15. 1. Google Analytics
• Behavior > Site Content > All Pages
• Set the time range to all of 2017
16. 1. Google Analytics
• Behavior > Site Content > All Pages
• Set the time range to all of 2017
What does this show you?
17. 1. Google Analytics
• Behavior > Site Content > All Pages
• Set the time range to all of 2017
What does this show you?
This will tell you what blog posts
received the most visits.
20. 2. Google Search Console
• Search Traffic > Search Analytics
• Click: Clicks, Impressions, CTR and Position.
21. 2. Google Search Console
• Search Traffic > Search Analytics
• Click: Clicks, Impressions, CTR and Position.
• Set the time range to the last 90 days
22. 2. Google Search Console
• Search Traffic > Search Analytics
• Click: Clicks, Impressions, CTR and Position.
• Set the time range to the last 90 days
What does this show you?
23. 2. Google Search Console
• Search Traffic > Search Analytics
• Click: Clicks, Impressions, CTR and Position.
• Set the time range to the last 90 days
What does this show you?
This will give you a very detailed report of how people are
finding you in Google.
25. 3. Buzzsumo (optional)
• Great tool (but expensive) for
checking to see which of your content
has been shared the most on social
media.
26. 3. Buzzsumo (optional)
• Great tool (but expensive) for
checking to see which of your content
has been shared the most on social
media.
• With a free account, you can see your
top five pieces of content.
32. No audience yet?
If you understand who you’re targeting,
you can find out what content they are looking for.
No problem.
33. No audience yet?
If you understand who you’re targeting,
you can find out what content they are looking for.
No problem.
• Visit other blogs in your niche and
see what content is working for
them.
34. No audience yet?
If you understand who you’re targeting,
you can find out what content they are looking for.
No problem.
• Visit other blogs in your niche and
see what content is working for
them.
• Or visit Facebook groups and see
what questions people are asking.
37. 1. Optimize your top-performing content
WWW.BECOMEABLOGGER.COM
a. REVISE and EXPAND
38. 1. Optimize your top-performing content
WWW.BECOMEABLOGGER.COM
a. REVISE and EXPAND
b. Include a CALL TO ACTION
39. 1. Optimize your top-performing content
WWW.BECOMEABLOGGER.COM
a. REVISE and EXPAND
c. Promote AFFILIATE PRODUCT
b. Include a CALL TO ACTION
40. 1. Optimize your top-performing content
WWW.BECOMEABLOGGER.COM
a. REVISE and EXPAND
c. Promote AFFILIATE PRODUCT
b. Include a CALL TO ACTION
d. Promote your own product / service
41. 2. Create more of that
kind of content.
WWW.BECOMEABLOGGER.COM
42. 2. Create more of that
kind of content.
WWW.BECOMEABLOGGER.COM
By doing more of the same, you’re
creating content that you know works.
59. 5. Create Funnels
• Create a lead magnet that solves a specific problem.
• Have an autoresponder sequence that provides
even more value and leads to the sale.
69. WWW.BECOMEABLOGGER.COM
1. Connect with the right people.
a. Connect with other people in your niche.
b. Reach out to them online and
provide value to them.
70. WWW.BECOMEABLOGGER.COM
1. Connect with the right people.
a. Connect with other people in your niche.
b. Reach out to them online and
provide value to them.
c. Attend events in your niche to
connect with them in person.
75. WWW.BECOMEABLOGGER.COM
3. Join the conversation.
• Look for trending topics and cover them
from a unique perspective.
• The more you do, the more you’ll show
up as someone who’s RELEVANT in your
niche.