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How to
Create Your
Social Media
Strategy
www.iamlesliesamuel.com
Why Social Media
www.iamlesliesamuel.com
608 M
1 M
10,000
100 M
"tik -tok"
Social media is basically now part of
our daily lives.
Users spend hours on each platform
everyday.
It's much easier and there's more
effective ways to reach people.
There's been a massive growth in the
number of users on each platform for
the past few years.
What are your social
media goals?
Grow following
Increase engagement
Drive traffic
Drive sales
iamlesliesamuel.com
SALES = MONEY =SALES = MONEY =
SALES = MONEY =SALES = MONEY =
do more
grow your team
create more content
provide more value
serve others more.
You will be able to:
Track Your
Social Media
Metrics
Know what's working!
iamlesliesamuel.com
Create a system for tracking the ROI of your social media marketing efforts.
Here are my recommendations:
Install Google Analytics on your blog
Setup goals in Google Analytics to track key actions (like
product sales)
Use Campaign URL’s whenever you share any of your
content on social media
Track the results and refine your campaigns.
1.
2.
3.
4.
iamlesliesamuel.com
Analyze top
performers in
your industry.
Research and find them!
Who's out there?
iamlesliesamuel.com
What platforms are they focused on?
What are they doing?
What aren’t they doing?
Who's out there?
iamlesliesamuel.com
Take stock of
your assets.
ASSETS Your Content
Article Podcast Videos
iamlesliesamuel.com
ASSETS Lead Magnets
iamlesliesamuel.com
ASSETS Products / Services
iamlesliesamuel.com
Choose your
social platform(s)
If you try to be everywhere, you won't do a
great job anywhere. Decide where to focus.
Where is your audience engaging?
iamlesliesamuel.com
Which platforms do you enjoy?
iamlesliesamuel.com
Facebook is the
largest social
network at the
moment with over
2.7 billion users. If
you're target
audience is alive,
they are most
likely on Facebook.
Their users are
older than
Instagram users
on average.
Instagram is a very
visual platform
that has a
relatively younger
audience.
However.
Very fast paced.
Another visual
platform. I look
at Pinterest as a
digital scrapbook.
If you're blog is
about a very
visual topic (i.e.
food, recipes,
etc), you may
want to consider
Pinterest.
The new kid on
the block that's
growing faster
than any other
platform to date.
It's a short form
video platform.
OTHERS: Get to
know those
platform.
iamlesliesamuel.com
Create
accounts on all
the platforms.
Reserve your name so that nobody else
can register it.
Optimize your
social profiles
or pages.
Optimize your
social profiles
or pages.
Make your message clear and concise
Where can they connect with you
On Instagram iamlesliesamuel.com
On Twitter iamlesliesamuel.com
On Facebook iamlesliesamuel.com
Decide on a social
media posting
frequency
Post enough to remain top of mind for
your audience.
What's working for others?
What can you sustain?
Create content
Test, tweak, and create different kinds
of content based on engagement.
80 / 20 Principle
content that's
used to engage
and connect
with your
audience
promotional
content
iamlesliesamuel.com
People are on social media to connect with
others. Focus on the social part of what you do
on social media. Sprinkle in the promotional stuff
so that you can have a good balance.
content that's
used to engage
and connect
with your
audience
promotional
content
iamlesliesamuel.com
Monitor your analytics to see what resonates
with your audience.
Make sure the content you post resonates
with the brand you're trying to build.
iamlesliesamuel.com
Use Campaign
URLs
These help you determine exactly how
much a post is worth, so that you can
tell what's working
iamlesliesamuel.com
Learn from Experts
Go through some training for your
primary platform.
Amanda Robinson Sue B Zimmerman Rachel Pedersen Madalyn Sklar Kate Ahl
iamlesliesamuel.com
iamlesliesamuel.com

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How to Create Your Social Media Strategy