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THE YEAR OF THE

SOCIAL SMALL BUSINESS
How small businesses are making things happen on social media

SMALL BUSINESSES ARE
DRIVING THE ECONOMY
They’re job creators
Small businesses create 6 out of every 10 new jobs

and money makers
North American
small businesses contributed
$3 trillion in revenue
last year

$3 trillion

AND, TO HELP POWER THEIR
SUCCESS, THEY’RE GETTING SOCIAL
Most small businesses are using social media ...
9 in 10 SMBs use or plan to use social media
making
plans

... and, they’re using
it more every day.
More than half of SMBs
have increased spend on social media
compared to the prior year; higher than
that of any other marketing channel,
including email marketing and events

Why? It solves for their
top business challenge

94%

Nearly 2 in 3 SMBs state
their #1 challenge is
attracting new customers

of SMBs leverage social media
for marketing

!

61

%

find that social media solves the problem
by helping to gain new customers

But social isn’t just for marketing, it’s also for learning

49

%

Small businesses use social to
learn for several key reasons
Access to a network
of peers to ask questions
or get recommendations

of SMBs use
social media for learning

Learn from experts
in their industry
Obtain learnings,
insights, or best practices
Find information
and opinions
to answer their questions

WHEN IT COMES TO
HYPER-GROWTH COMPANIES,
SOCIAL IS MORE IMPORTANT THAN EVER
They invest in social more than any other channel
% of hyper-growth companies that have increased spend in a marketing channel

73%

72%

Social media
and social ads

Email
marketing

59%

Events

57%

47%

Online ads

Offline ads

and, they find social to be very effective
in achieving their marketing goals
% reporting that social media is effective for

Branding

Word-of-mouth

Content marketing

Lead gen

90%

88%

89%

82%

LINKEDIN ENABLES SMALL
BUSINESSES TO ATTRACT AND
ENGAGE CUSTOMERS AT SCALE
Credibility
3 in 4 agree LinkedIn allows
them to build credibility

Connection
Nearly 2 in 3 agree LinkedIn
allows them to connect and
generate leads with potential
new customers

Context
Over 2 in 3 agree LinkedIn provides
a relevant context to promote and
advertise their company

Community
Nearly 2 in 3 agree LinkedIn provides
access to a broader community of
other companies to seek opinions
and recommendations

Learn how to get the most out of LinkedIn for your small business.
Visit us at smallbusiness.linkedin.com
Figures are based on a study conducted in November 2013 by LinkedIn in partnership with TNS, and refer to North American businesses only.
SMB: Small Businesses ($1M - $9.9M revenue) and Medium Businesses ($10M - $49.9M revenue). Hyper-growth: SMBs that report a significant increase in revenue YoY.
Additional source: SBA Office of Advocacy.

Small Business
smallbusiness.linkedin.com

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The Year of the Social Small Business

  • 1. THE YEAR OF THE SOCIAL SMALL BUSINESS How small businesses are making things happen on social media SMALL BUSINESSES ARE DRIVING THE ECONOMY They’re job creators Small businesses create 6 out of every 10 new jobs and money makers North American small businesses contributed $3 trillion in revenue last year $3 trillion AND, TO HELP POWER THEIR SUCCESS, THEY’RE GETTING SOCIAL Most small businesses are using social media ... 9 in 10 SMBs use or plan to use social media making plans ... and, they’re using it more every day. More than half of SMBs have increased spend on social media compared to the prior year; higher than that of any other marketing channel, including email marketing and events Why? It solves for their top business challenge 94% Nearly 2 in 3 SMBs state their #1 challenge is attracting new customers of SMBs leverage social media for marketing ! 61 % find that social media solves the problem by helping to gain new customers But social isn’t just for marketing, it’s also for learning 49 % Small businesses use social to learn for several key reasons Access to a network of peers to ask questions or get recommendations of SMBs use social media for learning Learn from experts in their industry Obtain learnings, insights, or best practices Find information and opinions to answer their questions WHEN IT COMES TO HYPER-GROWTH COMPANIES, SOCIAL IS MORE IMPORTANT THAN EVER They invest in social more than any other channel % of hyper-growth companies that have increased spend in a marketing channel 73% 72% Social media and social ads Email marketing 59% Events 57% 47% Online ads Offline ads and, they find social to be very effective in achieving their marketing goals % reporting that social media is effective for Branding Word-of-mouth Content marketing Lead gen 90% 88% 89% 82% LINKEDIN ENABLES SMALL BUSINESSES TO ATTRACT AND ENGAGE CUSTOMERS AT SCALE Credibility 3 in 4 agree LinkedIn allows them to build credibility Connection Nearly 2 in 3 agree LinkedIn allows them to connect and generate leads with potential new customers Context Over 2 in 3 agree LinkedIn provides a relevant context to promote and advertise their company Community Nearly 2 in 3 agree LinkedIn provides access to a broader community of other companies to seek opinions and recommendations Learn how to get the most out of LinkedIn for your small business. Visit us at smallbusiness.linkedin.com Figures are based on a study conducted in November 2013 by LinkedIn in partnership with TNS, and refer to North American businesses only. SMB: Small Businesses ($1M - $9.9M revenue) and Medium Businesses ($10M - $49.9M revenue). Hyper-growth: SMBs that report a significant increase in revenue YoY. Additional source: SBA Office of Advocacy. Small Business smallbusiness.linkedin.com