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Should Your Startup Have Two CEOs?

On Tuesday, Birchbox put an end to a somewhat unconventional management relationship.

Co-founders Katia Beauchamp and Hayley Barna have shared the CEO role for five years, but now Barna is stepping down. She will remain on the board of the beauty commerce upstart, but Beauchamp

Click to read the full post: https://www.linkedin.com/pulse/when-having-two-ceos-good-idea-isnt-caroline-fairchild

It remains unclear exactly why Beauchamp and Barna decided to bring the company under the control of just one founder. In a statement provided to LinkedIn, Birchbox's Chief Communications Officer Claire Paull said "Birchbox would not be the company it is today without her" and Barna will "continue to be actively involved as an advisor and member of the board of directors." Yet as more and more startups decide to split the CEO role into two, it's interesting to consider when it makes sense to make this move.

Niko Bonatsos, a venture partner at General Catalyst Partners, said it is typically difficult to make the arrangement work. His firm has invested in a few companies with two CEOs like Warby Parker and BigCommerce and he added that employees can get easily confused and not know who to come to with certain problems.

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On Tuesday, Birchbox put an end to a somewhat unconventional management relationship. Co-founders Katia Beauchamp and Hayley Barna have shared the CEO role for five years, but now Barna is stepping down. She will remain on the board of the beauty commerce upstart, but Beauchamp Click to read the full post: https://www.linkedin.com/pulse/when-having-two-ceos-good-idea-isnt-caroline-fairchild It remains unclear exactly why Beauchamp and Barna decided to bring the company under the control of just one founder. In a statement provided to LinkedIn, Birchbox's Chief Communications Officer Claire Paull said "Birchbox would not be the company it is today without her" and Barna will "continue to be actively involved as an advisor and member of the board of directors." Yet as more and more startups decide to split the CEO role into two, it's interesting to consider when it makes sense to make this move. Niko Bonatsos, a venture partner at General Catalyst Partners, said it is typically difficult to make the arrangement work. His firm has invested in a few companies with two CEOs like Warby Parker and BigCommerce and he added that employees can get easily confused and not know who to come to with certain problems.

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