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History and Future of Social Media in Healthcare

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Lee Aase
Lee Aase

The document discusses the history and future of social media in healthcare. It summarizes Mayo Clinic's use of social media, including that they were early social media adopters. It also outlines the goals and offerings of the Mayo Clinic Center for Social Media, including developing healthcare professionals' social media skills through resources like the Social Media Health Network and Mayo Clinic-Hootsuite certificate program. The summit in Australia aims to accelerate the effective application of social media in healthcare globally.

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The History and Future of Social Media in Healthcare Lee Aase and Farris Timimi, M.D. #MayoInOz • 1 September 2015
Why is Mayo Clinic holding a health care social media summit in Australia?
Setting Sail from Vancouver 8 Feb 1924
Origins of Mayo Clinic
Inventing the Group Practice of Medicine and the Unified Medical Record
Mayo Clinic Today • Over 1.3 million patients come to Mayo Clinic from every U.S. state and about 150 countries every year • More than 20 percent travel more than 500 miles • 4,200 Physicians/Scientists among 60,000 employees • $900 million Research & Education budget • Over 127,000 participants in Mayo Continuous Professional Development courses • Campuses in Rochester, Minn., Jacksonville, Fla. and Phoenix-Scottsdale, Ariz.
U.S. News Best Hospitals Metro Populations
Compared with Australian Capitals?
Mayo Clinic’s First Social Networkers
Austria Denmark Ireland Scotland Australia England Italy Sweden Argentina Fiji Mexico Switzerland Belgium Finland New Zealand Uruguay Canada France Norway Chile Germany Peru Cuba Holland Russia Countries Dr. Will Mayo Visited
Social Networking is part of the Mayo Clinic DNA and is fundamental to health care
Mayo Clinic Center for Social Media • The Mayo Clinic Center for Social Media (#MCCSM) exists to improve health globally by accelerating effective application of social media tools throughout Mayo Clinic and spurring broader and deeper engagement in social media by hospitals, medical professionals and patients. • Our Mission: Lead the social media revolution in health care, contributing to health and well being for people everywhere.
A Catalyst for Social Media
THE Book on Social Media in Healthcare • Essays from 30 thought leaders • The “Why?” of social media in health care • Net proceeds fund patient scholarships • Available on Amazon and discount bulk orders on CreateSpace (with offer code Z4L7DBSN) • Free PDF, Kindle versions
• Membership group associated with #MCCSM • For those who want to use social media to promote health, fight disease and improve health care • Basic membership is free, with Premium options for individuals and organizations • Everyone registered for #MayoInOz gets a free one- year premium membership (a $495 value!) Social Media Health Network (SMHN)
• Monthly Webinars (and archives) • Member Discussion forums • Online Learning Modules • Resources and Templates • Discounts on In-Person Events, such as Summits and Social Media Residency SMHN Premium Member Benefits
• One-day crash course • Intro to tools and hands-on experience • Strategic framework for application • Thursday at Rydges Social Media Residency
Refreshing our Training Programs • December 2014 RFP for Curriculum Upgrade • Goals: • Keep modules up-to-date in fast-changing platforms • Provide on-demand training not limited by in-person events to extend our reach and availability • Strengthen Social Media Residency by covering basics as online prerequisites so we can go deeper
Introducing the Mayo Clinic-Hootsuite Social Media Basics for Healthcare Certificate • Developed in collaboration with Hootsuite • Platform Basics and Best Practices • Professionalism • Strategy and Measurement • For Medical Professionals and Communicators/Marketers • Approved for up to 3.5 Credits CME • Marketed by Hootsuite and included in SMHN Individual Premium Membership
The #MayoInOz Bonus: All delegates get access to the Mayo Clinic-Hootsuite Social Media Basics for Healthcare course and certification at no additional charge.
Why is Mayo Clinic holding a health care social media summit in Australia?
What will we recognize years from now that developed from our time here together this week?

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History and Future of Social Media in Healthcare

  • 1. The History and Future of Social Media in Healthcare Lee Aase and Farris Timimi, M.D. #MayoInOz • 1 September 2015
  • 2. Why is Mayo Clinic holding a health care social media summit in Australia?
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  • 4. Setting Sail from Vancouver 8 Feb 1924
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  • 19. Origins of Mayo Clinic
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  • 25. Inventing the Group Practice of Medicine and the Unified Medical Record
  • 26. Mayo Clinic Today • Over 1.3 million patients come to Mayo Clinic from every U.S. state and about 150 countries every year • More than 20 percent travel more than 500 miles • 4,200 Physicians/Scientists among 60,000 employees • $900 million Research & Education budget • Over 127,000 participants in Mayo Continuous Professional Development courses • Campuses in Rochester, Minn., Jacksonville, Fla. and Phoenix-Scottsdale, Ariz.
  • 27.
  • 28. U.S. News Best Hospitals Metro Populations
  • 30. Mayo Clinic’s First Social Networkers
  • 31. Austria Denmark Ireland Scotland Australia England Italy Sweden Argentina Fiji Mexico Switzerland Belgium Finland New Zealand Uruguay Canada France Norway Chile Germany Peru Cuba Holland Russia Countries Dr. Will Mayo Visited
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  • 37. Social Networking is part of the Mayo Clinic DNA and is fundamental to health care
  • 38. Mayo Clinic Center for Social Media • The Mayo Clinic Center for Social Media (#MCCSM) exists to improve health globally by accelerating effective application of social media tools throughout Mayo Clinic and spurring broader and deeper engagement in social media by hospitals, medical professionals and patients. • Our Mission: Lead the social media revolution in health care, contributing to health and well being for people everywhere.
  • 39. A Catalyst for Social Media
  • 40. THE Book on Social Media in Healthcare • Essays from 30 thought leaders • The “Why?” of social media in health care • Net proceeds fund patient scholarships • Available on Amazon and discount bulk orders on CreateSpace (with offer code Z4L7DBSN) • Free PDF, Kindle versions
  • 41. • Membership group associated with #MCCSM • For those who want to use social media to promote health, fight disease and improve health care • Basic membership is free, with Premium options for individuals and organizations • Everyone registered for #MayoInOz gets a free one- year premium membership (a $495 value!) Social Media Health Network (SMHN)
  • 42. • Monthly Webinars (and archives) • Member Discussion forums • Online Learning Modules • Resources and Templates • Discounts on In-Person Events, such as Summits and Social Media Residency SMHN Premium Member Benefits
  • 43. • One-day crash course • Intro to tools and hands-on experience • Strategic framework for application • Thursday at Rydges Social Media Residency
  • 44. Refreshing our Training Programs • December 2014 RFP for Curriculum Upgrade • Goals: • Keep modules up-to-date in fast-changing platforms • Provide on-demand training not limited by in-person events to extend our reach and availability • Strengthen Social Media Residency by covering basics as online prerequisites so we can go deeper
  • 45. Introducing the Mayo Clinic-Hootsuite Social Media Basics for Healthcare Certificate • Developed in collaboration with Hootsuite • Platform Basics and Best Practices • Professionalism • Strategy and Measurement • For Medical Professionals and Communicators/Marketers • Approved for up to 3.5 Credits CME • Marketed by Hootsuite and included in SMHN Individual Premium Membership
  • 46.
  • 47. The #MayoInOz Bonus: All delegates get access to the Mayo Clinic-Hootsuite Social Media Basics for Healthcare course and certification at no additional charge.
  • 48.
  • 49. Why is Mayo Clinic holding a health care social media summit in Australia?
  • 50.
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  • 55. What will we recognize years from now that developed from our time here together this week?