Are you using YouTube to market your blog? Discover some advanced YouTube marketing strategies that came directly from a YouTube employee.

1. YouTube Marketing
Strategies for Bloggers
Advanced
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2. YouTube Marketing Tips
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3. Have a Consistent
upload schedule
Most important factor in success
Communicate in banner, About section,
video descriptions, end cards
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4. Hook unsubscribed
viewers in first few
seconds
Highlight best content
Encourage to subscribe
Annotations - send new
visitors to top videos and
playlist
FREE EBOOK!
How to Build
Your Blogging
Business
Through
Teaching
O
L
G
O
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Channel Trailer

5. FREE EBOOK!
How to Build
Your Blogging
Business
Through
Teaching
O
L
G
O
WWW.BECOMEABLOGGER.COM
Cards
On mobile, average viewing
session > 40 minutes, (50%
more, year over year).
Info cards appear on mobile.
More professional way to
annotate videos.
Link to a video, playlist,
merchandise page, fan
funding page, or a website.

6. FREE EBOOK!
How to Build
Your Blogging
Business
Through
Teaching
O
L
G
O
WWW.BECOMEABLOGGER.COM
Branding
watermark
Helps increase channel
engagement and subscribers.
Allows easier sign up for
subscription when viewers
hover over it.
Watermark stays with your
videos when they are
embedded outside of
YouTube.

7. Clear, in-focus and high-resolution
Bright, high contrast, well-framed and visually compelling
Clear across devices of all sizes (from desktop to
mobile)
Visually reinforcing your video’s title
Accurate reflections of your content
90% of the best-performing videos on
YouTube have visually interesting
custom thumbnails that viewers want
to click.
Best Practices:
16 : 9
640px by 360px
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Custom Thumbnail

8. Improve and Analyse
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9. Watch Time Report
When are viewers engaging with
your videos the most?
Gives you an overview of the daily
WT associated with the channel
Higher watch time = higher rank in
YouTube
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10. When and how are you losing viewers?
Helps improves your video structures.
TIP: Jump straight into the content.
Your title and custom thumbnail already
tell people what to expect from your
video.
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Audience Retention Report

11. How are people finding your videos?
TIP: Use YouTube search data to see
the terms that people are using to find
you and your content.
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Traffic Sources Report

12. Ar your viewers leaving your videos too
quickly?
Rule of thumb: Click through rate should
always be higher than your close through
rate.
Don’t encourage your viewers to click away
before they’ve even seen the content.
Give VALUE first.
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Annotations Report

13. More on this at WWW.BECOMEABLOGGER.COM