The final in the Hart Recruitment and Training and Sweet Digital Masterclass series; learn about brand awareness and the importance of your brand presence.
11. You can list your products
and services with links!
12. It’s FREE
For now anyway…...
Go and sign up
https://www.google.com/intl/en_gb/business/
13. There’s plenty of other
listing sites too
● Yell
● Yelp
● Local newspapers
● My Local Services
● 192
● Thomson Local
● Bing Places
● Apple Maps
You can own and control
these listings
16. Whilst we can’t control
reviews, it is important to
respond to any negative
ones.
17. A few tips...
● Be Honest
● Stay Positive.
● Provide Context, without
finger pointing
● Take accountability and offer
a resolution
● Remain professional.
31. Send it to your local press
● Research which journalists are writing
about business in your area.
● Most journalists include their email in
their Twitter bio, or it can be found on the
publication website. If not, try hunter.
● Create and email them your story!
● Don’t use attachments in the email, it’s
better to include a Drive / Dropbox link
41. ● Google Trends
● Data Hub
● Land Registry
● Archive.org
● Social Media
● Office Of National Statistics
● Spotify
● Similarweb
● Freedom Of Information
Requests
There are so many free data sources
42. Pinterest data was used to look
at number of pins, inclusions of
boards of a certain theme.
A top 20 list was then created
from this.
Beautifully visual piece (which
journalists love)
43. History data on each spa/hotel
will give the insight into their
spooky history!
Collate this and then list in order
of the spookiest.
It’s a great themed piece for this
time of year and your brand gets
the recognition for generating
the data.