4. • Professional names
• Professional headline
• Write a summary for yourself. Don’t be afraid to show a
little personality here!
• Manage your endorsements
• Add in your location and industry
• Use a professional looking photo
• Make yourself contactable – add your best email address
and phone number
1. The Basics
The bare minimum you need
on your profile
Optimizing Your Profile
5. • Customise your Profile URL
• Expand upon your headline and support it
• Show examples of your work – upload presentations, rich media
and any work you are proud of
• Add projects, test scores, courses, patents, certifications and
volunteering/causes
2. Optimising
Once you’ve done the basics, you can take
the next step in creating a GREAT profile
Optimizing Your Profile