GDPR for bloggers: What you need to know

What is
GDPR
and
How Does
It Affect
Bloggers?

What is the problem?
WWW.BECOMEABLOGGER.COM

• We live in a Society where personal data privacy has become less
of a priority for companies.

• We live in a Society where personal data privacy has become less
of a priority for companies.
• Personal data is often used
without explicit consent

EU’s Solution?

EU’s Solution?
GDPR
(General Data Protection Regulation)

EU’s Solution?
GDPR
(General Data Protection Regulation)
GOAL: To protect and empower all EU citizens data privacy and reshape
the way organizations across the region approach data privacy.

2018 Blog Content Calendar Spreadsheet
Get my

Let’s go back and
take a brief history…

1995:
• Data Protection Directive
passed by the European Union

1995:
• Data Protection Directive
passed by the European Union
• General guidelines for data protection
• Each state created own local laws based on guidelines
• Messy and difficult to enforce
• (some state were stricter than others)

2012:
• European Commission
reveals its plan to
develop GDPR

2016:
• GDPR voted on and approved
on April 14th
• Governs ALL member states

Does it affect YOU as a blogger?

If you collect ANY data from EU citizens,

YES
(i.e. building your email list).

YES
(i.e. building your email list).
Just assume - YES!

What GDPR means for bloggers

What GDPR means for bloggers
(practically speaking)

Get Consent
and
Make it Clear

Be clear about who
you are.

People must opt-in
to receive
messages.

Consent must be:
• “freely given,
• Specific,
• Informed,
• unambiguous”

Use clear and plain
language letting
them know what
they signed up for.

Use clear and plain
language letting
them know what
they signed up for.
How will their
personal data
be used?

Silence is NOT consent

Silence is NOT consent
• No pre-checked boxes

Make it easy to
withdraw consent.

Make it easy to
withdraw consent.
• “It must be as easy to
withdraw consent as it is
to give it” - no hidden
unsubscribe links

Make it easy to
withdraw consent.
• “It must be as easy to
withdraw consent as it is
to give it” - no hidden
unsubscribe links
• Right to be forgotten: If
you are asked to delete
their data, DELETE it

Only collect what’s
necessary
(Data minimization)

Only collect what’s
necessary
(Data minimization)
• If it’s not necessary for the intended
purposes, don’t collect it

Be able to
PROVE
you have
Consent

are responsible for
being able to prove
YOU

are responsible for
being able to prove
that you have
sufficient consent
YOU

are responsible for
being able to prove
that you have
sufficient consent
(keep record)
YOU

Fortunately,
good service providers

Fortunately,
are aware of changes

Fortunately,
are aware of changes
and are taking steps to be
compliant.

Thrive Themes, for example:

Thrive Themes, for example:
• Adds checkbox
• Tracks data collection
• Includes anonymization
• Makes data removal easy

What about my
Existing Subscribers?

YES
you have to bring those subscriptions up
to the current standards

If they’re not,

If they’re not,
✓ GET CONSENT

If they’re not,
✓ GET CONSENT
✓ REMOVE THEM FROM YOUR LIST

What if
I Do NOTHING?

• Not a smart idea

• Not following the rules can
lead to fines of up to
20 Million Euros or 4% of
global annual turnover
(whichever is higher).

• Not following the rules can
lead to fines of up to
20 Million Euros or 4% of
global annual turnover
(whichever is higher).
• Higher fines are for most serious
infringements.

Will they come after me?

Will they come after me?
They can, but coming after
small bloggers would be quite an
undertaking.

For a more in-depth training,
check out the coaching club:

For a more in-depth training,
check out the coaching club:
becomeablogger.com/club/

GDPR for bloggers: What you need to know

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