The document discusses strategies for controlling branded search results and preventing negative press online. It addresses monitoring search results for negative content, claiming and optimizing Google My Business profiles, securing positive press mentions through local and national outlets, adding relevant information to Wikipedia pages, responding to reviews on sites like Yelp and YellowPages, and controlling the narrative by proactively sharing brand messages across online and local citations and press. The goal is to manage online visibility and sentiment through an active digital marketing approach.

1. Controlling
branded serps and
preventing
negative press
Laura Hogan
@lauralouise90

6. #SearchLove | @lauralouise90

7. #SearchLove | @lauralouise90

8. #SearchLove | @lauralouise90Source: Rayernomics

9. Negativity
gets more
attention
#SearchLove | @lauralouise90

10. #SearchLove | @lauralouise90

11. what can you do
if you have
negative
results?
#SearchLove | @lauralouise90

12. google
my
business
#SearchLove | @lauralouise90

13. photos
reviews
posts
products
q&a
bookings
#SearchLove | @lauralouise90

14. #SearchLove | @lauralouise90

15. it’s ace on
mobile
takes up a
ton of real
estate

16. #SearchLove | @lauralouise90

17. branded
press
#SearchLove | @lauralouise90

18. #SearchLove | @lauralouise90
local
press
national

19. #SearchLove | @lauralouise90

20. #SearchLove | @lauralouise90
the most
important thing is
to have your brand
name in the title

21. #SearchLove | @lauralouise90

22. Over 500 new
members
#SearchLove | @lauralouise90

23. wikipedia
#SearchLove | @lauralouise90

24. #SearchLove | @lauralouise90

25. #SearchLove | @lauralouise90

26. #SearchLove | @lauralouise90

27. #SearchLove | @lauralouise90
second serp
listing

28. #SearchLove | @lauralouise90
sentiment
key people
history

29. the moderators
are very picky
#SearchLove | @lauralouise90

30. copy a live
listing into
your sandbox
#SearchLove | @lauralouise90

31. #SearchLove | @lauralouise90

32. #SearchLove | @lauralouise90

33. 23 leads
Over £220K of potential revenue
#SearchLove | @lauralouise90

34. #SearchLove | @lauralouise90
sentiment
key people
history

35. local reviews
#SearchLove | @lauralouise90

36. Yell
Yelp
Newspapers
Local Sites
#SearchLove | @lauralouise90

37. #SearchLove | @lauralouise90

38. seven out of ten page one
listings are citations, reviews
and job sites.
70%
#SearchLove | @lauralouise90

39. brightlocal
have a great
resource for
citation sites
#SearchLove | @lauralouise90
Brightlocal Citation List

40. 1000+ visits
#SearchLove | @lauralouise90

41. clarity
#SearchLove | @lauralouise90

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43. #SearchLove | @lauralouise90
ingredients
recipe
pink slime
how made
made of
new recipe
youtube video

44. #SearchLove | @lauralouise90

45. #SearchLove | @lauralouise90

46. #SearchLove | @lauralouise90

47. we’re
controlling
the narrative
#SearchLove | @lauralouise90

48. let’s
roundup
#SearchLove | @lauralouise90

49. #SearchLove | @lauralouise90

50. thank you
laura hogan
@lauralouise90
slideshare.net/LauraHogan1