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Pierre BARBEZ
Johanna BILLIARD
François GOMEZ
Lola MANCEAU
Virginie REVOL
VOTRE PROBLÉMATIQUE
COMMENT L’ESPACE PUBLIC ET LA RUE
COMMUNIQUENT-ILS AVEC LES HABITANTS
DANS LE QUARTIER CHARENTON-BERCY ?
SOMMAIRE
I. Rappel des objectifs
II. Décryptage des problématiques et vision
III. Zoning
IV. Les personas et parcours citoyens
V. Data : Plateforme 4.0
VI. Technologies phygicales
VII. Engagement metrics et approche
budgétaire (planning)
I. RAPPEL DES OBJECTIFS
OBJECTIFS
DEUXIÈME VILLAGE RÉUNIR CHARENTON
ET PARIS
DÉSENCLAVER
CHARENTON
II. DÉCRYPTAGE DES
PROBLÉMATIQUES ET VISION
VISION SOCIÉTALE
VISION DU LAB
VISION DU LAB
VISION DU LAB
VISION DU LAB
VISION DU LAB
VISION DU LAB
VISION DU LAB
III. ZONING
ACCÉDER
DIVERTIR
PARTAGER
APPRENDRE
IV. LES PERSONAS ET
PARCOURS CITOYENS
PERSONA
ACTIF RÉSIDENTS TOURISTES
PERSONA N.1 - PAUL
PRÉNOM : Paul
ÂGE : 34 ans
STATUT : Divorcé - Père d’un petit garçon de 2 ans
PROFESSION : Ingénieur en VR
VILLE : 75011 Paris
DESCRIPTION : Aime cuisiner et passer du temps avec son fils.
Il souhaiterait retrouver l’amour. Il souffre de lombalgie chronique.
BESOIN(S) : Crèche, Espace de rencontres, Activités
PAUL
1. Se connecter à l’accueil « Child Care » pour trouver une
nounou pour son fils
2. Consulte un médecin grâce au « Health Care »
3. Prend un transport léger et rapide pour traverser la passerelle
et se rendre au bureau
4. Prend des cours de cuisine pour rencontrer de nouvelles
personnes
1.
2.
3.
4.
PERSONA N.2 - NADIA
PRÉNOM : Nadya
ÂGE : 50 ans
VILLE : Charenton-le-pont (depuis sa naissance)
STATUT : Mariée, 4 enfants (1 enfant à charge)
PROFESSION : Conseillère en vente à mi-temps aux Galeries
Lafayette. Elle a un CAP petite enfance.
DESCRIPTION : Souhaite arrondir ses fins de mois. C’est une
très bonne danseuse. Elle adorerait se mettre au yoga.
BESOIN(S) : Échanger, partager, faire du sport.
NADIA
1. Traverse vite avec transport léger
2. Récupération enfants à la crèche
3. Jeux dans le parc
4. Prend des cours de Yoga
5. Donne des cours de danse
12
3
4.5
PERSONA N.3 - EMMA ET TOM
PRÉNOM : Emma et Tom
ÂGE : 25 ans
STATUT : Célibataires (en colocation)
PROFESSION : Étudiants en Communication
VILLE : 75004 Paris
DESCRIPTION : Aiment les nouvelles technologies,
faire la fête et rencontrer de nouvelles personnes
BESOIN(S) : Apprendre, comprendre, voire même posséder
des objets dernier cri
EMMA ET TOM
1. Traversent la passerelle
2. Vont découvrir et tester de nouvelles innovations technologiques
3. Vont visiter le Hub de Création Numérique
4. Vont dîner dans l’un des restaurants de la passerelle
5. Profitent de la programmation du moment : cinéma extérieur ou
discothèque 1.
2.
3.
4.
5.
BIEN-ÊTRE FENG SHUI
Lo Shu
Feng Shui 3.0
LO SHU
SE
Abondance
Richesse intérieure &
matérielle
S
Reconnaissance
Vie sociale
SO
Amour
Union
E
Santé
Vitalité
Centre
Harmonie
Confiance
O
Projets
Créativité
NE
Apprentissage
Connaissances
N
Chemin de vie
Mission
personnelle
NO
Com
Aides extérieurs
Feng Shui 3.0
TECHNO
TALENT
TOLÉRANCE
Feng Shui 3.0
TECHNO
TALENT
TOLÉRANCE
TECHNO
VI. TECHNOLOGIES
PHYGICALES
INNOVATIONS TECHNOLOGIQUES
V. PLATEFORME (DATA)
1. Choix éthique de la collecte des data
NO DATA
DATA
SERVICIELLE
INTERMEDIATI
ON
DATA
Pas de développement d’application car dématérialisation du
téléphone
=> Anticipation des usages de 2030
=> Capitaliser sur les technologies d’intelligence artificielle et la
reconnaissance faciale
=> Activer des offres servicielles personnalisées.
COLLECTE DE DATA
2. Dispositifs de connexion entre la passerelle et les habitants
Wall
Conciergerie
DATA
SERVICIELLES
Espace
SANTE
CONNECTEE
Garderie
Petite enfance
loisirs
numériques
2. Dispositifs de connexion entre la passerelle et les habitants
Dômes
Loisirs
Ecrans
latéraux
Dalles
directionnelles
DATA
INFORMATIONNELLES
2. Dispositifs de connexion entre la passerelle et les habitants
Bancs
connectés
Box
alimentaires
réfrigérées
Station
Transport
MAAS
DATA
COMMERCIALES
VII. ENGAGEMENT METRICS
ET APPROCHE BUDGÉTAIRE
LES METRICS
APPROCHE
BUDGÉTAIRE
THANK YOU

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