At PCA Predict, we monitor ecommerce insights and major events in online retail, including all the latest on Black Friday, via our Ecommerce Trends page. Which channel was the most popular for online shoppers this Black Friday? Which parts of the UK showed the most online activity? How did Black Friday compare to an average day in 2016? Here are the main Black Friday 2016 stats.

1. Continue to watch ecommerce trends unfold over the
holiday season with PCA Predict’s Ecommerce trends.
5
John Lewis processed
orders every second
Argos reported
visits between midnight
and 1am
500,000
Currys PC World had
visits to their site
before 6am
500,000
Barclaycard reported a
total spend of
including non-Black Friday
purchases
£2.9bn
BLACK FRIDAY AVERAGE DAY
Black Friday 2016 compared to an average day in 2016
00 02 04 06 08 10 12 14 16 18 20 22
0
50k
100k
150k
200k
250k
300k
350k
400k
450k
500k
550k
600k
2LONDON
5PERTH
1CHESTER
4 PETERBOROUGH
3BRIGHTON
Busiest online Black Friday locations
Device usage YOY
57% 28% 16%
2014
51% 35% 13%
2015
48% 42% 11%
2016
Mobile TabletDesktop
Total number of online orders
Transactions on Black Friday 2016 were up just 6.7% on 2015,
compared to an increase of 31% between 2014 and 2015.
0 0 8 1 3 6 1 3 0
BLACK FRIDAY
2016 THE RESULTS
Black Friday has been huge since it catapulted
into the UK in 2014. Since then we have been
closely monitoring Black Friday via PCA Predict’s
Ecommerce Trends. Here are the main findings
from Black Friday 2016.
ECOMMERCE TRENDS