This document discusses various tactics for getting free PR for a business, including: reaching out to journalists when a business is mentioned without being linked to online; monitoring journalist requests on social media and pitching relevant stories; capitalizing on current events through "newsjacking"; providing case studies to publications; submitting Freedom of Information requests to local organizations; and seeking listings and discounts to promote a business through websites. The overall message is that with strategies like these, PR coverage can be achieved without any out-of-pocket costs.

1. how to get free pr for
your business
because no one likes spending money….
laura hogan
@lauralouise90

2. laura hogan
@lauralouise90
#themarketingmeetup @lauralouise90

3. BRAUMGroup 3@lauralouise90 | #brightonseo
i love pr
@lauralouise90

4. BRAUMGroup 4@lauralouise90 | #brightonseo
but i don’t like
parting with
money
@lauralouise90#themarketingmeetup @lauralouise90

5. BRAUMGroup 5@lauralouise90 | #brightonseo
so i’m always
looking for free
opportunities
@lauralouise90#themarketingmeetup @lauralouise90

6. @ricemedia | @lauralouise90 | #SearchLondon@lauralouise90 | #brightonseo @lauralouise90#themarketingmeetup @lauralouise90

7. @ricemedia | @lauralouise90 | #SearchLondon@lauralouise90 | #brightonseo @lauralouise90#themarketingmeetup @lauralouise90

8. BRAUMGroup 8@lauralouise90 | #brightonseo
why should you care
about pr?
@lauralouise90#themarketingmeetup @lauralouise90

9. BRAUMGroup 9@lauralouise90 | #brightonseo @lauralouise90#themarketingmeetup @lauralouise90
£14.9 billion
value of the pr & comms indusry in the uk

10. BRAUMGroup 10@lauralouise90 | #brightonseo #themarketingmeetup @lauralouise90
28%
of consumers say that word of mouth
is the most important factor in
establishing brand affinity

11. BRAUMGroup 11@lauralouise90 | #brightonseo
online coverage
is measurable
#themarketingmeetup @lauralouise90

12. BRAUMGroup 12@lauralouise90 | #brightonseo
then there’s the
seo benefits
#themarketingmeetup @lauralouise90

13. BRAUMGroup 13@lauralouise90 | #brightonseo #themarketingmeetup @lauralouise90

14. BRAUMGroup 14@lauralouise90 | #brightonseo
partnerships
interviews
listings and
discounts
fois
case
studies
newsjacking
unlinked
brand
mentions
pr and
news
journo
requests
#themarketingmeetup @lauralouise90

15. BRAUMGroup 15@lauralouise90 | #brightonseo
quite a few
different tactics
there right?
#themarketingmeetup @lauralouise90

16. BRAUMGroup 16@lauralouise90 | #brightonseo
and here’s the
killer, you can get
all of these…… for
freeeeee
#themarketingmeetup @lauralouise90

17. unlinked brand mentions
@lauralouise90 | #brightonseo #themarketingmeetup @lauralouise90

18. BRAUMGroup 18
they’re so easy
@lauralouise90 | #brightonseo #themarketingmeetup @lauralouise90

19. BRAUMGroup 19
all you need is alerts
@lauralouise90 | #brightonseo #themarketingmeetup @lauralouise90

20. BRAUMGroup 20@lauralouise90 | #brightonseo #themarketingmeetup @lauralouise90
there’ll be times your brand has been
spoken about but not linked to.

21. BRAUMGroup 21@lauralouise90 | #brightonseo
probably best to only
pick on positve
coverage
#themarketingmeetup @lauralouise90

22. BRAUMGroup 22@lauralouise90 | #brightonseo
find the journalist’s
details and get in
touch
#themarketingmeetup @lauralouise90

23. BRAUMGroup 23@lauralouise90 | #brightonseo
some websites do have
no-linking policies
#annoying
#themarketingmeetup @lauralouise90

24. BRAUMGroup 24@lauralouise90 | #brightonseo
60%
success rate on average
#themarketingmeetup @lauralouise90

25. journo requests
#themarketingmeetup @lauralouise90

26. BRAUMGroup 26
timing is everything
@lauralouise90 | #brightonseo #themarketingmeetup @lauralouise90

27. BRAUMGroup 27
so get some
automation in to help
@lauralouise90 | #brightonseo #themarketingmeetup @lauralouise90

28. BRAUMGroup 28@lauralouise90 | #brightonseo #themarketingmeetup @lauralouise90

29. BRAUMGroup 29
but my all time
favourite is tweetdeck
@lauralouise90 | #brightonseo #themarketingmeetup @lauralouise90

30. BRAUMGroup 30@lauralouise90 | #brightonseo #themarketingmeetup @lauralouise90

31. BRAUMGroup 31
#journorequest
#prrequest
#bloggerrequest
there are accounts you can
follow which rt the best requests
too
@lauralouise90 | #brightonseo #themarketingmeetup @lauralouise90

32. BRAUMGroup 32
does it work?
@lauralouise90 | #brightonseo #themarketingmeetup @lauralouise90

33. BRAUMGroup 33@lauralouise90 | #brightonseo #themarketingmeetup @lauralouise90
found on twitter
sent journalist a
box to review
link > sales

34. @ricemedia | @lauralouise90 | #SearchLondon
newsjacking
@lauralouise90 | #brightonseo #themarketingmeetup @lauralouise90

35. BRAUMGroup 35
use your brain
@lauralouise90 | #brightonseo #themarketingmeetup @lauralouise90

36. BRAUMGroup 36@lauralouise90 | #brightonseo
…. it can go really badly
#themarketingmeetup @lauralouise90

37. BRAUMGroup 37@lauralouise90 | #brightonseo
play it safe and stick
to positive events
only
#themarketingmeetup @lauralouise90

38. BRAUMGroup 38@lauralouise90 | #brightonseo
quotes or products
are the easiest way
to newsjack
#themarketingmeetup @lauralouise90

39. BRAUMGroup 39@lauralouise90 | #brightonseo #themarketingmeetup @lauralouise90

40. case studies
@lauralouise90 | #brightonseo #themarketingmeetup @lauralouise90

41. BRAUMGroup 41@lauralouise90 | #brightonseo
everyone loves
getting their ego
stroked….
#themarketingmeetup @lauralouise90

42. BRAUMGroup 42@lauralouise90 | #brightonseo
and a good case
study can lead to
conversions
#themarketingmeetup @lauralouise90

43. BRAUMGroup 43@lauralouise90 | #brightonseo
uni case studies
are the easiest
and the unis love
them because
they encourage
attendance
#themarketingmeetup @lauralouise90

44. BRAUMGroup 44@lauralouise90 | #brightonseo
plus you get to brag on
linkedin…
that’s what it’s for right?
#themarketingmeetup @lauralouise90

45. foi requests
@lauralouise90 | #brightonseo #themarketingmeetup @lauralouise90

46. BRAUMGroup 46@lauralouise90 | #brightonseo
great tactic,
but the long game
#themarketingmeetup @lauralouise90

47. BRAUMGroup 47@lauralouise90 | #brightonseo
they’re ideal for
statistical releases and
hitting local press
#themarketingmeetup @lauralouise90

48. BRAUMGroup 48@lauralouise90 | #brightonseo
you can request info from:
police
schools
uni & colleges
health trusts doctors
hospitals
government
departments
museums
local councils
#themarketingmeetup @lauralouise90

49. BRAUMGroup 49@lauralouise90 | #brightonseo
but it’s likely to take
20 working days for
your responses
#themarketingmeetup @lauralouise90

50. BRAUMGroup 50@lauralouise90 | #brightonseo
if time is of the
essence
#themarketingmeetup @lauralouise90

51. BRAUMGroup 51@lauralouise90 | #brightonseo #themarketingmeetup @lauralouise90
there’s tons of free data sources
● google trends
● datahub.org
● data.worldbank.org
● landregistry.data.gov.uk
● archive.org
● hctrendsapp.deloitte.com
● ons.gov.uk
● similarweb

52. pr and news
@lauralouise90 | #brightonseo #themarketingmeetup @lauralouise90

53. BRAUMGroup 53@lauralouise90 | #brightonseo
it’s the most
common way
#themarketingmeetup @lauralouise90

54. BRAUMGroup 54@lauralouise90 | #brightonseo
but you need a good
spin and story
#themarketingmeetup @lauralouise90

55. BRAUMGroup 55@lauralouise90 | #brightonseo #themarketingmeetup @lauralouise90

56. BRAUMGroup 56@lauralouise90 | #brightonseo #themarketingmeetup @lauralouise90
why not consider:
acquisitions
birthdays
company
milestones
using your
data
award wins
unusual
products
anecdotes
world days
charity

57. BRAUMGroup 57@lauralouise90 | #brightonseo
twitter can help you
find what journalists
are after too
#themarketingmeetup @lauralouise90

58. BRAUMGroup 58@lauralouise90 | #brightonseo #themarketingmeetup @lauralouise90
details are in their bios...

59. BRAUMGroup 59@lauralouise90 | #brightonseo
it’s a really easy win
#themarketingmeetup @lauralouise90

60. listings and discounts
@lauralouise90 | #brightonseo #themarketingmeetup @lauralouise90

61. BRAUMGroup 61@lauralouise90 | #brightonseo
psa:
this tactic is manual
and time consuming
#themarketingmeetup @lauralouise90

62. BRAUMGroup 62@lauralouise90 | #brightonseo
accommodation is
an easy win on uni
and venue sites
#themarketingmeetup @lauralouise90

63. BRAUMGroup 63@lauralouise90 | #brightonseo
as are events on gov
and local council
sites
#themarketingmeetup @lauralouise90

64. BRAUMGroup 64@lauralouise90 | #brightonseo
most gov sites
allow you to
submit events…
pick the
nearest council
#themarketingmeetup @lauralouise90

65. BRAUMGroup 65@lauralouise90 | #brightonseo
or what about
discounts you can
offer for members of
groups?
#themarketingmeetup @lauralouise90

66. BRAUMGroup 66@lauralouise90 | #brightonseo
do you offer student,
nhs, military
discounts?
there’s sites for that
#themarketingmeetup @lauralouise90

67. BRAUMGroup 67@lauralouise90 | #brightonseo #themarketingmeetup @lauralouise90

68. @ricemedia | @lauralouise90 | #SearchLondon
interviews & opinions
@lauralouise90 | #brightonseo #themarketingmeetup @lauralouise90

69. BRAUMGroup 69@lauralouise90 | #brightonseo
find your hook
#themarketingmeetup @lauralouise90

70. BRAUMGroup 70@lauralouise90 | #brightonseo
once you get in
one publication,
the others will
follow
#themarketingmeetup @lauralouise90

71. BRAUMGroup 71
the hook for this?
female, divorced, single
mother owner
#themarketingmeetup @lauralouise90

72. BRAUMGroup 72
the daily
mail love
these kind
of angles
#themarketingmeetup @lauralouise90

73. BRAUMGroup 73
over 6,000 visits from
that article, plus over
700 memberships
#themarketingmeetup @lauralouise90

74. tl:dr
@lauralouise90 | #brightonseo #themarketingmeetup @lauralouise90

75. BRAUMGroup 75@lauralouise90 | #brightonseo
you don’t need to
spend a penny to
get pr coverage…..
#themarketingmeetup @lauralouise90

76. BRAUMGroup 76@lauralouise90 | #brightonseo
partnerships
interviews
listings and
discounts
fois
case
studies
newsjacking
unlinked
brand
mentions
pr and
news
journo
requests
#themarketingmeetup @lauralouise90

77. cheers
laura hogan
@lauralouise90
www.jellybeanagency.co.uk