How to Create Content That Drives Traffic to Your Blog

Would you like to
know the
SECRET TO
DRIVING
TRAFFIC?

Would you like to
know the
SECRET TO
DRIVING
TRAFFIC?
WWW.BECOMEABLOGGER.COM

Of course...

Of course...
who
wouldn’t?

Well, the secret has to do with…

Well, the secret has to do with…
YOUR CONTENT

But NOT JUST ANY KIND of content.

It needs to be a content for a

SPECIFIC
It needs to be a content for a:

SPECIFIC
AUDIENCE
It needs to be a content for a:

SPECIFIC
with a

SPECIFIC
PROBLEM
with a

It needs to be a…

SPECIFIC KIND OF
It needs to be a…

SPECIFIC KIND OF
CONTENT
It needs to be a…

SPECIFIC KIND OF
CONTENT
It needs to be a…
promoted on…

SPECIFIC

SPECIFIC
MARKETING CHANNELS

asking for…

SPECIFIC
ACTIONS
SPECIFIC

SPECIFIC
ACTIONS
SPECIFIC
ACTIONS

That’s a whole lot of
SPECIFICS

2017 Blog Content Calendar Spreadsheet
Get my

where does
one START?

First,
Be CLEAR on
who you are

First,
Be CLEAR on
TARGETING
who you are

Write out your

Write out your
STORY
CUSTOMER

• Who is he/she?

• Who is he/she?
• What are his/her
goals?

• Who is he/she?
• What are his/her
goals?
• What struggles
will he/she
encounter?

Then, based on that customer story,
do the following:

Brainstorm a list of

Brainstorm a list of
30 - 50 TOPICS

• What questions is
he/she asking?
?

• What questions is
he/she asking?
• Put them in a logical
sequence

• START WRITING

But, that’s only the beginning.

Let’s talk about
how to make that content

AWESOME

1. Start with a

1. Start with a
CLEAR/CATCHY HEADLINE

Only 2 out of 10 people will
read more than your headline.

Your goal =

INCREASE
that number
Your goal =

2. Have an EFFECTIVE

2. Have an EFFECTIVE
INTRODUCTION
PARAGRAPH

• Your first paragraph is the
most important paragraph

• Your first paragraph is the
most important paragraph
• Your first sentence is the
most important sentence

Here are some tips:

• Start with a series of questions
illustrating the problem

• End with a statement on the value
he/she will get

• End with a statement on the value
he/she will get
• OR, start with an interesting story
illustrating the point of the post

3. Make sure your main content

3. Make sure your main content
DELIVERS ON THE
PROMISES YOU MADE

• Break it up

• Break it up
• Use short sentences and paragraphs (2 - 3
sentences max)

• Break it up
sentences max)
• Use headlines to make your content scannable

• Break it up
sentences max)
• Use headlines to make your content scannable
• Use bullet points when applicable

4. End with an

4. End with an
EFFECTIVE CALL TO ACTION

Examples:

Examples:
• Leave a comment

Examples:
• Leave a comment
• Share

Examples:
• Leave a comment
• Share
• Check out related posts

Examples:
• Leave a comment
• Share
• Check out related post
• Join email list

Examples:
• Leave a comment
• Share
• Check out related post
• Join email list
• Purchase product/service

5. Create content on

5. Create content on
TRENDING TOPICS

• Your blog has to be relevant

• Be current

• Be current
• Newsjack when appropriate

6. Consider a

6. Consider a
VIDEO-FIRST STRATEGY

• The internet is becoming more
video-based than ever

• The internet is becoming more
video-based than ever
• Take advantage of this trend

7. Repurpose your content for

7. Repurpose your content for
MAXIMUM EFFECT

• This will get you

• This will get you
TRAFFIC

How to Create Content That Drives Traffic to Your Blog

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