Personal Branding: Why I’m Embracing a New Direction
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Are you considering building a personal brand? In this post, I share the pros and cons and why I chose to embrace personal branding.
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Personal Branding: Why I’m Embracing a New Direction
- 1. PERSONAL BRANDING: Why I’m Embracing a New Direction www.iamlesliesamuel.com
- 3. Personal brand VS Brand name The pros and cons I WILL SHARE: www.iamlesliesamuel.com
- 4. Personal brand VS Brand name The pros and cons I WILL SHARE: An insight on what you should choose. www.iamlesliesamuel.com
- 5. Personal brand VS Brand name The pros and cons I WILL SHARE: An insight on what you should choose. Why I've decided to switch to a personal brand. www.iamlesliesamuel.com
- 6. Why You Should Build a Brand iamlesliesamuel.comiamlesliesamuel.com
- 7. "A brand is a name, term, design, symbol or any other feature that identifies one seller's good or service as distinct from those of other sellers.” iamlesliesamuel.comiamlesliesamuel.com
- 9. Successful companies were intentional about building their brand in a way that’s memorable - one that brings loyalty for better or worse. iamlesliesamuel.com
- 10. This is what you exactly want for your business. iamlesliesamuel.com
- 11. This is what you exactly want for your business. You want people to remember you, and even more - to seek you out.iamlesliesamuel.com
- 12. What is a Personal Brand? www.iamlesliesamuel.com
- 13. I USED TO THINK BUILDING A PERSONAL BRAND WAS A BIT SELF-CENTERED. The Concept *Personal Branding
- 14. I always said: I don’t want to be famous. My business isn’t about me. It’s about the people I’m trying to serve. I don’t want to seem self- centered. iamlesliesamuel.com
- 15. I didn't want to build a personal brand. iamlesliesamuel.com
- 16. But then, I realized a few things... iamlesliesamuel.com
- 17. As I built my business, people started following me because they were getting to know, like, and trust me.
- 18. As I built my business, people started following me because they were getting to know, like, and trust me. At events, people would come up to talk to me not because I was the “blogging expert”.
- 19. They felt connected with me. iamlesliesamuel.com
- 20. And the more I shared what I was doing, including the things I struggled with, the stronger that connection grew. iamlesliesamuel.com
- 21. And the more I shared what I was doing, including the things I struggled with, the stronger that connection grew. iamlesliesamuel.com
- 22. AS MY BUSINESS GREW, iamlesliesamuel.com
- 23. I started realizing that it was growing because of the connections I was establishing. AS MY BUSINESS GREW, iamlesliesamuel.com
- 24. I started realizing that it was growing because of the connections I was establishing. AS MY BUSINESS GREW, WITH CONNECTION COMES OPPORTUNITY. iamlesliesamuel.com
- 25. I started realizing that it was growing because of the connections I was establishing. AS MY BUSINESS GREW, Those opportunities unfolded as a result of those relationships. WITH CONNECTION COMES OPPORTUNITY. iamlesliesamuel.com
- 27. iamlesliesamuel.com You are creating a brand that you aren’t able to sell, or that is much harder to sell. If your goal is to have an exit strategy, this may not be the best route for you. The Downsides *Personal Branding
- 28. iamlesliesamuel.com You are creating a brand that you aren’t able to sell, or that is much harder to sell. If your goal is to have an exit strategy, this may not be the best route for you. It makes it harder to include others in your content if your name is in it. If you’re planning on having a multi-author blog (for example), you might want to consider something else. The Downsides *Personal Branding
- 29. iamlesliesamuel.com You are creating a brand that you aren’t able to sell, or that is much harder to sell. If your goal is to have an exit strategy, this may not be the best route for you. It makes it harder to include others in your content if your name is in it. If you’re planning on having a multi-author blog (for example), you might want to consider something else. It takes the focus off the audience and places it on you. The Downsides *Personal Branding
- 30. But over time, I’ve come to see that these are all limiting beliefs. iamlesliesamuel.com
- 31. iamlesliesamuel.com I NO LONGER USE THEM AS EXCUSES.
- 32. iamlesliesamuel.com You are creating a brand that you aren’t able to sell, or that is much harder to sell. If your goal is to have an exit strategy, this may not be the best route for you. It makes it harder to include others in your content if your name is in it. If you’re planning on having a multi-author blog (for example), you might want to consider something else. It takes the focus off the audience and places it on you. The Downsides *Personal Branding
- 33. iamlesliesamuel.com You are creating a brand that you aren’t able to sell, or that is much harder to sell. If your goal is to have an exit strategy, this may not be the best route for you. It makes it harder to include others in your content if your name is in it. If you’re planning on having a multi-author blog (for example), you might want to consider something else. It takes the focus off the audience and places it on you. I can build parts of my business under the iamlesliesamuel.com brand, and those individual parts can be sellable. EXCUSE
- 34. iamlesliesamuel.com You are creating a brand that you aren’t able to sell, or that is much harder to sell. If your goal is to have an exit strategy, this may not be the best route for you. It makes it harder to include others in your content if your name is in it. If you’re planning on having a multi-author blog (for example), you might want to consider something else. It takes the focus off the audience and places it on you. I can build parts of my business under the iamlesliesamuel.com brand, and those individual parts can be sellable. There are many examples of people who have done that successfully under a personal brand - i.e. Dave Ramsey, Tony Robbins, and Leslie Samuel (projecting into the future 😉 ) EXCUSE EXCUSE
- 35. iamlesliesamuel.com You are creating a brand that you aren’t able to sell, or that is much harder to sell. If your goal is to have an exit strategy, this may not be the best route for you. It makes it harder to include others in your content if your name is in it. If you’re planning on having a multi-author blog (for example), you might want to consider something else. It takes the focus off the audience and places it on you. I can build parts of my business under the iamlesliesamuel.com brand, and those individual parts can be sellable. There are many examples of people who have done that successfully under a personal brand - i.e. Dave Ramsey, Tony Robbins, and Leslie Samuel (projecting into the future 😉 ) I don’t have any plans on no longer being an entrepreneur that shows up in service to others. That will remain a permanent fixture, so I will need a permanent overarching brand. EXCUSE EXCUSE EXCUSE
- 37. There was something in me that felt like if I show what I’m capable of, someone else will feel “less than”. iamlesliesamuel.com
- 38. Until I had a paradigm shift... iamlesliesamuel.com
- 39. NOW, I LOVE THE CONCEPT OF A PERSONAL BRAND.
- 40. NOW, I LOVE THE CONCEPT OF A PERSONAL BRAND. Why?
- 41. NOW, I LOVE THE CONCEPT OF A PERSONAL BRAND. People connect with people - not businesses. Why?
- 42. The more I... connect with YOU, and other people like you.. show who I really am and resonate with like- minded people... iamlesliesamuel.com
- 43. The more I... connect with YOU, and other people like you.. show who I really am and resonate with like- minded people... the more I'm able to grow... iamlesliesamuel.com
- 44. The more I... connect with YOU, and other people like you.. show who I really am and resonate with like- minded people... the more I'm able to grow... the more the business grows. iamlesliesamuel.com
- 45. In essence, my personal brand really isn’t about me. iamlesliesamuel.com
- 46. In essence, my personal brand really isn’t about me. iamlesliesamuel.com It’s about me connecting with YOU.
- 47. In essence, my personal brand really isn’t about me. iamlesliesamuel.com It’s about me connecting with YOU. It’s a constant reminder to share myself in an authentic way, so that I can attract the right people.
- 48. This is why I'm shifting my blog from this... iamlesliesamuel.com
- 50. iamlesliesamuel.com and my podcast will be called...
- 53. From becomeablogger.com iamlesliesamuel.com I created my own podcast and YouTube channel
- 54. From becomeablogger.com iamlesliesamuel.com I’ve worked with bloggers, podcasters, YouTubers, and digital marketers to them grow their businesses. I created my own podcast and YouTube channel
- 55. From becomeablogger.com iamlesliesamuel.com I’ve worked with bloggers, podcasters, YouTubers, and digital marketers to them grow their businesses. I’ve started speaking a lot more allowing me to highlight what I’m learning about becoming a better public speaker. I created my own podcast and YouTube channel
- 56. I’ve shifted my entire business model to focus on Coaching - one-on-one coaching as well as group coaching. This shift frees my mind to be able to share all of the above with you. From becomeablogger.com iamlesliesamuel.com I’ve worked with bloggers, podcasters, YouTubers, and digital marketers to them grow their businesses. I’ve started speaking a lot more allowing me to highlight what I’m learning about becoming a better public speaker. I created my own podcast and YouTube channel
- 57. Through everything I’ve done, I’ve come to realize that there’s one common thing people I work with all share. iamlesliesamuel.com
- 59. They are all iamlesliesamuel.com CREATORS We take ideas and turn them into things that can
- 60. They are all iamlesliesamuel.com CREATORS We take ideas and turn them into things that can Impact the world positively help us build successful businesses. free us up to spend more time with our families, while still being successful.
- 61. iamlesliesamuel.com My Survey Results Yes, I listen to my audience.
- 62. Decision: I will keep my podcast episodes to 30 minutes (with rare exceptions). iamlesliesamuel.com
- 63. iamlesliesamuel.com Decision: I will start creating more of video tutorials, PDF guides, and Podcast episodes. I will post new videos every Monday. My podcast is back on schedule. A new episode will go live every Wednesday at 6 am EST.
- 64. iamlesliesamuel.com Decision: I created an editorial calendar that emphasizes those three topics.
- 65. iamlesliesamuel.com Decision: I’m going to be bringing in some Instagram experts to cover that topic in depth. Since I’m already focused on growing my YouTube channel, it will be easy for me to share what I’m learning. And Facebook is the platform that I use most. So I will definitely be sharing more about it.
- 67. iamlesliesamuel.com Decision: I really need to focus on giving concrete steps for growing your income. I will be emphasizing that more in my content.
- 68. My Coaching
- 69. My Coaching Are you a creator? Is your business a success? Do you want to step it up a notch? Let's have a conversation.
- 70. My Coaching Are you a creator? Is your business a success? Do you want to step it up a notch? Let's have a conversation. My GOAL: Challenge you and push you to step outside your comfort zone to create the future you want to see.