This document provides guidance on creating an effective social media strategy. It recommends determining goals for social media use, analyzing top performers in your industry, taking stock of available content assets, choosing key social media platforms to focus on, creating accounts and optimizing profiles, deciding on a posting frequency, creating different types of content, using campaign URLs to track performance, and learning from expert users on each platform. The overall strategy involves focusing social media efforts, testing different content, and using metrics to refine the approach over time.
2. Why Social Media
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Social media is basically now part of
our daily lives.
Users spend hours on each platform
everyday.
It's much easier and there's more
effective ways to reach people.
There's been a massive growth in the
number of users on each platform for
the past few years.
3. What are your social
media goals?
Grow following
Increase engagement
Drive traffic
Drive sales
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7. iamlesliesamuel.com
Create a system for tracking the ROI of your social media marketing efforts.
Here are my recommendations:
Install Google Analytics on your blog
Setup goals in Google Analytics to track key actions (like
product sales)
Use Campaign URL’s whenever you share any of your
content on social media
Track the results and refine your campaigns.
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19. Facebook is the
largest social
network at the
moment with over
2.7 billion users. If
you're target
audience is alive,
they are most
likely on Facebook.
Their users are
older than
Instagram users
on average.
Instagram is a very
visual platform
that has a
relatively younger
audience.
However.
Very fast paced.
Another visual
platform. I look
at Pinterest as a
digital scrapbook.
If you're blog is
about a very
visual topic (i.e.
food, recipes,
etc), you may
want to consider
Pinterest.
The new kid on
the block that's
growing faster
than any other
platform to date.
It's a short form
video platform.
OTHERS: Get to
know those
platform.
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28. 80 / 20 Principle
content that's
used to engage
and connect
with your
audience
promotional
content
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29. People are on social media to connect with
others. Focus on the social part of what you do
on social media. Sprinkle in the promotional stuff
so that you can have a good balance.
content that's
used to engage
and connect
with your
audience
promotional
content
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30. Monitor your analytics to see what resonates
with your audience.
Make sure the content you post resonates
with the brand you're trying to build.
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31. Use Campaign
URLs
These help you determine exactly how
much a post is worth, so that you can
tell what's working