Social media has been proven to influence purchase decisions. And if you can find the right mix of content, your audience will soak it up – and even buy from you – without the need for a hard push or sales pitch. Learn how these Indian brands are using Instagram.

1. 8 IndianBrands that have mastered
the use of Instagram
Greatbrandswithgreatmarketing
L I M I T L E S S
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2. Chumbak
Chumbak’s fans always look forward to its posts on Hugo, the Chumbak Dog. The brand ensures its
productpicturesmake a quirky impression, are less intrusive and triggerengagement.
It is one of those brands that does not mind driving engagement through sharing what goes inside the
making of a product.
For Chumbak, Insagram became a medium for the brand to tell stories with its brand philosophy of
‘Make Happy’, posting pictures of things and situations that makes people happy and somehow
manageto tieit upwith CHUMBAKproducts.
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Numberof followers: 137K

3. AmazonIndia
Amazon India is very active on social media especially Instagram. The brand’s approach is quite
innovative and interesting. Unlike other e-commerce brands, they just don’t just keep posting about
salesandoffersgoing on.
Instead they try to engage with creative ways with the audience. The brand recently launched a contest
on Instagram where users were asked to upload photos or videos of their pets doing adorable tricks
usingthe hashtag#AmazonPetFest whichwas hugesuccess.
Amazon has crawled inside the minds of their audiences and cracked the code of acing a social media
strategysuitablefortheirparticulartarget audience.
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Numberof followers: 157K

4. PaperboatDrinks
The PaperBoat’s Instagram page is a treat tothe eyes with its combinationof cute doodles, two lovely
puppies, little visual stories and childhood memories.
While Instagram as a social network, is only an experiment for most brands present on the medium,
fortunately,it is notsoforPaperBoat.
For the brand, Instagram is a brilliant platform to reach out to the audience who love beauty, goodness
andstunningcreativity.
It is not restrictiveandallowsforoneto exploreandbefree spirited.
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Numberof followers: 16.6K

5. Amul
Amul is one of the most successful Indian brands in the FMCG industry. It is known for creating white
revolution in India and now it has made India the largest producer of milk and milk products all across
the world.
Its strategy has always been very tactical and current, with its topical cartoons appearing in the paper
the verynext day.Thebrandhasmanagedtotranslatethistosocialmedia aswell.
Amul’sage-oldstrategyof stayingcurrenthaspaidoff interms of catching itscommunity’s eye.
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Numberof followers: 51.7K

6. Oyo Rooms
If a brand is posting the right images, consumers soak up the marketing message without any hardcore
salespitch.Thesameis thecaseof Oyo Rooms.
The use of geotagging and the right hashtags cannot be emphasized enough. The brand ensures that
besides having its own hashtags #OYOgram & #OYOexplorer, the posts also have the popular travel
relatedhashtags.
OYO also actively associates with different Instagram groups in India to organize InstaMeets, which is
a great way of engaging with thecommunity.
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Numberof followers: 13.7K

7. Flipkart
The brand creatively used Instagram during the Big Billion Days Sale by conducting a competition to
engageusers.
"The Big Billion Hunt" was an Instagram treasure hunt wherein "hunters" (participants) explored the
houseof a protagonist"Tarun"andwere supposedtofindhim andhis Big BillionKit items.
These were items that would give shoppers an ideal Big Billion Days sale experience - a wallet with
card, standardcharger,portablecharger, Wi-Fidongleanda shoppinglist.
Prettycreativehuh!
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Numberof followers: 280K

8. Inshorts App
Currently, Instagram is growing in popularity amongst the Indian youth. Since most of the brand’s
majority of the users are from the age group of 18-24, Instagram turns out to be an important platform
forits business.Moreover,
TheyalsorunAppinstalladsonInstagram, it beinga mobilebasedplatform.
The brand does not mind playing around graphics and believes that creatives are the only way
aroundtheycan crack onInstagram.
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Numberof followers: 17.1K

9. LivingFoodz
Zee Khana Khazana, one of India’s leading cooking and lifestyle TV channel understood that for
reaching out to it’s target audience on digital meant it would have to have an active presence on
Instagram.
It is no secret that Instagram is the de facto home for appetizing food pictures and innovative recipes.
Users of the network are mobile savvy, on-the-go millennials who are very receptive towards good
contentaboutfood,especiallyrecipes.
The brand used an innovative approach and launched the very first cookbook by the name of
#InstaCookBook on Instagram with compilation of multiple summer recipes and tips which was a big
hit.
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Numberof followers: 43.8K

10. Tips to help your brand grow on
Instagram
- Build a communityaround an actionable hashtag
- Determine post frequency
- Relate to your followers while staying relevant to your brand
- Interact with Others on Instagram to Grow Your Following
- Repurpose content from other relevant accounts
- Respond to commentson all your posts
- Post photos and short videos of your products
- Find your perfect Instagram posting time
- Keepon top of Instagram trends
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Makeyour audiencelove your brand