SlideShare a Scribd company logo

LinkedIn Content Marketing Score: Industry and Audience Trends [INFOGRAPHIC]

•
•
LinkedIn
LinkedIn

The LinkedIn Content Marketing Score quantifies and benchmarks the influence companies have on LinkedIn through their content marketing. Check out this infographic for a visual representation of the top industry leaders and audience trends. To learn more about The Content Marketing Score, visit our site: http://business.linkedin.com/marketing-solutions/c/14/3/content-marketing-score.html?src=s-ss

Marketing
1 of 1
Download to read offline
Content Marketing ScoreContent Marketing Score Research: Top 10 Industries in February 2014 Average Content Marketing Score for top 10 companies in each industry Top 10 Best-in-Class Companies Based on global Content Marketing Score for February 2014 Media High-Tech Financial Services Educational Professional Services Manufacturing Consumer Transportation Recreational Medical Top Companies by Industry High-Tech Financial Services Professional Services Based on global Content Marketing Score for February 2014 Top 10 Movers Based on change in Content Marketing Score from January 2014 to February 2014 Top Companies Targeting the High-Tech Audience Manufacturing Consumer Transportation Media Intuit IBM Salesforce Oracle Citi Radium One, Inc. PWC Blackrock Ernst & Young Bloomberg LP Accenture Deloitte Unilever Forbes Magazine Harvard Business Review Mashable The Denver Post Inc. Magazine 1. Jetblue Airways 2. Etihad Airways 3. KLM 4. Emirates 5. DHL L’Oréal Starbucks Proctor & Gamble Nike McKinsey & Company Robert Half BP GE ABB Airbus Chevron Top Ten Movers Content Marketing Score Ranking Microsoft Citi Wells Fargo PWC Ernst & Young Blackrock Oracle Hewlett- Packard IBM Salesforce Cisco SAP Top Companies Targeting the Financial Services Audience PIMCO Goldman Sachs Bloomberg L.P. Bank of America HSBC Microsoft Salesforce Forbes Magazine Radium One, Inc. Mashable Northwestern University # 1 # 2 # 3 # 4 # 5 # 6 # 7 # 9 # 10 Microsoft Industry & Audience Trends A score that quantifies and benchmarks the influence companies have on LinkedIn through their content marketing High-Tech Audience: Members who work in Tech & Telecom industries Financial Services Audience: Members who work in Financial Services and Insurance industries Content Marketing Score based on LinkedIn global active members in February 2014 Intuit IBM Harvard Business Review # 8 Radium One, Inc. HRU Technical Resources IntuitConanBlackrockAtosBuyVIPChasePenguinCiti Intuit Dell Google Oracle

Recommended

Infusing content marketing into your social strategies
Infusing content marketing into your social strategiesInfusing content marketing into your social strategies
Infusing content marketing into your social strategiesLinkedIn
 
LinkedIn TechConnect 13: The Social Bridge to the IT Committee
LinkedIn TechConnect 13: The Social Bridge to the IT CommitteeLinkedIn TechConnect 13: The Social Bridge to the IT Committee
LinkedIn TechConnect 13: The Social Bridge to the IT CommitteeLinkedIn
 
New Content Marketing Research and Resources [Webinar]
New Content Marketing Research and Resources [Webinar]New Content Marketing Research and Resources [Webinar]
New Content Marketing Research and Resources [Webinar]LinkedIn
 
The Expertise You Don't Know You Have
The Expertise You Don't Know You HaveThe Expertise You Don't Know You Have
The Expertise You Don't Know You HaveLinkedIn
 
LinkedIn TechConnect 13: LinkedIn Content Ecosystem
LinkedIn TechConnect 13: LinkedIn Content EcosystemLinkedIn TechConnect 13: LinkedIn Content Ecosystem
LinkedIn TechConnect 13: LinkedIn Content EcosystemLinkedIn
 
Content Isn't King, Conversation Is King
Content Isn't King, Conversation Is KingContent Isn't King, Conversation Is King
Content Isn't King, Conversation Is KingLinkedIn
 
LinkedIn TechConnect 13: Level Up Your Content Marketing
LinkedIn TechConnect 13: Level Up Your Content MarketingLinkedIn TechConnect 13: Level Up Your Content Marketing
LinkedIn TechConnect 13: Level Up Your Content MarketingLinkedIn
 
Alteryx Case Study: Generating quality leads at a lower cost with LinkedIn Sp...
Alteryx Case Study: Generating quality leads at a lower cost with LinkedIn Sp...Alteryx Case Study: Generating quality leads at a lower cost with LinkedIn Sp...
Alteryx Case Study: Generating quality leads at a lower cost with LinkedIn Sp...LinkedIn
 

Recommended

Infusing content marketing into your social strategies
Infusing content marketing into your social strategiesInfusing content marketing into your social strategies
Infusing content marketing into your social strategiesLinkedIn
 
LinkedIn TechConnect 13: The Social Bridge to the IT Committee
LinkedIn TechConnect 13: The Social Bridge to the IT CommitteeLinkedIn TechConnect 13: The Social Bridge to the IT Committee
LinkedIn TechConnect 13: The Social Bridge to the IT CommitteeLinkedIn
 
New Content Marketing Research and Resources [Webinar]
New Content Marketing Research and Resources [Webinar]New Content Marketing Research and Resources [Webinar]
New Content Marketing Research and Resources [Webinar]LinkedIn
 
The Expertise You Don't Know You Have
The Expertise You Don't Know You HaveThe Expertise You Don't Know You Have
The Expertise You Don't Know You HaveLinkedIn
 
LinkedIn TechConnect 13: LinkedIn Content Ecosystem
LinkedIn TechConnect 13: LinkedIn Content EcosystemLinkedIn TechConnect 13: LinkedIn Content Ecosystem
LinkedIn TechConnect 13: LinkedIn Content EcosystemLinkedIn
 
Content Isn't King, Conversation Is King
Content Isn't King, Conversation Is KingContent Isn't King, Conversation Is King
Content Isn't King, Conversation Is KingLinkedIn
 
LinkedIn TechConnect 13: Level Up Your Content Marketing
LinkedIn TechConnect 13: Level Up Your Content MarketingLinkedIn TechConnect 13: Level Up Your Content Marketing
LinkedIn TechConnect 13: Level Up Your Content MarketingLinkedIn
 
Alteryx Case Study: Generating quality leads at a lower cost with LinkedIn Sp...
Alteryx Case Study: Generating quality leads at a lower cost with LinkedIn Sp...Alteryx Case Study: Generating quality leads at a lower cost with LinkedIn Sp...
Alteryx Case Study: Generating quality leads at a lower cost with LinkedIn Sp...LinkedIn
 
How to Engage SMBs with Content on Social Media – Webinar
How to Engage SMBs with Content on Social Media – WebinarHow to Engage SMBs with Content on Social Media – Webinar
How to Engage SMBs with Content on Social Media – WebinarLinkedIn
 
LinkedIn TechConnect 13: Tweets
LinkedIn TechConnect 13: TweetsLinkedIn TechConnect 13: Tweets
LinkedIn TechConnect 13: TweetsLinkedIn
 
How LinkedIn is Adapting its Platform
How LinkedIn is Adapting its PlatformHow LinkedIn is Adapting its Platform
How LinkedIn is Adapting its PlatformLinkedIn
 
Reinventing Educational Content
Reinventing Educational ContentReinventing Educational Content
Reinventing Educational ContentLinkedIn
 
Education Content Marketing - Brittany Curtis
Education Content Marketing - Brittany CurtisEducation Content Marketing - Brittany Curtis
Education Content Marketing - Brittany CurtisLinkedIn
 
Nurturing Funnelmentals - Bryan Burdick
Nurturing Funnelmentals - Bryan BurdickNurturing Funnelmentals - Bryan Burdick
Nurturing Funnelmentals - Bryan BurdickLinkedIn
 
It's Not All About You
It's Not All About YouIt's Not All About You
It's Not All About YouLinkedIn
 
Building Brand - Margaret Douglas
Building Brand - Margaret DouglasBuilding Brand - Margaret Douglas
Building Brand - Margaret DouglasLinkedIn
 
Authentic Storytelling: Getting Out of Our Own Way
Authentic Storytelling: Getting Out of Our Own WayAuthentic Storytelling: Getting Out of Our Own Way
Authentic Storytelling: Getting Out of Our Own WayLinkedIn
 
Better LinkedIn Campaign Planning - Return to Growth 2021
Better LinkedIn Campaign Planning - Return to Growth 2021Better LinkedIn Campaign Planning - Return to Growth 2021
Better LinkedIn Campaign Planning - Return to Growth 2021LinkedIn
 
5 New Customer Engagement Strategies to Activate on LinkedIn
5 New Customer Engagement Strategies to Activate on LinkedIn5 New Customer Engagement Strategies to Activate on LinkedIn
5 New Customer Engagement Strategies to Activate on LinkedInLinkedIn
 
Get Started With Audiences on LinkedIn
Get Started With Audiences on LinkedInGet Started With Audiences on LinkedIn
Get Started With Audiences on LinkedInLinkedIn
 
COVID Marketing Impact & How Marketers Are Responding
COVID Marketing Impact & How Marketers Are RespondingCOVID Marketing Impact & How Marketers Are Responding
COVID Marketing Impact & How Marketers Are RespondingLinkedIn
 
Sample These LinkedIn Content Marketing Stats
Sample These LinkedIn Content Marketing StatsSample These LinkedIn Content Marketing Stats
Sample These LinkedIn Content Marketing StatsLinkedIn
 
How to Achieve Maximum Sales Efficiency (Infographic)
How to Achieve Maximum Sales Efficiency (Infographic)How to Achieve Maximum Sales Efficiency (Infographic)
How to Achieve Maximum Sales Efficiency (Infographic)LinkedIn
 
Get Closer to the Buying Committee
Get Closer to the Buying CommitteeGet Closer to the Buying Committee
Get Closer to the Buying CommitteeLinkedIn
 
A Brief History of LinkedIn Sales Navigator
A Brief History of LinkedIn Sales NavigatorA Brief History of LinkedIn Sales Navigator
A Brief History of LinkedIn Sales NavigatorLinkedIn
 
A Brief History of LinkedIn Sales Navigator
A Brief History of LinkedIn Sales Navigator A Brief History of LinkedIn Sales Navigator
A Brief History of LinkedIn Sales Navigator LinkedIn
 
A Brief History of Advertising on LinkedIn
A Brief History of Advertising on LinkedInA Brief History of Advertising on LinkedIn
A Brief History of Advertising on LinkedInLinkedIn
 
LinkedIn Pages: New Features to Drive Organic Growth on LinkedIn
LinkedIn Pages: New Features to Drive Organic Growth on LinkedInLinkedIn Pages: New Features to Drive Organic Growth on LinkedIn
LinkedIn Pages: New Features to Drive Organic Growth on LinkedInLinkedIn
 
How to Spark Meaningful Conversations and Measure Success
How to Spark Meaningful Conversations and Measure SuccessHow to Spark Meaningful Conversations and Measure Success
How to Spark Meaningful Conversations and Measure SuccessLinkedIn
 
Mastering LinkedIn’s Targeting Capabilities
Mastering LinkedIn’s Targeting CapabilitiesMastering LinkedIn’s Targeting Capabilities
Mastering LinkedIn’s Targeting CapabilitiesLinkedIn
 

More Related Content

Viewers also liked

How to Engage SMBs with Content on Social Media – Webinar
How to Engage SMBs with Content on Social Media – WebinarHow to Engage SMBs with Content on Social Media – Webinar
How to Engage SMBs with Content on Social Media – WebinarLinkedIn
 
LinkedIn TechConnect 13: Tweets
LinkedIn TechConnect 13: TweetsLinkedIn TechConnect 13: Tweets
LinkedIn TechConnect 13: TweetsLinkedIn
 
How LinkedIn is Adapting its Platform
How LinkedIn is Adapting its PlatformHow LinkedIn is Adapting its Platform
How LinkedIn is Adapting its PlatformLinkedIn
 
Reinventing Educational Content
Reinventing Educational ContentReinventing Educational Content
Reinventing Educational ContentLinkedIn
 
Education Content Marketing - Brittany Curtis
Education Content Marketing - Brittany CurtisEducation Content Marketing - Brittany Curtis
Education Content Marketing - Brittany CurtisLinkedIn
 
Nurturing Funnelmentals - Bryan Burdick
Nurturing Funnelmentals - Bryan BurdickNurturing Funnelmentals - Bryan Burdick
Nurturing Funnelmentals - Bryan BurdickLinkedIn
 
It's Not All About You
It's Not All About YouIt's Not All About You
It's Not All About YouLinkedIn
 
Building Brand - Margaret Douglas
Building Brand - Margaret DouglasBuilding Brand - Margaret Douglas
Building Brand - Margaret DouglasLinkedIn
 
Authentic Storytelling: Getting Out of Our Own Way
Authentic Storytelling: Getting Out of Our Own WayAuthentic Storytelling: Getting Out of Our Own Way
Authentic Storytelling: Getting Out of Our Own WayLinkedIn
 

Viewers also liked (9)

How to Engage SMBs with Content on Social Media – Webinar
How to Engage SMBs with Content on Social Media – WebinarHow to Engage SMBs with Content on Social Media – Webinar
How to Engage SMBs with Content on Social Media – Webinar
 
LinkedIn TechConnect 13: Tweets
LinkedIn TechConnect 13: TweetsLinkedIn TechConnect 13: Tweets
LinkedIn TechConnect 13: Tweets
 
How LinkedIn is Adapting its Platform
How LinkedIn is Adapting its PlatformHow LinkedIn is Adapting its Platform
How LinkedIn is Adapting its Platform
 
Reinventing Educational Content
Reinventing Educational ContentReinventing Educational Content
Reinventing Educational Content
 
Education Content Marketing - Brittany Curtis
Education Content Marketing - Brittany CurtisEducation Content Marketing - Brittany Curtis
Education Content Marketing - Brittany Curtis
 
Nurturing Funnelmentals - Bryan Burdick
Nurturing Funnelmentals - Bryan BurdickNurturing Funnelmentals - Bryan Burdick
Nurturing Funnelmentals - Bryan Burdick
 
It's Not All About You
It's Not All About YouIt's Not All About You
It's Not All About You
 
Building Brand - Margaret Douglas
Building Brand - Margaret DouglasBuilding Brand - Margaret Douglas
Building Brand - Margaret Douglas
 
Authentic Storytelling: Getting Out of Our Own Way
Authentic Storytelling: Getting Out of Our Own WayAuthentic Storytelling: Getting Out of Our Own Way
Authentic Storytelling: Getting Out of Our Own Way
 

More from LinkedIn

Better LinkedIn Campaign Planning - Return to Growth 2021
Better LinkedIn Campaign Planning - Return to Growth 2021Better LinkedIn Campaign Planning - Return to Growth 2021
Better LinkedIn Campaign Planning - Return to Growth 2021LinkedIn
 
5 New Customer Engagement Strategies to Activate on LinkedIn
5 New Customer Engagement Strategies to Activate on LinkedIn5 New Customer Engagement Strategies to Activate on LinkedIn
5 New Customer Engagement Strategies to Activate on LinkedInLinkedIn
 
Get Started With Audiences on LinkedIn
Get Started With Audiences on LinkedInGet Started With Audiences on LinkedIn
Get Started With Audiences on LinkedInLinkedIn
 
COVID Marketing Impact & How Marketers Are Responding
COVID Marketing Impact & How Marketers Are RespondingCOVID Marketing Impact & How Marketers Are Responding
COVID Marketing Impact & How Marketers Are RespondingLinkedIn
 
Sample These LinkedIn Content Marketing Stats
Sample These LinkedIn Content Marketing StatsSample These LinkedIn Content Marketing Stats
Sample These LinkedIn Content Marketing StatsLinkedIn
 
How to Achieve Maximum Sales Efficiency (Infographic)
How to Achieve Maximum Sales Efficiency (Infographic)How to Achieve Maximum Sales Efficiency (Infographic)
How to Achieve Maximum Sales Efficiency (Infographic)LinkedIn
 
Get Closer to the Buying Committee
Get Closer to the Buying CommitteeGet Closer to the Buying Committee
Get Closer to the Buying CommitteeLinkedIn
 
A Brief History of LinkedIn Sales Navigator
A Brief History of LinkedIn Sales NavigatorA Brief History of LinkedIn Sales Navigator
A Brief History of LinkedIn Sales NavigatorLinkedIn
 
A Brief History of LinkedIn Sales Navigator
A Brief History of LinkedIn Sales Navigator A Brief History of LinkedIn Sales Navigator
A Brief History of LinkedIn Sales Navigator LinkedIn
 
A Brief History of Advertising on LinkedIn
A Brief History of Advertising on LinkedInA Brief History of Advertising on LinkedIn
A Brief History of Advertising on LinkedInLinkedIn
 
LinkedIn Pages: New Features to Drive Organic Growth on LinkedIn
LinkedIn Pages: New Features to Drive Organic Growth on LinkedInLinkedIn Pages: New Features to Drive Organic Growth on LinkedIn
LinkedIn Pages: New Features to Drive Organic Growth on LinkedInLinkedIn
 
How to Spark Meaningful Conversations and Measure Success
How to Spark Meaningful Conversations and Measure SuccessHow to Spark Meaningful Conversations and Measure Success
How to Spark Meaningful Conversations and Measure SuccessLinkedIn
 
Mastering LinkedIn’s Targeting Capabilities
Mastering LinkedIn’s Targeting CapabilitiesMastering LinkedIn’s Targeting Capabilities
Mastering LinkedIn’s Targeting CapabilitiesLinkedIn
 
Maximize Your Messaging with LinkedIn
Maximize Your Messaging with LinkedInMaximize Your Messaging with LinkedIn
Maximize Your Messaging with LinkedInLinkedIn
 
The Benefits of Objective-Based Advertising for Higher Ed
The Benefits of Objective-Based Advertising for Higher EdThe Benefits of Objective-Based Advertising for Higher Ed
The Benefits of Objective-Based Advertising for Higher EdLinkedIn
 
Aetna & LinkedIn Case Study
Aetna & LinkedIn Case StudyAetna & LinkedIn Case Study
Aetna & LinkedIn Case StudyLinkedIn
 
Mastering Lead Gen Forms for Higher Education
Mastering Lead Gen Forms for Higher EducationMastering Lead Gen Forms for Higher Education
Mastering Lead Gen Forms for Higher EducationLinkedIn
 
Say Hello to Objective-Based Advertising
Say Hello to Objective-Based AdvertisingSay Hello to Objective-Based Advertising
Say Hello to Objective-Based AdvertisingLinkedIn
 
Five Steps for Supercharging Your Economic Development Marketing in 2019
Five Steps for Supercharging Your Economic Development Marketing in 2019 Five Steps for Supercharging Your Economic Development Marketing in 2019
Five Steps for Supercharging Your Economic Development Marketing in 2019 LinkedIn
 
Five Steps for Supercharging Your Economic Development Marketing in 2019
Five Steps for Supercharging Your Economic Development Marketing in 2019Five Steps for Supercharging Your Economic Development Marketing in 2019
Five Steps for Supercharging Your Economic Development Marketing in 2019LinkedIn
 

More from LinkedIn (20)

Better LinkedIn Campaign Planning - Return to Growth 2021
Better LinkedIn Campaign Planning - Return to Growth 2021Better LinkedIn Campaign Planning - Return to Growth 2021
Better LinkedIn Campaign Planning - Return to Growth 2021
 
5 New Customer Engagement Strategies to Activate on LinkedIn
5 New Customer Engagement Strategies to Activate on LinkedIn5 New Customer Engagement Strategies to Activate on LinkedIn
5 New Customer Engagement Strategies to Activate on LinkedIn
 
Get Started With Audiences on LinkedIn
Get Started With Audiences on LinkedInGet Started With Audiences on LinkedIn
Get Started With Audiences on LinkedIn
 
COVID Marketing Impact & How Marketers Are Responding
COVID Marketing Impact & How Marketers Are RespondingCOVID Marketing Impact & How Marketers Are Responding
COVID Marketing Impact & How Marketers Are Responding
 
Sample These LinkedIn Content Marketing Stats
Sample These LinkedIn Content Marketing StatsSample These LinkedIn Content Marketing Stats
Sample These LinkedIn Content Marketing Stats
 
How to Achieve Maximum Sales Efficiency (Infographic)
How to Achieve Maximum Sales Efficiency (Infographic)How to Achieve Maximum Sales Efficiency (Infographic)
How to Achieve Maximum Sales Efficiency (Infographic)
 
Get Closer to the Buying Committee
Get Closer to the Buying CommitteeGet Closer to the Buying Committee
Get Closer to the Buying Committee
 
A Brief History of LinkedIn Sales Navigator
A Brief History of LinkedIn Sales NavigatorA Brief History of LinkedIn Sales Navigator
A Brief History of LinkedIn Sales Navigator
 
A Brief History of LinkedIn Sales Navigator
A Brief History of LinkedIn Sales Navigator A Brief History of LinkedIn Sales Navigator
A Brief History of LinkedIn Sales Navigator
 
A Brief History of Advertising on LinkedIn
A Brief History of Advertising on LinkedInA Brief History of Advertising on LinkedIn
A Brief History of Advertising on LinkedIn
 
LinkedIn Pages: New Features to Drive Organic Growth on LinkedIn
LinkedIn Pages: New Features to Drive Organic Growth on LinkedInLinkedIn Pages: New Features to Drive Organic Growth on LinkedIn
LinkedIn Pages: New Features to Drive Organic Growth on LinkedIn
 
How to Spark Meaningful Conversations and Measure Success
How to Spark Meaningful Conversations and Measure SuccessHow to Spark Meaningful Conversations and Measure Success
How to Spark Meaningful Conversations and Measure Success
 
Mastering LinkedIn’s Targeting Capabilities
Mastering LinkedIn’s Targeting CapabilitiesMastering LinkedIn’s Targeting Capabilities
Mastering LinkedIn’s Targeting Capabilities
 
Maximize Your Messaging with LinkedIn
Maximize Your Messaging with LinkedInMaximize Your Messaging with LinkedIn
Maximize Your Messaging with LinkedIn
 
The Benefits of Objective-Based Advertising for Higher Ed
The Benefits of Objective-Based Advertising for Higher EdThe Benefits of Objective-Based Advertising for Higher Ed
The Benefits of Objective-Based Advertising for Higher Ed
 
Aetna & LinkedIn Case Study
Aetna & LinkedIn Case StudyAetna & LinkedIn Case Study
Aetna & LinkedIn Case Study
 
Mastering Lead Gen Forms for Higher Education
Mastering Lead Gen Forms for Higher EducationMastering Lead Gen Forms for Higher Education
Mastering Lead Gen Forms for Higher Education
 
Say Hello to Objective-Based Advertising
Say Hello to Objective-Based AdvertisingSay Hello to Objective-Based Advertising
Say Hello to Objective-Based Advertising
 
Five Steps for Supercharging Your Economic Development Marketing in 2019
Five Steps for Supercharging Your Economic Development Marketing in 2019 Five Steps for Supercharging Your Economic Development Marketing in 2019
Five Steps for Supercharging Your Economic Development Marketing in 2019
 
Five Steps for Supercharging Your Economic Development Marketing in 2019
Five Steps for Supercharging Your Economic Development Marketing in 2019Five Steps for Supercharging Your Economic Development Marketing in 2019
Five Steps for Supercharging Your Economic Development Marketing in 2019
 

Recently uploaded

Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdfEastern Online-iSURVEY
 
Mastering SEO in the Evolving AI-driven World
Mastering SEO in the Evolving AI-driven WorldMastering SEO in the Evolving AI-driven World
Mastering SEO in the Evolving AI-driven WorldScalenut
 
marketing strategy of tanishq word PPROJECT.pdf
marketing strategy of tanishq word PPROJECT.pdfmarketing strategy of tanishq word PPROJECT.pdf
marketing strategy of tanishq word PPROJECT.pdfarsathsahil
 
Common Culture: Paul Willis Symbolic Creativity
Common Culture: Paul Willis Symbolic CreativityCommon Culture: Paul Willis Symbolic Creativity
Common Culture: Paul Willis Symbolic CreativityMonishka Adhikari
 
What are the 4 characteristics of CTAs that convert?
What are the 4 characteristics of CTAs that convert?What are the 4 characteristics of CTAs that convert?
What are the 4 characteristics of CTAs that convert?Juan Pineda
 
Fueling A_B experiments with behavioral insights (1).pdf
Fueling A_B experiments with behavioral insights (1).pdfFueling A_B experiments with behavioral insights (1).pdf
Fueling A_B experiments with behavioral insights (1).pdfVWO
 
The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024
The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024
The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024CIO Business World
 
The power of SEO-driven market intelligence
The power of SEO-driven market intelligenceThe power of SEO-driven market intelligence
The power of SEO-driven market intelligenceHinde Lamrani
 
Jai Institute for Parenting Program Guide
Jai Institute for Parenting Program GuideJai Institute for Parenting Program Guide
Jai Institute for Parenting Program Guidekiva6
 
Talent Management for mba 3rd sem useful
Talent Management for mba 3rd sem usefulTalent Management for mba 3rd sem useful
Talent Management for mba 3rd sem usefulAtifaArbar
 
ASO Process: What is App Store Optimization
ASO Process: What is App Store OptimizationASO Process: What is App Store Optimization
ASO Process: What is App Store OptimizationAli Raza
 
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdfDIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdfmayanksharma0441
 
2024 SEO Trends for Business Success (WSA)
2024 SEO Trends for Business Success (WSA)2024 SEO Trends for Business Success (WSA)
2024 SEO Trends for Business Success (WSA)Jomer Gregorio
 
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...Hugues Rey
 
Exploring The World Of Adult Ad Networks.pdf
Exploring The World Of Adult Ad Networks.pdfExploring The World Of Adult Ad Networks.pdf
Exploring The World Of Adult Ad Networks.pdfadult marketing
 
定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一
定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一
定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一s SS
 
Word Count for Writers: Examples of Word Counts for Sample Genres
Word Count for Writers: Examples of Word Counts for Sample GenresWord Count for Writers: Examples of Word Counts for Sample Genres
Word Count for Writers: Examples of Word Counts for Sample GenresLisa M. Masiello
 
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝soniya singh
 
TAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
TAM AdEx 2023 Cross Media Advertising Recap - Auto SectorTAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
TAM AdEx 2023 Cross Media Advertising Recap - Auto SectorSocial Samosa
 
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the InternetExploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internetnehapardhi711
 

Recently uploaded (20)

Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
 
Mastering SEO in the Evolving AI-driven World
Mastering SEO in the Evolving AI-driven WorldMastering SEO in the Evolving AI-driven World
Mastering SEO in the Evolving AI-driven World
 
marketing strategy of tanishq word PPROJECT.pdf
marketing strategy of tanishq word PPROJECT.pdfmarketing strategy of tanishq word PPROJECT.pdf
marketing strategy of tanishq word PPROJECT.pdf
 
Common Culture: Paul Willis Symbolic Creativity
Common Culture: Paul Willis Symbolic CreativityCommon Culture: Paul Willis Symbolic Creativity
Common Culture: Paul Willis Symbolic Creativity
 
What are the 4 characteristics of CTAs that convert?
What are the 4 characteristics of CTAs that convert?What are the 4 characteristics of CTAs that convert?
What are the 4 characteristics of CTAs that convert?
 
Fueling A_B experiments with behavioral insights (1).pdf
Fueling A_B experiments with behavioral insights (1).pdfFueling A_B experiments with behavioral insights (1).pdf
Fueling A_B experiments with behavioral insights (1).pdf
 
The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024
The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024
The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024
 
The power of SEO-driven market intelligence
The power of SEO-driven market intelligenceThe power of SEO-driven market intelligence
The power of SEO-driven market intelligence
 
Jai Institute for Parenting Program Guide
Jai Institute for Parenting Program GuideJai Institute for Parenting Program Guide
Jai Institute for Parenting Program Guide
 
Talent Management for mba 3rd sem useful
Talent Management for mba 3rd sem usefulTalent Management for mba 3rd sem useful
Talent Management for mba 3rd sem useful
 
ASO Process: What is App Store Optimization
ASO Process: What is App Store OptimizationASO Process: What is App Store Optimization
ASO Process: What is App Store Optimization
 
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdfDIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
 
2024 SEO Trends for Business Success (WSA)
2024 SEO Trends for Business Success (WSA)2024 SEO Trends for Business Success (WSA)
2024 SEO Trends for Business Success (WSA)
 
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
 
Exploring The World Of Adult Ad Networks.pdf
Exploring The World Of Adult Ad Networks.pdfExploring The World Of Adult Ad Networks.pdf
Exploring The World Of Adult Ad Networks.pdf
 
定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一
定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一
定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一
 
Word Count for Writers: Examples of Word Counts for Sample Genres
Word Count for Writers: Examples of Word Counts for Sample GenresWord Count for Writers: Examples of Word Counts for Sample Genres
Word Count for Writers: Examples of Word Counts for Sample Genres
 
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
 
TAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
TAM AdEx 2023 Cross Media Advertising Recap - Auto SectorTAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
TAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
 
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the InternetExploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internet
 

LinkedIn Content Marketing Score: Industry and Audience Trends [INFOGRAPHIC]

  • 1. Content Marketing ScoreContent Marketing Score Research: Top 10 Industries in February 2014 Average Content Marketing Score for top 10 companies in each industry Top 10 Best-in-Class Companies Based on global Content Marketing Score for February 2014 Media High-Tech Financial Services Educational Professional Services Manufacturing Consumer Transportation Recreational Medical Top Companies by Industry High-Tech Financial Services Professional Services Based on global Content Marketing Score for February 2014 Top 10 Movers Based on change in Content Marketing Score from January 2014 to February 2014 Top Companies Targeting the High-Tech Audience Manufacturing Consumer Transportation Media Intuit IBM Salesforce Oracle Citi Radium One, Inc. PWC Blackrock Ernst & Young Bloomberg LP Accenture Deloitte Unilever Forbes Magazine Harvard Business Review Mashable The Denver Post Inc. Magazine 1. Jetblue Airways 2. Etihad Airways 3. KLM 4. Emirates 5. DHL L’Oréal Starbucks Proctor & Gamble Nike McKinsey & Company Robert Half BP GE ABB Airbus Chevron Top Ten Movers Content Marketing Score Ranking Microsoft Citi Wells Fargo PWC Ernst & Young Blackrock Oracle Hewlett- Packard IBM Salesforce Cisco SAP Top Companies Targeting the Financial Services Audience PIMCO Goldman Sachs Bloomberg L.P. Bank of America HSBC Microsoft Salesforce Forbes Magazine Radium One, Inc. Mashable Northwestern University # 1 # 2 # 3 # 4 # 5 # 6 # 7 # 9 # 10 Microsoft Industry & Audience Trends A score that quantifies and benchmarks the influence companies have on LinkedIn through their content marketing High-Tech Audience: Members who work in Tech & Telecom industries Financial Services Audience: Members who work in Financial Services and Insurance industries Content Marketing Score based on LinkedIn global active members in February 2014 Intuit IBM Harvard Business Review # 8 Radium One, Inc. HRU Technical Resources IntuitConanBlackrockAtosBuyVIPChasePenguinCiti Intuit Dell Google Oracle