Research shows that LinkedIn members are much more likely to own and spend more on consumer tech devices. Find out why in this new research from Ipsos.
3. LinkedIn members...
are twice as likely to own a laptop,
smartphone, AND a tablet.
are over 2X more likely to have spent
$1k+ on consumer tech devices last
year.
have a deep reliance on
technology, and they value quality
over price.
include indulgent techies who are
considerably more reliant on their
devices, and engaged on LinkedIn.
Source: commissioned study conducted by comScore in the
US on behalf of LinkedIn, Q3 2013
3
7. They rely on technology and are highly receptive to
product recommendations and info
Agreement with statements about consumer electronics
(top 2 box)
I rely on technology to manage parts of my life
80%
I would listen to a colleague's recommendation on which electronics to purchase
80%
I like to educate myself as much as possible about consumer electronics
69%
I enjoy learning about new technology trends
63%
% for LinkedIn users is significantly higher than % for online adult population
% for online adult population is significantly higher than % for LinkedIn users
7
8. LinkedIn members value product features and reviews
over deals and coupons
Highly important factors in electronic device purchase decision
89%
72%
43%
37%
37%
31%
14%
Features
I want
Positive
reviews
Recommended
by a friend
I own other
products from
the brand
% for LinkedIn users is significantly higher than % for online adult population
% for online adult population is significantly higher than % for LinkedIn users
Coupon/
discount offer
Lowest
price
Company
approval
8
9. Buying a high quality product and getting a good value
is extremely important
Agreement with statements about products and shopping
(top 2 box)
I tend to spend time researching products before purchasing
86%
Good value for the money is more important than price
82%
Owning good quality things brings me enjoyment
81%
I do not buy new products without knowing how they work with my current technology
78%
% for LinkedIn users is significantly higher than % for online adult population
% for online adult population is significantly higher than % for LinkedIn users
9
10. They are multi-taskers, optimistic, creative and tend to
take the lead in decision-making
Agreement with statements about yourself
(top 2 box)
I am almost constantly doing more than one thing at a time
81%
I am an optimistic person
78%
I tend to take the lead in decision-making
74%
I think of myself as a creative person
71%
% for LinkedIn users is significantly higher than % for online adult population
% for online adult population is significantly higher than % for LinkedIn users
10
11. Better features and brand education attract more
switchers than discounts and offers
Highly important factors to switching brands for
consumer electronics
63%
53%
41%
27%
13%
Brand offers
better features
Educated on new
brands value over
current brand
A great discount
or offer
% for LinkedIn users is significantly higher than % for online adult population
% for online adult population is significantly higher than % for LinkedIn users
Friend’s
recommendation
IT department
approved
11
17. Indulgent Techies rely on technology even more so
than the average LinkedIn member
Agreement with statements about consumer
electronics (top 2 box)
I rely on technology to manage parts of my life
90%
I like to educate myself as much as possible about consumer electronics
84%
I would listen to a colleague's recommendation on which consumer electronics to purchase
83%
I enjoy learning about new technology trends
78%
17
20. Members, especially Indulgent Techies, are using LinkedIn
to network and learn more so than to follow and share
LinkedIn Features Used
84%
87%
Connect with other professionals
76%
78%
Look at other's profiles
52%
58%
LinkedIn Groups
47%
51%
Search for business opportunities
41%
Read content in LinkedIn feed
48%
34%
37%
Send members in-mail
31%
LinkedIn mobile app
38%
30%
Follow brands/company pages
39%
23%
29%
Share/Comment
LinkedIn Polls
8%
10%
LinkedIn members
Indulgent Techies
20