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1. Set Clear Goals: Do you want to drive brand awareness? Sales? New hires?
2. Kick Off Strong: Enlist your most socially active employees to be program
ambassadors.
3. Have a Policy: Make sure your social media policy allows for robust employee sharing
and include it as part of the employee advocacy registration process.
4. Teach The How & Why: Set up a training portal to educate employees on the “how” &
“why” of your program. Integrate this into your new-hire onboarding process.
5. Identify Your Team: Tap a core, cross-functional, long-term team that will commit to
curating relevant content for the program & broadcasting it for others to share.
6. Remind Employees: Set up daily or weekly email and push notifications to keep your
employees coming back to the platform.
7. Create Incentives: Devise ways to positively incentivise regular sharing and advocacy.
8. Track Metrics: Measure employee reputation metrics affected by content sharing and
make these insights readily accessible to them.
8. Optimize Regularly: Set a cadence by which you identify content that best
accomplishes your goals and optimize your curation efforts in that direction.
Design A
Strategic &
Sustainable
Program
As with all content marketing
efforts, once you earn
someone’s attention, it’s
important to follow through,
providing a steady flow of
quality content. So how
do companies create an
employee advocacy program
that is both strategic and
sustainable?
9-Step Checklist to Building Out Your
Employee Advocacy Program

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Employee Advocacy Checklist Fit to Print

  • 1. 1. Set Clear Goals: Do you want to drive brand awareness? Sales? New hires? 2. Kick Off Strong: Enlist your most socially active employees to be program ambassadors. 3. Have a Policy: Make sure your social media policy allows for robust employee sharing and include it as part of the employee advocacy registration process. 4. Teach The How & Why: Set up a training portal to educate employees on the “how” & “why” of your program. Integrate this into your new-hire onboarding process. 5. Identify Your Team: Tap a core, cross-functional, long-term team that will commit to curating relevant content for the program & broadcasting it for others to share. 6. Remind Employees: Set up daily or weekly email and push notifications to keep your employees coming back to the platform. 7. Create Incentives: Devise ways to positively incentivise regular sharing and advocacy. 8. Track Metrics: Measure employee reputation metrics affected by content sharing and make these insights readily accessible to them. 8. Optimize Regularly: Set a cadence by which you identify content that best accomplishes your goals and optimize your curation efforts in that direction. Design A Strategic & Sustainable Program As with all content marketing efforts, once you earn someone’s attention, it’s important to follow through, providing a steady flow of quality content. So how do companies create an employee advocacy program that is both strategic and sustainable? 9-Step Checklist to Building Out Your Employee Advocacy Program