Be A Vulture With Your Competitors - SearchLeeds 2019
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There's nothing wrong with using your competitors as part of your digital marketing strategy; I guarantee they're watching you too!
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Be A Vulture With Your Competitors - SearchLeeds 2019
- 1. there’s nothing wrong with being a vulture using your competitors for wins laura hogan @lauralouise90
- 2. BRAUMGroup 2#SearchLeeds @lauralouise90 competition is everywhere
- 4. BRAUMGroup 4#SearchLeeds @lauralouise90 competitor analysis is vastly underused
- 6. BRAUMGroup 6@lauralouise90 | #brightonseo first of all we need to go back to basics #SearchLeeds @lauralouise90
- 7. BRAUMGroup 7@lauralouise90 | #brightonseo ranking anyone in the top 10/20 audience those targeting the same buyers #SearchLeeds @lauralouise90
- 8. BRAUMGroup 8@lauralouise90 | #brightonseo get alerts set up too #SearchLeeds @lauralouise90
- 9. BRAUMGroup 9@lauralouise90 | #brightonseo monitor the serps #SearchLeeds @lauralouise90
- 10. BRAUMGroup 10#SearchLeeds @lauralouise90 broken link building
- 11. BRAUMGroup 11#SearchLeeds @lauralouise90 this works really well with products and guides
- 14. BRAUMGroup 14@lauralouise90 | #brightonseo use screaming frog to find 404s and their links #SearchLeeds @lauralouise90
- 15. BRAUMGroup 15@lauralouise90 | #brightonseo include / exclude will break the data down more #SearchLeeds @lauralouise90
- 16. BRAUMGroup 16@lauralouise90 | #brightonseo #SearchLeeds @lauralouise90 deepcrawl pulls it all into one place
- 17. BRAUMGroup 17@lauralouise90 | #brightonseo #SearchLeeds @lauralouise90
- 18. BRAUMGroup 18#SearchLeeds @lauralouise90 if a competitor has closed, there’s a pool of links
- 19. BRAUMGroup 19#SearchLeeds @lauralouise90 50% success rate
- 20. BRAUMGroup 20#SearchLeeds @lauralouise90 building your media list
- 21. BRAUMGroup 21@lauralouise90 | #brightonseo download a competitor’s graphic that did well and drag and drop it into google images #SearchLeeds @lauralouise90
- 22. BRAUMGroup 22@lauralouise90 | #brightonseo #SearchLeeds @lauralouise90
- 23. BRAUMGroup 23@lauralouise90 | #brightonseo #SearchLeeds @lauralouise90 if you don’t have alerts setup do a simple brand search in news
- 24. BRAUMGroup 24@lauralouise90 | #brightonseo #SearchLeeds @lauralouise90
- 25. BRAUMGroup 25@lauralouise90 | #brightonseo get those author details #SearchLeeds @lauralouise90
- 26. BRAUMGroup 26@lauralouise90 | #brightonseo #SearchLeeds @lauralouise90 consider your outreach style thread link
- 27. BRAUMGroup 27@lauralouise90 | #brightonseo backlink analysis #SearchLeeds @lauralouise90
- 28. BRAUMGroup 28@lauralouise90 | #brightonseo let’s not forget the basics #SearchLeeds @lauralouise90
- 29. BRAUMGroup 29@lauralouise90 | #brightonseo my favourite for this is semrush gap analysis #SearchLeeds @lauralouise90
- 30. BRAUMGroup 30@lauralouise90 | #brightonseo #SearchLeeds @lauralouise90
- 31. BRAUMGroup 31@lauralouise90 | #brightonseo #SearchLeeds @lauralouise90
- 32. BRAUMGroup 32@lauralouise90 | #brightonseo #SearchLeeds @lauralouise90
- 33. BRAUMGroup 33@lauralouise90 | #brightonseo i like to filter links based on how i can approach them #SearchLeeds @lauralouise90
- 34. BRAUMGroup 34@lauralouise90 | #brightonseo #SearchLeeds @lauralouise90 majestic’s new index is perfect for frequent analysis
- 35. BRAUMGroup 35@lauralouise90 | #brightonseo #SearchLeeds @lauralouise90 how about some sneaky bidding?
- 36. BRAUMGroup 36@lauralouise90 | #brightonseo althleisure > gyms resale > online stores construction > builder merchants #SearchLeeds @lauralouise90
- 37. BRAUMGroup 37@lauralouise90 | #brightonseo #SearchLeeds @lauralouise90 8:1 roi low spend low quality score
- 38. BRAUMGroup 38@lauralouise90 | #brightonseo #SearchLeeds @lauralouise90 check out their social ads
- 39. BRAUMGroup 39@lauralouise90 | #brightonseo #SearchLeeds @lauralouise90 ads library
- 40. BRAUMGroup 40@lauralouise90 | #brightonseo #SearchLeeds @lauralouise90 target their followers with your ads too
- 41. BRAUMGroup 41@lauralouise90 | #brightonseo #SearchLeeds @lauralouise90 let’s recap
- 42. BRAUMGroup 42@lauralouise90 | #brightonseo #SearchLeeds @lauralouise90 ● crack on with their broken links ● build your media list with their contacts ● bon’t underestimate a classic backlink analysis ● bid on their audience via social ● complimentary brands offer ppc opportunities
- 43. BRAUMGroup 43@lauralouise90 | #brightonseo #SearchLeeds @lauralouise90 keep analysing