EMBAC and LinkedIn partnered to survey alumni on LinkedIn and understand the true impact of an MBA and EMBA degree.

1. Measuring Return on
Education (ROE)
​Jeff Weiner
​Chief Executive Officer
​Michael Desiderio
​Executive Director
​EMBAC
​Ira Amilhussin
​Sr. Marketing Manager, Higher Education
LinkedIn
#EDUCONNECT17

2. #EDUCONNECT17
+

3. #EDUCONNECT17
Measuring Return on Education for an EMBA / MBA
EMBA
• 1,017 graduates
• 79% Male / 21% Female
• Do graduates see career impact?
• How does salary increase after
graduation?
• What factors are most important when
deciding to get degree
• Do graduates recommend an
EMBA/MBA?
• How engaged are graduates on
LinkedIn?
MBA
• 1,887 graduates
• 76% Male / 24% Female
Full-Time 54%
Part-Time 32%
Professional 10%
Online 9%

4. #EDUCONNECT17
Global Breakdown
NAMER
27%
30%
LATAM
28%
20%
EMEA
24%
31%
APAC
20%
19%
EMBA
MBA

5. #EDUCONNECT17
Key Findings
• Majority of MBAs believe degree had a positive
impact on their career.
• Graduates saw substantial salary increases
over time.
• Earning potential not the main factor in deciding
to attend program.
• NPS is okay for EMBA, but there’s an opportunity.
• EMBA and MBA graduates are very active on
LinkedIn

6. #EDUCONNECT17
Business degrees make a significant impact on
career progression
​RESULTED IN PROMOTION, INCREASED SALARY, CAREER CHANGE,
STARTING OWN BUSINESS, ETC.
72%
Say degree had a significant
impact on career progression
74%
Say degree had a significant
impact on career progression
EMBA MBA

7. #EDUCONNECT17
Respondents reported a substantial salary increase
after graduation
​INDEX= EMBA PRE-PROGRAM SALARY 0-5 YEARS OUT
0
50
100
150
200
250
11-15 yrs0-5 yrs 6-10 yrs
93%
204
162
28%
128 114%
0
50
100
150
200
250
75
155
123
6-10 yrs
36%
11-15 yrs0-5 yrs
125%
143%
EMBA MBA
Increase in salary
Pre-program salary
Percentage increase
from pre-salary

8. #EDUCONNECT17
Other factors more important than salary
​TOP DECISION FACTORS ALIGN WITH DELIVERY
Rank the following factors from 1-7 in terms of their importance to you when deciding to do an EMBA / MBA? (top 2 box)
1. Business knowledge and skills – 79%
2. Leadership capabilities– 66%
3. Opportunities to do fulfilling work – 54%
4. Ability to change your career trajectory – 53%
5. Enhancing your earning potential – 50%
6. Enhancing your ability to gain promotions – 42%
7. Improving your professional network – 41%
1. Business knowledge and skills – 73%
2. Leadership capabilities– 57%
3. Opportunities to do fulfilling work – 47%
4. Ability to change your career trajectory – 46%
5. Enhancing your earning potential – 42%
6. Improving your professional network – 40%
7. Enhancing your ability to gain promotions – 36%
EMBA: Top Decision Factors EMBA: How Well Program Delivered

9. #EDUCONNECT17
MBA students much more interested in career, salary
​OPPORTUNITY TO IMPROVE ABILITY TO CHANGE CAREER TRAJECTORY
Rank the following factors from 1-7 in terms of their importance to you when deciding to do an EMBA / MBA? (top 2 box)
Rate from 1-7 how well your program delivered on each of the following factors (top 2 box)
1. Business knowledge and skills – 76%
2. Ability to change your career trajectory – 62%
3. Enhancing your earning potential – 62%
4. Opportunities to do fulfilling work – 58%
5. Leadership capabilities – 55%
6. Enhancing your ability to gain promotions – 47%
7. Improving your professional network – 34%
1. Business knowledge and skills – 64%
2. Ability to change your career trajectory – 49%
3. Enhancing your earning potential – 49%
4. Opportunities to do fulfilling work – 48%
5. Leadership capabilities – 47%
6. Enhancing your ability to gain promotions – 38%
7. Improving your professional network – 33%
MBA: Top Decision Factors MBA: How Well Program Delivered

10. #EDUCONNECT17
Globally, NPS presents an opportunity
2016 +38 +27EMBA MBA
Promoters 43%
Passive 41%
Detractors 16%
Promoters 51%
Passive 36%
Detractors 13%

11. #EDUCONNECT17
EMBA NPS is bouncing back for recent graduates
​NPS SCORE BY GRADUATION YEAR
0
10
20
30
40
50
60
70
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017*
Low Sample: <50
*
** * * *
On a scale of 1-10, how likely are you to recommend an EMBA program to a friend or colleague who is interested in pursuing an EMBA?

12. #EDUCONNECT17
MBA NPS is also making a comeback after a downturn
during the financial crisis
​NPS SCORE BY GRADUATION YEAR
0
10
20
30
40
50
60
70
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
On a scale of 1-10, how likely are you to recommend an MBA program to a friend or colleague who is interested in pursuing an MBA?

13. #EDUCONNECT17
MBA and EMBA grads are very active on LinkedIn
91%
Of EMBA graduates have
visited LinkedIn weekly
in the past 4 weeks
84%
Of MBA graduates have
visited LinkedIn weekly
in the past 4 weeks
• 93% have what is considered a “quality profile”
• Over 55% have 500+ connections

14. Marketing Implications
#EDUCONNECT17

15. #EDUCONNECT17
Marketer Implications
• Business knowledge and skills
for both EMBA and MBA
• Leadership and fulfillment for
EMBA
• Career trajectory and salary for
MBA
Tailor your messaging
to top decision factors
Take advantage of
rising NPS scores
Use LinkedIn to
engage active alumni
• Enable alumni to be your best
advocates
• Now is the time to capture your
best alumni testimonials and
stories
• Encourage alumni to share
university content with their
networks
• Build your alumni community,
with Groups, targeted content,
and program news