Are you looking to self-publish a book to grow your audience? In this presentation, Marcus Kusi shares his experience doing so and gives actionable tips to help you do it.

1. How to
Self-Publish
Books to Grow
Your Audience
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from an interview with Marcus Kusi

2. Why Write a Book?
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3. It adds credibility.

4. It drives traffic to your
blog and other sources.

5. It can help you build
your email list.

6. It can be profitable if
you do it right.

7. How to Write a Book
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8. Step 1: Choose the right topic

9. Step 1: Choose the right topic
• Search for those auto-populated suggestions
and see what comes up.
• Go into some of the books that come up. Look at
their Amazon bestsellers rank.
• If less than 120K, people are buying.

10. Step 1: Choose the right topic
• Use the same keyword phrases you used in
Amazon and do searches on Google.
• Check the auto-populated suggestions.
• Use the Google Keyword Planner to get insight
on whether advertisers are spending money for
that phrase.

11. Choose a topic
• Using the data from Amazon and
Google to choose a topic that is
selling well.
• It should be something related to
the topic of your blog.

12. Step 2: Do research for book content.

13. Step 2: Do research for book content.
• Ask your audience
• Conduct a survey.

14. NO AUDIENCE?

15. Step 2: Do research for book content.
• Ask questions in Facebook groups.
• Nurture relationships with other bloggers and
ask to survey their readers.
• Search for your topic and see what other
bloggers are including in their content.
• Check the comment sections of those posts.
• Read book reviews on Amazon to see what
the reviewers comment about.

16. Step 2: Do research for book content.
• Ask questions in Facebook groups.
• Nurture relationships with other bloggers and
ask to survey their readers.
• Search for your topic and see what other
bloggers are including in their content.
• Check the comment sections of those posts.
• Read book reviews on Amazon to see what
the reviewers comment about.

17. Step 2: Do research for book content.
• Ask questions in Facebook groups.
• Nurture relationships with other bloggers and
ask to survey their readers.
• Search for your topic and see what other
bloggers are including in their content.
• Check the comment sections of those posts.
• Read book reviews on Amazon to see what
the reviewers comment about.

18. Step 2: Do research for book content.
• Ask questions in Facebook groups.
• Nurture relationships with other bloggers and
ask to survey their readers.
• Search for your topic and see what other
bloggers are including in their content.
• Check the comment sections of those posts.
• Read book reviews on Amazon to see what
the reviewers comment about.

19. Step 2: Do research for book content.
• Ask questions in Facebook groups.
• Nurture relationships with other bloggers and
ask to survey their readers.
• Search for your topic and see what other
bloggers are including in their content.
• Check the comment sections of those posts.
• Read book reviews on Amazon to see what
the reviewers comment about.

20. Step 3: Write the book.

21. Step 3: Write the book.
• Start with an outline. The outline gives you a
chance to plan what goes into the book.
• Once the outline is complete, write the book.
• When the full draft is complete, send it to beta
readers to get feedback.
• Make revisions based on the feedback
• Send it to a professional editor.

22. Step 3: Write the book.
• Start with an outline. The outline gives you a
chance to plan what goes into the book.
• Once the outline is complete, write the book.
• When the full draft is complete, send it to beta
readers to get feedback.
• Make revisions based on the feedback
• Send it to a professional editor.

23. Step 3: Write the book.
• Start with an outline. The outline gives you a
chance to plan what goes into the book.
• Once the outline is complete, write the book.
• When the full draft is complete, send it to beta
readers to get feedback.
• Make revisions based on the feedback
• Send it to a professional editor.

24. Step 3: Write the book.
• Start with an outline. The outline gives you a
chance to plan what goes into the book.
• Once the outline is complete, write the book.
• When the full draft is complete, send it to beta
readers to get feedback.
• Make revisions based on the feedback
• Send it to a professional editor.

25. Step 3: Write the book.
• Start with an outline. The outline gives you a
chance to plan what goes into the book.
• Once the outline is complete, write the book.
• When the full draft is complete, send it to beta
readers to get feedback.
• Make revisions based on the feedback
• Send it to a professional editor.

26. 2019 Blog Content Calendar Spreadsheet
Get my
WWW.BECOMEABLOGGER.COM

27. Step 4: Publish your book on Amazon.

28. How do you get the word out
there about your book?

29. Step 4: Publish your book on Amazon.
• If you have an audience:
• Email your list
• Write articles
• List your book on your website
• Mention it in relevant articles
• Spread the word on social media
• Make YouTube videos talking about the book.

30. Step 4: Publish your book on Amazon.
• If you have an audience:
• Email your list
• Write articles
• List your book on your website
• Mention it in relevant articles
• Spread the word on social media
• Make YouTube videos talking about the book.

31. Step 4: Publish your book on Amazon.
• If you have an audience:
• Email your list
• Write articles
• List your book on your website
• Mention it in relevant articles
• Spread the word on social media
• Make YouTube videos talking about the book.

32. Step 4: Publish your book on Amazon.
• If you have an audience:
• Email your list
• Write articles
• List your book on your website
• Mention it in relevant articles
• Spread the word on social media
• Make YouTube videos talking about the book.

33. Step 4: Publish your book on Amazon.
• If you have an audience:
• Email your list
• Write articles
• List your book on your website
• Mention it in relevant articles
• Spread the word on social media
• Make YouTube videos talking about the book.

34. Step 4: Publish your book on Amazon.
• If you have an audience:
• Email your list
• Write articles
• List your book on your website
• Mention it in relevant articles
• Spread the word on social media
• Make YouTube videos talking about the book.

35. Step 4: Publish your book on Amazon.
• If you have an audience:
• Email your list
• Write articles
• List your book on your website
• Mention it in relevant articles
• Spread the word on social media
• Make YouTube videos talking about the book.

36. Step 4: Publish your book on Amazon.
• If you DON’T have an audience:
• Reach out to relevant bloggers.
• They might be willing to share your book with their
audience.
• Use AMS ads (ads on Amazon)
• You need to understand keyword research.

37. Step 4: Publish your book on Amazon.
• If you DON’T have an audience:
• Reach out to relevant bloggers.
• They might be willing to share your book with their
audience.
• Use AMS ads (ads on Amazon)
• You need to understand keyword research.

38. Step 4: Publish your book on Amazon.
• If you DON’T have an audience:
• Reach out to relevant bloggers.
• They might be willing to share your book with their
audience.
• Use AMS ads (ads on Amazon)
• You need to understand keyword research.

39. 2019 Blog Content Calendar Spreadsheet
Get my
WWW.BECOMEABLOGGER.COM

40. For a more in-depth training,
check out the coaching club:
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41. For a more in-depth training,
check out the coaching club:
becomeablogger.com/club/
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