Five Steps for Supercharging Your Economic Development Marketing in 2019
Social Selling The Lenovo Way
1. Sriram Gopalaswamy
Marketing Head- Commercial Segment
Lenovo
Session 3 - Social Selling The Lenovo Way
#inTC17
Social Selling 101 Workshop:
Your Sales Strategy for the Digital Age
2. ITDM Social ecosystem as per Lenovo
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P
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Frequent (Daily) Infrequent (Weekly)
The
Shift…….
3. The Business Club – Hypersharp Targeting
Indian professionals use LinkedIn for
1. Jobs
2. Professional News from their connections
3. Relevant industry news, thought leaders
150K Stakeholders
5. Sample this…..
2 Companies found online were in the same building as us
1 City where our existing database was highly insufficient, but nobody
noticed it
# #of Ppl from a company present on LinkedIn gave us a new metric