Status doesn’t depend on money. You can be clever or helpful or funny. But when others one-up you, your mind agitates. ‘Cause serotonin droops ‘til you lift your own weights. Serotonin