LinkedIn: More than just your online resume
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Online engagement expert and Truman Partner Lauren Glickman will teach attendees how to leverage their LinkedIn network for both professional development and advocacy as well as the best ways to creatively mobilize this network in their current role.
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Semelhante a LinkedIn: More than just your online resume
Semelhante a LinkedIn: More than just your online resume (20)
LinkedIn: More than just your online resume
- 1. LinkedIn More than just your online resume! @WindyGlick #Trucon16
- 2. What is it? LinkedIn is a social networking website for people in professional occupations Searchable professional database Great place to showcase your issue expertise and connect business to business and a business to customer environment @WindyGlick #Trucon16
- 8. How to use? Make sure your resume is always current Showcase projects and awards Collect business cards and follow up and stay connected Join discussions @WindyGlick #Trucon16
- 9. Set a goal What are you hoping to accomplish? BE SPECIFIC!
- 10. Set a goal
- 11. What can you be doing on LinkedIn? Be present Raise Awareness Cultivate Your Personal Brand Leverage Employees (clients) Find Prospects Nurture leads Advertising @WindyGlick #Trucon16
- 12. Make sure your resume is current @WindyGlick #Trucon16
- 13. Let’s improve this profile @WindyGlick #Trucon16
- 16. Showcase you in your summary! Think about searchability @WindyGlick#Trucon16
- 17. First vs Third Person? @WindyGlick #Trucon16
- 19. What are you proud of? Victories to share? What makes you unique? @WindyGlick #Trucon16
- 20. A Quick Look at Privacy and LinkedIn @WindyGlick #Trucon16
- 22. What can you be doing on LinkedIn? Be present Raise Awareness Cultivate Your Personal Brand Leverage Employees (clients) Find Prospects Nurture leads Advertising @WindyGlick #Trucon16
- 23. LinkedIn Status Updates Your newsfeed is where the action happens Get noticed! Tag others (start with the @ sign) Like and comment @WindyGlick #Trucon16
- 24. Share news articles that relate to what you do (or what you want to do) @WindyGlick #Trucon16
- 25. Share what Truman is doing! @WindyGlick #Trucon16
- 26. What else can you share? @WindyGlick #Trucon16
- 27. What can you be doing on LinkedIn? Be present Raise Awareness Cultivate Your Personal Brand Leverage Employees (clients) Find Prospects Nurture leads Advertising @WindyGlick #Trucon16
- 29. LinkedIn opens door for new influencers Active and engaged users C-suite executives Presidents and Founders Everyone has potential @WindyGlick #Trucon16
- 30. Anyone can be an influencer! @WindyGlick #Trucon16 #Breenspiration
- 31. Publishing long form posts @WindyGlick #Trucon16
- 32. Where does your post go? Your profile Your connections/followers To the networks of everyone who engages with it Searchable across the web “High quality” posts are picked up by LinkedIn @WindyGlick #Trucon16
- 33. What should you post? • Things that showcase your expertise • Focus on one topic • Be authentic • Express your opinion • Think about what you can offer that has value • You can cross posts articles where you are mentioned or published elsewhere @WindyGlick #Trucon16
- 34. Pick your title wisely Be specific @WindyGlick #Trucon16
- 35. Titles that work well How-to posts Listicles Titles that don’t work well Open ended questions @WindyGlick #Trucon16
- 36. Title length Images No Video Writing for web Word count Sentiment Readable “Likes” Day of the week Statements 10 tips from Undercover Recruiter: @WindyGlick #Trucon16
- 37. What will you write about when you leave TruCon? @WindyGlick #Trucon16
- 38. 2016 Elections
- 40. What can you be doing on LinkedIn? Be present Raise Awareness Cultivate Your Personal Brand Leverage Employees (clients) Find Prospects Nurture leads Advertising @WindyGlick #Trucon16
- 42. Claiming your company page You qualify to be a company page admin when you can satisfy all of the requirements as follows: You're a current company employee and your position is on your profile. A company email address (e.g. john@companyname.com) is one of the confirmed email addresses on your LinkedIn account. You associate your profile with the right company. You must click on a name from our company name dropdown list when you edit or add a position on your profile. Your company's email domain is unique to the company. Your profile must be more than 50% complete. You must have several connections (usually a minimum of 10). @WindyGlick #Trucon16
- 43. What can your employees do on LinkedIn? Your employees should be your first ambassadors! Circulate a memo with policies (optional) Encourage sharing of company content Highlight employee achievements @WindyGlick #Trucon16
- 45. Companies figuring it out (sorta) @WindyGlick#Trucon16
- 46. Company Status Updates Image, Link or Statement Pulls to the feeds of your followers Post jobs Post reports Post press releases (with caution) Encourage employees to share status updates! @WindyGlick #Trucon16
- 47. What can you be doing on LinkedIn? Be present Raise Awareness Cultivate Your Personal Brand Leverage Employees (clients) Find Prospects Nurture leads Advertising @WindyGlick #Trucon16
- 48. Finding Prospects/ Generating Leads Find Groups that matter to you Organic leads See who your followers are Connect with new contacts with a personal message @WindyGlick #Trucon16
- 49. Finding Prospects/ Generating Leads Search by Company Geography Industry Keywords Connect with people genuinely Send a real message- be honest why you want to connect THIS TAKES TIME! @WindyGlick #Trucon16
- 50. What can you be doing on LinkedIn? Be present Raise Awareness Cultivate Your Personal Brand Leverage Employees (clients) Find Prospects Nurture leads Advertising @WindyGlick #Trucon16
- 51. LinkedIn Advertising PSA: Advertising is constantly evolving @WindyGlick #Trucon16
- 52. How do LinkedIn Ads work? @WindyGlick #Trucon16
- 53. Select or Create Content @WindyGlick #Trucon16
- 54. Targeting This is where things get interesting (unique) @WindyGlick #Trucon16
- 57. Targeting and Lead Generation Target specific industries or interests Skills Groups Possibilities are infinite! @WindyGlick #Trucon16
- 59. Engage with and monitor your campaign @WindyGlick #Trucon16
- 62. Convert engagements to: Page followers Personal Connection Email subscribers Advocates! @WindyGlick@WindyGlick #Trucon16
- 63. See what’s working and what’s not @WindyGlick #Trucon16
- 64. The possibilities! Focus group content to see what works Reach targeted demographics Generate leads Generate buzz on existing conversation @WindyGlick #Trucon16
- 65. LinkedIn Marketing Solutions Additional options for higher budgets (Starts at $15k) Get a dedicated account rep from LinkedIn Sponsored InMail (VERY high engagements rates) Additional insights @WindyGlick #Trucon16
- 66. What do you do now? Update your LinkedIn Profile Connect with all your Truman colleagues (new and old) Support each other! Share what your doing! Change the world! @WindyGlick #Trucon16
Notas do Editor
- Who is on linkedin? Who thinks their linkedin profile is completely up to date? Every second two new members join LinkedIn LinkedIn, the social network for professionals, continues to grow every second. From groups to blogs to job listings, this platform is a rich source of information and conversation for professionals who want to connect to others in their industry. Rethink it: LinkedIn is definitely worth paying attention to. In particular, this is a place where you may want to focus more on new users. Making your group or community a great source of information and a newbie-friendly space can help you to make the most out of the growing userbase LinkedIn has a lower percentage of active users than Pinterest, Google+, Twitter and Facebook Although LinkedIn is gathering new users at a fast rate, the number of active users is lower than most of the biggest social networks around. So more people are signing up, but they’re not participating. This means you’re probably not going to have as good a response with participatory content on LinkedIn, like contests or polls, as you might on Facebook or Twitter. Rethink it: If you’re hoping to get people involved, think about which platforms are best for that. Looking at the latest Twitter statistics and Facebook statistics, these platforms might be a better place for your contest or survey, while passive content like blog posts or slide decks might be just right for your LinkedIn audience.
- LinkedIn has a lower percentage of active users than Pinterest, Google+, Twitter and Facebook Although LinkedIn is gathering new users at a fast rate, the number of active users is lower than most of the biggest social networks around. So more people are signing up, but they’re not participating. This means you’re probably not going to have as good a response with participatory content on LinkedIn, like contests or polls, as you might on Facebook or Twitter. Rethink it: If you’re hoping to get people involved, think about which platforms are best for that. Looking at the latest Twitter statistics and Facebook statistics, these platforms might be a better place for your contest or survey, while passive content like blog posts or slide decks might be just right for your LinkedIn audience.
- 1. Be There The first step in the process is to have a presence on LinkedIn. Company pages are fine but LinkedIn groups are the best places to get leads because you can create groups by topic or vertical and engage people. Monitoring activity allows you to see how interested people are in you and your company. 2. Raise Awareness Implement the perpetual promotion machine, in which you re-market, re-message, and then re-target. By doing this, you reach people everywhere, appear bigger and more important, get people coming back to your content, remain number one in your potential customers' minds and get the most of your dollars spent. LinkedIn can help by providing relevant content to an interested audience.
- After your quality headshot and compelling tag line– your summary is the next most important thing! Who are you? – think through your keywords Victories: Write a sentence for each of your significant accomplishments in terms of the value you create/created (for example, “increased revenue with key small businesses through relationship-building and networking; hired, trained and led our company’s first inside sales organization to support revenue growth objectives”). VPs (values and passions): List your operating principles and the things that energize or inspire you (for example, “creativity, and building win-win relationships” along with “windsurfing, astronomy and UNICEF”). Valiant superpowers: Describe the things you do better than anyone else – the skills that enable you to be a hero for your colleagues (for example, “I can review reams of data to find the million-dollar error; I make team meetings fun and productive, getting everyone involved; I love to listen – not only to what's being said, but to what is not being said. I have been told I am the best listener”). Vital statistics: Provide a few quantifiable facts – interesting figures and things you can count (for example, “I participated in three triathlons on three continents; I saved the company $3M through the ‘Go Green’ initiative that I created and executed; I have held six different roles in various finance functions, giving me a comprehensive understanding of the field”). Verve: Capture the quirky things that make you YOU and differentiate you from your peers (for example, “Being a night owl, I get a lot of my best writing done in the late evening; I like to use my humor to defuse tense situations and keep the team focused on results; I love TV commercials and start every team meeting with one of my favorites to get the creative energy flowing”). Validation: This could include quotes from others and encompasses all the awards and accolades bestowed upon you (for example, “graduated Suma Cum Laude from UCLA; was named one of the top ten social media executives to watch by Advertising Age”). Make sure you have content in all six buckets because a truly compelling summary will paint a 3D picture of you. Remember, your summary is YOU when you aren’t there, so you want your personality to shine through.
- 1. Be There The first step in the process is to have a presence on LinkedIn. Company pages are fine but LinkedIn groups are the best places to get leads because you can create groups by topic or vertical and engage people. Monitoring activity allows you to see how interested people are in you and your company. 2. Raise Awareness Implement the perpetual promotion machine, in which you re-market, re-message, and then re-target. By doing this, you reach people everywhere, appear bigger and more important, get people coming back to your content, remain number one in your potential customers' minds and get the most of your dollars spent. LinkedIn can help by providing relevant content to an interested audience.
- 1. Be There The first step in the process is to have a presence on LinkedIn. Company pages are fine but LinkedIn groups are the best places to get leads because you can create groups by topic or vertical and engage people. Monitoring activity allows you to see how interested people are in you and your company. 2. Raise Awareness Implement the perpetual promotion machine, in which you re-market, re-message, and then re-target. By doing this, you reach people everywhere, appear bigger and more important, get people coming back to your content, remain number one in your potential customers' minds and get the most of your dollars spent. LinkedIn can help by providing relevant content to an interested audience.
- Write about areas in which you have an expertise. Keep your writing focused. Avoid covering too many topics in the same post. Keep your voice authentic. Don't shy away from expressing your opinion. However, keep your long-form posts appropriate for the LinkedIn audience. Don't post anything obscene, shocking, hateful, intimidating, or otherwise unprofessional. Publish whenever you have something valuable to share with LinkedIn members. In general, the more long-form posts you publish, the more credibility you will build, and the stronger your professional profile will become. There are no limits on word count, but the long-form posts that are best received are more than three paragraphs. Upload pictures, videos, presentations, and documents to add to your content. It helps bring your insights to life and is a good way to showcase concrete examples of your experience. Use the share box on your homepage to share short-form thoughts, questions, and other media such as articles and images. (Learn more about sharing on LinkedIn here.) Have colleagues, friends, or family members review and edit your long-form posts.
- The optimal title length is between 40 and 49 characters, if you go any longer than this you risk LinkedIn cutting the title off in some places on the platform. Also, any shorter than this and you may be missing out on important keywords. Your posts should have 8 images, posts with exactly 8 images performed 2.4 times better than those with 7 or less. For image inspiration, have a look at Liz Ryan’s published posts which all have beautiful illustrations. Forget about video and other multimedia. The more video and multimedia posts tend to have, the less views they get according to the data. I wonder why this might be, surely LinkedIn would want to highlight people that put a SlideShare embed in their articles? SlideShare is of course owned by LinkedIn. Use 5 sub-headers for optimal views, posts with 5 headings that divide its sections performed best with 9 headings coming in as a close second. This makes total sense as it makes a post easier on the eye and skimmable. The optimal length is 1,900-2,000 words. Posts with between 1,900 and 2,000 words performed 50% better than the next best word count (1,800 words) and at least 100% better of any word counts beneath it. This is very interesting, as most bloggers would say shorter posts tend to perform better but it could indicate that the audience on LinkedIn wants well-researched information. Stay neutral. By having a neutral sentiment, you tend to perform 70% better than those with either positive or negative sentiments. This goes contrary to what bloggers would say again and indicates LinkedIn members are not on the platform to read strong opinions, rather to get better informed. An 11 year-old should be able to read it. Posts on LinkedIn with a Flesch-Kindkaid Readability Score of 80-89 performed best, considered “Easy” and requiring the education level of an 11 year old. This again is slightly contrary as people who want to consume well-researched content should also be wanting high-quality writing? “Likes” are the most significant driver of success. Getting that thumbs up on your LinkedIn posts has a strong correlation with higher overall views. Yes, you might get comments and shares but apparently likes is what you want. Every time someone likes your post, it goes into their feed for their connections to see. Publish your LinkedIn posts on Thursdays. It’s the end of the week, but not too late so that people have switched off. Most traffic on the Undercover Recruiter LinkedIn page will happen Tuesday through Thursday so this sounds right. Questions don’t make great titles. Go for statements instead of questions, people have their own questions and can tap those into Google instead.
- 1. Be There The first step in the process is to have a presence on LinkedIn. Company pages are fine but LinkedIn groups are the best places to get leads because you can create groups by topic or vertical and engage people. Monitoring activity allows you to see how interested people are in you and your company. 2. Raise Awareness Implement the perpetual promotion machine, in which you re-market, re-message, and then re-target. By doing this, you reach people everywhere, appear bigger and more important, get people coming back to your content, remain number one in your potential customers' minds and get the most of your dollars spent. LinkedIn can help by providing relevant content to an interested audience.
- 1. Be There The first step in the process is to have a presence on LinkedIn. Company pages are fine but LinkedIn groups are the best places to get leads because you can create groups by topic or vertical and engage people. Monitoring activity allows you to see how interested people are in you and your company. 2. Raise Awareness Implement the perpetual promotion machine, in which you re-market, re-message, and then re-target. By doing this, you reach people everywhere, appear bigger and more important, get people coming back to your content, remain number one in your potential customers' minds and get the most of your dollars spent. LinkedIn can help by providing relevant content to an interested audience.
- 1. Be There The first step in the process is to have a presence on LinkedIn. Company pages are fine but LinkedIn groups are the best places to get leads because you can create groups by topic or vertical and engage people. Monitoring activity allows you to see how interested people are in you and your company. 2. Raise Awareness Implement the perpetual promotion machine, in which you re-market, re-message, and then re-target. By doing this, you reach people everywhere, appear bigger and more important, get people coming back to your content, remain number one in your potential customers' minds and get the most of your dollars spent. LinkedIn can help by providing relevant content to an interested audience.
- .35 % CTR .5% Avg Eng ~$5 cpc