Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
How the world's top retailers
are using technology to deliver
a great global experience
Our expert panel
Kris Britton - Host
Head of Marketing, Europe,
Loqate, a GBG Solution
Matthew Furneaux
Global Commercial ...
The cross-border opportunity
Cross-border shopping will
make up 17% of eCommerce
in 2023, with sales of US
$736 billion gl...
The International Retail Index
Matrix of metrics
Retailer Global Metrics
• Size of International sales (2018).
• Share of International sales (2018 & 202...
The world's top 30 retailers
The rise of ecommerce and digital influence has rewritten the rules of international expansio...
Amazon and the surprises of the Index
Amazon is unsurprisingly crowned King of the International Retail Index
Based on met...
Amazon and the surprises of the index
eCommerce and digital influence have rewritten the rules
Taking the silver and
bronz...
International strategies and
technology used by the top 30 to
deliver a great global experience
Quick, easy and convenient
1. Keep it local 2. Friction free
3. Express delivery 4. The future of retail
The best internat...
1. Keep it local
Make your international experience local
Recognise the individual
Over half of the top 30 offer
the abili...
2. Friction free
Friction free digital experiences are powered by innovations in technology
Design for the user
All the to...
3. Express delivery
In the US, 75% of consumers
expect free shipping, while nearly
40% want online orders to arrive in
two...
3. Express delivery
Speedy, convenient fulfilment has become one of the critical battlegrounds in ecommerce.
No minimum de...
4. The future of retail
Voice-enabled technology is rising in importance and will define the retail winners of the future​...
4. The future of retail
14 of the 30 retailers in the Loqate International Retail Index have an official presence or app f...
The importance of good quality data
Fundamental to delivering a great global experience is data quality​
1 in 20 orders go...
Key takeaways for global commerce success​
Keep it local and personal​ Create a friction free
online experience​
Optimise ...
Q&A
Find out where you rank against the world's best in
international retail by taking part in the quiz.
loqate.com/retail...
The world's most trusted data specialist in location data.
As a GBG solution we are trusted by over 19,000 customers world...
You’ve finished this document.
Download and read it offline.
Upcoming SlideShare
What to Upload to SlideShare
Next
Upcoming SlideShare
What to Upload to SlideShare
Next
Download to read offline and view in fullscreen.

Share

How the world's top retailers are using technology to deliver a great global experience

Download to read offline

Our panel of experts dig into the top 30 global retailers, their strategies and the technology they're using to grow at scale.

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all
  • Be the first to like this

How the world's top retailers are using technology to deliver a great global experience

  1. 1. How the world's top retailers are using technology to deliver a great global experience
  2. 2. Our expert panel Kris Britton - Host Head of Marketing, Europe, Loqate, a GBG Solution Matthew Furneaux Global Commercial Director, Loqate, a GBG solution Robert Gregory Global Research Director, Edge by Ascential Ian McGarrigle Chairman of World Retail Congress and former editor of Retail Week
  3. 3. The cross-border opportunity Cross-border shopping will make up 17% of eCommerce in 2023, with sales of US $736 billion globally. In 2018, the global revenue of the fashion e-commerce market reached $600.99 billion. It is predicted to grow to $825.55 billion in 2022. The Asia-Pacific region will see growth of 25.0% to $2.271 trillion by the end of 2019, representing 64.3% of global ecommerce spending. Cost is the main driver of cross-border shopping, with nearly a quarter of consumers citing shipping costs as more affordable.Forrester Online Cross-Border Retail Forecast, 2018 To 2023 - Global Cross-Border Magazine eMarketer PayPal Insights 2018 Global Report
  4. 4. The International Retail Index
  5. 5. Matrix of metrics Retailer Global Metrics • Size of International sales (2018). • Share of International sales (2018 & 2023). • % compound annual growth rate of international sales (2018-23). • Proportion of international stores vs domestic stores (2018 & 2023). • # of international markets with physical presence. • International strategy (retreat, stable, expand). • Does primary/home ecommerce operation allow international ordering? • # of international markets delivered to via ecommerce operations • Transactional app in home/primary market. • # of social media followers. • Marketplace offering. • Cross border intermediary platform partnership Retailer Digital Capabilities • Ability to easily change language on or from primary/home ecommerce operation • Ability to easily change currency on or from primary/home ecommerce operation • Address verification for international customers. • Digital payment solution (Paypal, Apple Pay, Google Pay, Amazon Pay). • Minimum delivery requirements for international orders • Click & collect capabilities. • Free delivery thresholds for international delivery. • Delivery time for international deliveries (next day, 2-3 days etc) • Express delivery for international orders • Order tracking on ecommerce site • Free returns for international orders • Delivery subscription service • Voice presence • Strategic partnership with global technology ecosystem • Digital leadership
  6. 6. The world's top 30 retailers The rise of ecommerce and digital influence has rewritten the rules of international expansion Rank Retailer Index 1 83 2 73.4 3 72.9 4 ASOS 71.6 5 Boohoo.com 64.2 6 Zalando 61.4 7 Apple 61 8 Inditex 60.6 9 Sephora 58.2 10 Fast Retailing 57.3 11 Paul Valentine 56.6 12 Gymshark 53 13 Walmart 51.9 14 GAP 51.2 15 Deichmann 47.6 16 Ahold Delhaize 46.8 17 AS Watson 46.6 18 Sports Direct 46.4 19 Zooplus 43.8 20 Marks & Spencer 41.4 21 Target 39.5 22 Nordstrom 37.2 23 CECONOMY 36.9 24 The Hut Group 33.8 25 Walgreens Boots Alliance 29.3 26 Costco 28.9 27 TJX Companies 26 28 Best Buy 24.1 29 John Lewis and Partners 22 30 Dixons Carphone 20.8
  7. 7. Amazon and the surprises of the Index Amazon is unsurprisingly crowned King of the International Retail Index Based on metrics such as percentage of sales from non-domestic operations, online and fulfilment capabilities, social media activity and a willingness to innovate with new technology.
  8. 8. Amazon and the surprises of the index eCommerce and digital influence have rewritten the rules Taking the silver and bronze medals are Ikea and H&M, with 90% of their sales coming from outside their home country of Sweden. Tech giant Apple ranks lower than ASOS, Boohoo and Zalando​. Four marketplace retailers made it into the top ten this year – Amazon, ASOS, Zalando and Sephora​. Nearly half of all retailers recognised are fashion and apparel brands​​​. Social media and smart technology has been the driving force behind new entry, and the UK’s fastest-growing fashion brand, Gymshark.
  9. 9. International strategies and technology used by the top 30 to deliver a great global experience
  10. 10. Quick, easy and convenient 1. Keep it local 2. Friction free 3. Express delivery 4. The future of retail The best international retailers understand that in order to reach and engage with audiences far and wide, the entire experience needs to feel local, be frictionless, for orders to arrive quickly and to constantly innovate.
  11. 11. 1. Keep it local Make your international experience local Recognise the individual Over half of the top 30 offer the ability to change language and currency on their ecommerce site. This is because they understand the regional differences and want to create a localised experience. Transactional apps 27 out the top 30 all offer a transactional app in their home or primary market. The key is to tailor your transactional mobile app to individual regions. Bricks and Clicks Despite the digital revolution, don't forget traditional models of international expansion via partners, acquisitions and physical location. Plenty of the top 30 offer a multichannel experience. Retailers who do this well:
  12. 12. 2. Friction free Friction free digital experiences are powered by innovations in technology Design for the user All the top 30 retailers have designed an intuitive and convenient site that enables a seamless online shopping experience. International address verification More than half of the top 30 include international address verification in their online checkout. This helps improve checkout UX and reassure your customer that their order will arrive on time. Offer digital payment solutions Consider adding multiple payment methods to your ecommerce site. 93% of the retailers featured in the top 30 offer a variety of payment options. Retailers who do this well:
  13. 13. 3. Express delivery In the US, 75% of consumers expect free shipping, while nearly 40% want online orders to arrive in two days. Of the total volume of online orders delivered to UK consumers in June 2019, almost 62.5% were sent through specified-day or next-day delivery services. 11% of German retailers offer same-day delivery and 38% provide free shipping when a minimum order is reached. Survey by the National Retail Federation IMRG MetaPack Delivery Index ParcelLab 75% 62.5% 11%
  14. 14. 3. Express delivery Speedy, convenient fulfilment has become one of the critical battlegrounds in ecommerce. No minimum delivery requirements By removing minimal purchase rules, you won’t risk loosing international customers. Address verification for international customers ​ International addressing can be complex, using address validation in your checkout mitigates the risk of failed deliveries.​ Express shipping ​ Your customers want their products now. Avoid losing customers to your competitors ​by offering speedy delivery solutions​​. Retailers who do this well: Order tracking ​ Constant communication reassures international customers, especially first-time shoppers Free international returns ​ By offering free returns you can reduce cart abandonment, ​increase conversions, and create happier customers
  15. 15. 4. The future of retail Voice-enabled technology is rising in importance and will define the retail winners of the future​ 111.8 million people in the US will use a voice assistant – such as Amazon’s Alexa or Google Home – at least monthly in 2019. There will be a shift from Natural Language Processing to Natural Language Understanding, leading to more natural conversational exchanges where a device will understand what you meant. Voice shopping is predicted to grow to a whopping $40 billion-plus in 2022, up from $2 billion today across the U.S. and the U.K.​ eMarketer​ David Isbitski, Chief Alexa Evangalist at Amazon speaking at Voice Summit 2019 TechCrunch
  16. 16. 4. The future of retail 14 of the 30 retailers in the Loqate International Retail Index have an official presence or app for voice assistants ​ Look at Alexa and Google Assistant Of the 30 retailers in the ranking, 14 have an official presence or app for either Alexa or Google Assistant. Use voice to emphasise your key proposition Creating free and useful content for your customers, centred around your main product, creates brand loyalty. Sephora are winners at this. Allow customers to link to your transactional sites Commands such as, “Hey Google, buy headphones from...” will enable a transaction. Consumers can also use the technology to hear store hours and locations near them or track an existing order. Retailers who do this well: Create voice only deals Best Buy launched voice- only deals via Alexa in 2018, focused on smart home products. In effect, it is a case of a retailer that sells cutting-edge technology practicing what it preaches by offering cutting edge offers. Get ready for conversational exchanges Smart Speakers will soon understand and act upon more conversational exchanges. This could mean in the very near future you will be able to tell an ecommerce site where to deliver goods instead of having to type the address.
  17. 17. The importance of good quality data Fundamental to delivering a great global experience is data quality​ 1 in 20 orders go missing or are not delivered on the first attempt, and according to retailers 19% of this is caused by bad data. ​ 65% of retailers admit it results in significant loss in revenue.​ 78% of consumers expect the retailers to resolve a delivery issue, whether it's the retailer or the courier that's at fault.​ Research findings from the Loqate Fixing Failed Deliveries report​ 65% 78%
  18. 18. Key takeaways for global commerce success​ Keep it local and personal​ Create a friction free online experience​ Optimise delivery​ Invest in innovation​
  19. 19. Q&A Find out where you rank against the world's best in international retail by taking part in the quiz. loqate.com/retail-index
  20. 20. The world's most trusted data specialist in location data. As a GBG solution we are trusted by over 19,000 customers worldwide.

Our panel of experts dig into the top 30 global retailers, their strategies and the technology they're using to grow at scale.

Views

Total views

679

On Slideshare

0

From embeds

0

Number of embeds

505

Actions

Downloads

2

Shares

0

Comments

0

Likes

0

×