Do you have a social media marketing strategy for your blog? Or does the mere thought overwhelm you? Discover how to create the right strategy for your blog.

1. SOCIAL MEDIA
HOW TO CREATE A
WWW.BECOMEABLOGGER.COM
STRATEGY FOR YOUR BLOG

2. Be social and
CONNECT with your
audience (or potential
audience)
Share valuable
content
Get people to your
blog/business/product/
service/EMAIL LIST
@
WWW.BECOMEABLOGGER.COM
GOALS on Social Media

3. Create GOOD CONTENT
that’s optimized for
your audience (and
search engines)
Curating Content Optimize your blog
WWW.BECOMEABLOGGER.COM
Setting the FOUNDATION

4. Optimize your social
media profiles
Optimize your
brain
Determine how much
time you will spend on
Social Media.
WWW.BECOMEABLOGGER.COM

5. Be EFFICIENT -
Strike while the
iron is hot!
WWW.BECOMEABLOGGER.COM

6. WWW.BECOMEABLOGGER.COM
CHOOSE your NETWORK
Where is your audience most likely to engage with your content?
Choose one primary network (This will be where you
spend most of your time)
Choose one secondary
Which platform do you see yourself having the most fun with?

7. Be EFFICIENT -
Strike while the
iron is hot!
WWW.BECOMEABLOGGER.COM
CHOOSE your NETWORK

8. PROSCONS
The catch-all network - over 1.5B members.
Photos, videos, status updates, check ins,
everything!
FACEBOOK TWITTER PINTEREST INSTAGRAM
For broadcasting and
connecting
Online scrapbooking and
sharing social media site
Your audience is DEFINITELY
there.
You’re probably already used
to using Facebook
You can target EXACTLY
who you want to reach
They have figured out mobile
Following rather than
friending
Easier access to people
Hashtags
Visually organize content
Visual road map of your
content
Content lives forever
Powerful search
Primarily mobile
High engagement with photos
Hashtags help discoverability
Location-based
discoverability
There is significantly more
competition.
Pay to play - organic reach is
not what it used to be
A lot of noise
Lower engagement
Unpredictable future
Link in bio only
Photo sharing social
media site.
Discussion and
community development
is weak

9. WWW.BECOMEABLOGGER.COM
Social Media Tools
facebook
SCHEDULER
Scheduling Software / App

10. WWW.BECOMEABLOGGER.COM
Determining Social Media Frequency Tracking Social Media
UTM Tracking
Google Analytics
Facebook
Insights

11. More details on this at BECOMEABLOGGER.COM