Small PPC budgets naturally terrify us, but to get the best out of them it's about being efficient and using the tools we have in our arsenal to get the most from our budget.

1. @SpeakerName
Small Budget?
No Problems
@lauralouise90

2. @SpeakerName@lauralouise90

3. @SpeakerName@lauralouise90
we’re paying more

4. @SpeakerName@lauralouise90
for fewer clicks

5. @SpeakerName@lauralouise90
yet there’s more
ads than ever

6. @SpeakerName@lauralouise90
don’t.
panic.

7. @SpeakerName@lauralouise90
google <3
automation

8. @SpeakerName@lauralouise90

9. @SpeakerName@lauralouise90
now i’m a
believer

10. @SpeakerName@lauralouise90
target DSA campaigns by
keywords in urls

11. @SpeakerName@lauralouise90
201 converse
products on asos

12. @SpeakerName@lauralouise90
run your sqr reports

13. @SpeakerName@lauralouise90
aim for high search volume
brands - at least 5 figures

14. @SpeakerName@lauralouise90
use it to fill
the gaps and
mine

15. @SpeakerName@lauralouise90
still use
negative
keywords

16. @SpeakerName@lauralouise90
12:1+ roi
cpcs under 20p

17. @SpeakerName@lauralouise90
rsa ctrs
make me
very happy

18. @SpeakerName@lauralouise90
you can pin rows
on RSA ads

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be wary of
repetition

20. @SpeakerName@lauralouise90
focus on ad
strength

21. @SpeakerName@lauralouise90
go linear with shopping

22. @SpeakerName@lauralouise90
is smart
shopping
smart?

23. @SpeakerName@lauralouise90
use your
audience

24. @SpeakerName@lauralouise90
on average, over 95% of
your first time visitors
won’t convert

25. @SpeakerName@lauralouise90
layer up
your
audiences

26. @SpeakerName@lauralouise90
layer up
your
audiences

27. @SpeakerName@lauralouise90
upload your
newsletter
database too

28. @SpeakerName@lauralouise90
exclude
audiences on brand

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focus on
what
converts

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i hate yezzys

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easiest way to
exclude specific
products/brands

32. @SpeakerName@lauralouise90
do you need all
those match
types?

33. @SpeakerName@lauralouise90
who’s buying?

34. @SpeakerName@lauralouise90
where are your
audience?

35. @SpeakerName@lauralouise90
when are
they buying?

36. @SpeakerName@lauralouise90
don’t forget time
differences if you’re
targeting internationally

37. @SpeakerName@lauralouise90
display
retargeting works

38. @SpeakerName@lauralouise90

39. @SpeakerName@lauralouise90
● 250 x 250 – Square
● 200 x 200 – Small Square
● 468 x 60 – Banner
● 728 x 90 – Leaderboard
● 300 x 250 – Inline Rectangle
● 336 x 280 – Large Rectangle
● 120 x 600 – Skyscraper
● 160 x 600 – Wide Skyscraper
● 300 x 600 – Half-Page Ad
● 970 x 90 – Large Leaderboard

40. @SpeakerName@lauralouise90
remove apps
from display

41. @SpeakerName@lauralouise90
consider
topics
aswell

42. @SpeakerName@lauralouise90
the savings speak
for themselves

43. @SpeakerName@lauralouise90
- automation is here - embrace it
- smart shopping is cool - but it can cannibalise
- bid. adjustments. live and breathe them.
- audiences & retargeting always deliver
stronger roi
- consider display placements
- be selective with keywords - if it doesn't
convert, cut

44. @SpeakerName@lauralouise90