Do you want to leverage your blog for speaking opportunities? In this episode, I give you an actionable plan to do so.

1. How to
Leverage
Your Blog for
Speaking
Opportunities

2. Why Should You
Consider Public Speaking?
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3. WWW.BECOMEABLOGGER.COM
• You can have an impact
• Increases credibility
• Gets you in front of a targeted
audience

4. WWW.BECOMEABLOGGER.COM
• Expands your network
• Additional revenue stream
• You can have an impact
• Increases credibility
• Gets you in front of a targeted
audience

5. How to Prepare to Be a
Professional Speaker
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6. WWW.BECOMEABLOGGER.COM
• What do you want to speak
on (be known for)?
• What is your expertise?

7. • What do you want to speak
on (be known for)?
• What is your expertise?
• How often do you want to
speak?
• Travel takes a toll
• How much can your family
sustain?
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8. WWW.BECOMEABLOGGER.COM
• Do your research

9. WWW.BECOMEABLOGGER.COM
• Do your research
• Who are the speakers in
your industry?
• Where are they speaking?
• What are they doing online?
• What are they doing well?
• What could you do different?

10. WWW.BECOMEABLOGGER.COM
• Create Content
• Become a prolific content
creator
• Create the content you
want to be known for
• Blog + Social Media

11. WWW.BECOMEABLOGGER.COM
• Create Content
• Become a prolific content
creator
• Create the content you
want to be known for
• Blog + Social Media
• Use video and/or audio
• Gives you practice
• Helps you hone your craft

12. 2018 Blog Content Calendar Spreadsheet
Get my
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13. WWW.BECOMEABLOGGER.COM
Start Speaking

14. WWW.BECOMEABLOGGER.COM
Prepare Your Talks

15. WWW.BECOMEABLOGGER.COM
Prepare Your Talks
• Focus on what you want to be known for

16. Speak for free
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17. Speak for free
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• Local events

18. Speak for free
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• Small events

19. Speak for free
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• Classes

20. WWW.BECOMEABLOGGER.COM
Apply to speak at relevant
conferences/events

21. Focus on
improving your
speaking skills
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22. Focus on
improving your
speaking skills
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• Practice, practice, practice

23. WWW.BECOMEABLOGGER.COM
• Take courses

24. WWW.BECOMEABLOGGER.COM
• Take courses
• Join a local Toastmasters

25. WWW.BECOMEABLOGGER.COM
• Take courses
• Join a local Toastmasters
• Watch yourself speak and
take notes

26. Gather Your Assets
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27. Gather Your Assets
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• Pictures
• Videos
• Testimonials

28. 2018 Blog Content Calendar Spreadsheet
Get my
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29. WWW.BECOMEABLOGGER.COM
Create a
Perfect Speaking Page

30. First,
understand who you’re targeting
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31. First,
understand who you’re targeting
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• Event organizers, school administrators,
church leaders, etc
• What pain points do they experience?

32. Things to include in your
speaking page:
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33. Why should they hire you?
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34. • What value do you provide?
• What is your experience?
• What makes you unique?
• How will you make their job easy?
Why should they hire you?
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35. Video
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36. Video
• Parts of your talks
(emphasizing key points)
• What others say about your
speaking
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37. Topics
(focused on the benefits
for the audience)
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38. Testimonials
(from event organizers
and attendees)
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39. Speaking Schedule
(if you already have
events lined up)
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40. Inquiry Form
•Who they are
•Event details
•Optional: Budget
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41. WWW.BECOMEABLOGGER.COM
RECOMMENDATION

42. WWW.BECOMEABLOGGER.COM
RECOMMENDATION
Don’t include pricing

43. WWW.BECOMEABLOGGER.COM
RECOMMENDATION
Wow them first

44. WWW.BECOMEABLOGGER.COM
RECOMMENDATION
Have a speaking kit with
more details about the
value you offer

45. Examples:

46. Examples:
•Michael Hyatt’s Page

47. Examples:
•My Page

48. Start Reaching OUt
•Create a list of ideal events
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49. Start Reaching OUt
•Create a list of ideal events
•Find key contacts (LinkedIn)
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50. Start Reaching OUt
•Create a list of ideal events
•Find key contacts (LinkedIn)
•Send email/message:
• Relatively short
• Who you are and what you do
• The value you’d like to provide the event
• Link to speaking page
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51. 2018 Blog Content Calendar Spreadsheet
Get my
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52. WWW.BECOMEABLOGGER.COM
Show Up and
Give it Your All

53. WWW.BECOMEABLOGGER.COM
Deliver Your Best

54. WWW.BECOMEABLOGGER.COM
Deliver Your Best
•You’ve had practice
•WOW the audience

55. WWW.BECOMEABLOGGER.COM
Make Yourself FULLY Available

56. WWW.BECOMEABLOGGER.COM
Make Yourself FULLY Available
•Stick around to
answer questions
•Other events might
come as a result

57. Be pleasant and a joy
to work with
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58. Collect assets
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59. Collect assets
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•Videos, photo,
testimonials

60. WWW.BECOMEABLOGGER.COM
The Follow-Up

61. Thank them for
having you
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62. Ask for Feedback
(can lead to a testimonial)
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63. Would love to
work with you
in the future
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64. Ask for referrals/
recommendations
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65. Include a gift
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66. WWW.BECOMEABLOGGER.COM
Update Speaking Page

67. WWW.BECOMEABLOGGER.COM
Update Speaking Page
•Add to your experience
•Include relevant testimonials

68. 2018 Blog Content Calendar Spreadsheet
Get my
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69. For a more in-depth training,
check out the coaching club:
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70. For a more in-depth training,
check out the coaching club:
becomeablogger.com/club/
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