This document provides a 5-step process for using Facebook ads to grow a blog. The steps are: 1) Prepare the blog by installing a Facebook pixel and pixel code; 2) Create custom audiences from blog visitors and engaged users; 3) Choose a sales funnel to convert subscribers; 4) Create ads targeting the custom audiences; and 5) Monitor ad performance and tweak ads over time based on split testing. The goal is to drive people through the awareness to loyalty stages of the sales funnel in order to acquire new subscribers and customers for the blog in a cost-effective manner.
12. WWW.BECOMEABLOGGER.COM
• What is your end goal?
• Who is your ideal
customer?
• How do you get them from
where they are to where
you want them to be?
60. Step 2:
Create Custom Audiences
Custom Audiences - an ad targeting option that
lets you find people who already know your
business (or blog) on Facebook.
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61. Step 2:
Create Custom Audiences
Custom Audiences - an ad targeting option that
lets you find people who already know your
business (or blog) on Facebook.
• People who have visited your blog (different day
ranges)
• People who have visited your landing pages (opt
in and sales pages)
• People who have subscribed to your email list.
• People who have bought your products
• People who have engaged with your content on
Facebook (especially videos)
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62. Choose one of three funnels discussed in
How to Create a Blogging Sales Funnel to Increase Your Revenue
Step 3:
Create Your Funnel
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63. Choose one of three funnels discussed in
How to Create a Blogging Sales Funnel to Increase Your Revenue
• Kim’s Relationship Building Funnel
• Yaro’s Two-Week Email Sequence
• My Webinar Funnel
Step 3:
Create Your Funnel
64. • Your funnel will help you convert
your subscribers.
Step 3:
Create Your Funnel
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65. Step 3:
Create Your Funnel
• Your funnel will help you convert
your subscribers.
• Ideal situation: You’re able to
determine the value of a lead.
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71. Step 4:
Create Your Ad
• Define your audience.
• Choose one or more of
the relevant custom
audiences you created.
72. Step 4:
Create Your Ad
• Define your audience.
• Choose one or more of
the relevant custom
audiences you created.
• Specify relevant pages
whose followers you'd
like to target.
73. Step 4:
Create Your Ad
• Define your audience.
• Choose one or more of
the relevant custom
audiences you created.
• Specify relevant pages
whose followers you'd
like to target.
• Specify demographic
information.
83. Step 5:
Monitor and Tweak as needed.
• Track how much you are spending to get subscribers.
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84. Step 5:
Monitor and Tweak as needed.
• Track how much you are spending to get subscribers.
HOW?
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85. Step 5:
Monitor and Tweak as needed.
• Set up separate landing and
thank you pages
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86. Step 5:
Monitor and Tweak as needed.
• Set up separate landing and
thank you pages
• Use custom events
(advanced, but better for
tracking conversions)
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87. Step 5:
Monitor and Tweak as needed.
Run split tests to improve
effectiveness of ads.
- Try different things:
• Videos vs Images vs
carousel
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