Snapshot: Beauty & Tech

UNDERSTAND TODAY. SHAPE TOMORROW.
A collection of business development, brand building and customer
experience signs & cases related to technological innovations in the
beauty industry.
SNAPSHOT:
BEAUTY & TECH
LHBS // SNAPSHOT: BEAUTY & TECH
1

Welcome to the latest edition of our Snapshot. In this edition, we will
demonstrate how technological innovations both shape the beauty
industry and individualize and increase the effectiveness of beauty items.
The report is divided into four parts:
- Digital Beauty - Digitalization is changing customer journeys
and stimulating “try & buy” experiences.
- Tech Boosters - Technology is increasingly used to boost the
performance and effectiveness of existing products.
- Beauty Wearables - Smart items offer individuality by
measuring bio data and giving customized recommendations.
- Ingestible Beauty - Research is working on ingestible
products that make keeping up with beauty routines easier
and faster.
ABOUT THE SNAPSHOT. This is a collection of cases and signs
related to innovations in the beauty industry.
This Snapshot has been created with the help of LHBS Inspiration-
Hub. The LHBS Inspiration-Hub is a digital platform that brings
customized insights and inspiration to the heart of your
organization. It is a digital platform that tracks changes in people,
markets and technology.
LHBS Inspiration-Hub
INTRODUCTION
2
INTRO
DUCTION.

CONTENT.
effectiveness of products
Tech Boosters Beauty Wearables
digitalizing customer journey
Digital Beauty
3
beauty from the inside
Ingestible Beauty
smart beauty items

DIGITAL BEAUTY
Digitalizing the Customer Journey and Simulating “Try and Buy” Experiences
UNDERSTAND TODAY. SHAPE TOMORROW. 4

IMPLICATIONS
5
DIGITAL
BEAUTY:
Beauty and personal care brands
increasingly compete on digital experience
enhancers instead of formulation or
packaging. The mobile is the new “beauty
brush”.
Digitalizing beauty experiences by having
customers try and buy products virtually is
evolving all parts of the customer journey.
Touch points of consumers with the brands
are created via chatbots, simulation apps
and digital content in stores.
Digitalization is changing customer
journeys and their experiences with beauty
items and brands.

UNDERSTAND TODAY. SHAPE TOMORROW.Source:
Sephora
Merging in-store Experience with Digital
Content
Explore the Sign
Sephora created various digital and personal
touch-points in their store.
Sephora invented a mirror that lets customers
try makeup in real-time. The technology tracks
a person’s facial features and “applies”
eyeshadow via a camera’s video stream.
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DIGITAL BEAUTYLHBS // SNAPSHOT: BEAUTY & TECH

ModiFace
Beauty Advisor for Facebook Messenger
Explore the Sign
The ModiFace Facebook chatbot offers users
expert knowledge about more than 5,000
beauty products and enables customers to try
products virtually by taking a picture within the
bot and then “applying” the product to their
photo. Users are then able to purchase the
product directly from the bot.
7

L’Oréal
Makeup Genius App
Explore the Sign
L’Oréal’s Makeup Genius lets its users try single
items and complete looks virtually.
After taking a picture, the user can browse
through the products and then select what she
wants to try on her face. The picture moves as
the user moves, accurately portraying what the
cosmetics would look like from different angles.
The app allows customers to try all makeup
before they need to make the buying decision
and gives them the opportunity to explore new
makeup and colors.
8

Sephora
Kik Messenger Contest
Explore the Sign
Sephora uses Kik Messenger to gain insights
about its customers.
Users of the chatbot answer questions about
their proﬁle and beauty preferences in a short
quiz. The gathered information is then used to
personalize the platform’s services to them.
The ﬁrst incentive to engage with the bot is a
gift card. Once a quiz is done, the users can dive
deeper into Sephora’s beauty content on the
platform which is customized to their beauty
needs.
9

TECH BOOSTERS
Boosting the Effectiveness of Beauty Products via Technology

IMPLICATIONS
11
TECH
BOOSTERS:
Tech Boosters or “Beauty Hacking” satisfy
the needs of a results-oriented society that
wants the best results in the shortest time
possible.
Devices like microcurrent-induced facial
pads, pen-shaped skincare gadgets and sonic
cleansing brushes use technologies to more
efﬁciently use your cosmetics and skincare
products.
Technology is increasingly used to boost
the performance and effectiveness of
existing products.

TECH BOOSTERS
Feeligreen
DermoPatch
Explore the Sign
French startup Feeligreen developed a skin
patch that uses microcurrent technology to
treat signs of aging by diffusing beauty products
into the skin.
Topical medication or normal beauty products
are applied to the patches that are powered by
a tiny electronic module. The microcurrent tech
boosts the diffusion of the products into the
skin and makes the treatments more effective.
12

TECH BOOSTERS
Talika
Skincare Booster
Explore the Sign
Talika is a skincare booster that promises to
enhance the look of the skin if it suffers from
acne, pimples or blackheads.
The gadget is pen-shaped and hand-held and
uses light technology discovered by NASA.
Visible light was revealed to help revitalize cell
metabolism and as a result prevents acne-
causing bacterial activity and reduces
inﬂammation. This way, the gadget boosts the
skin’s health and provides an even skin tone.
13

TECH BOOSTERS
Clarisonic
Sonic Cleansing Brush
Explore the Sign
Clarisonic was one of the ﬁrst to start the sonic
skincare wave. Its skin cleansing brushes use a
micro-massage motion that does more than
300 movements per second.
This method efﬁciently extracts impurities from
the skin and is six times more effective than just
using hands to clean the face. It is used with a
usual facial cleanser.
Other brands have followed Clarisonic’s
example and there is now a variety of similar
cleansing brushes on the market.
14

BEAUTY WEARABLES
Smart Beauty Items that Give Individualized Recommendations

IMPLICATIONS
16
BEAUTY
WEARABLES:
Smart technology and beauty wearables
offer consumers greater control over their
individual beauty needs.
Gadgets and wearables in the beauty sector
can track the individual’s state of the skin
and give speciﬁc and customized
recommendations of how to improve it.
By measuring bio data, the devices are able
to educate the user about the hydration level
of their skin, if there is need for UV
protection and how their environment
effects their skin’s condition. There is also a
patent for a wearable that is not focusing on
the skin, but instead acts as a digital
deodorant.
Smart items offer individuality by
measuring bio data and giving customised
recommendations.

BEAUTY WEARABLES
Wired Beauty
MAPO: High-Tech 3D Beauty Mask
Explore the Sign
Peoples’ skins differ due to a wide variety of
reasons: weather, skin types, hormones and
hydration levels can all influence the skin which
makes it difficult to find the right routine
without constantly consulting with a
dermatologist.
Wired Beauty has developed a solution for this:
the MAPO, a personalized beauty mask that
scans the skin with sensors and then informs
users of their skin condition and tips via a
smartphone app.
17

L’Oéal’s My UV Patch
Smart Skin Patch that Tracks the Skin’s
Exposure to UV rays
Explore the Sign
My UV Patch is the ﬁrst stretchable skin sensor.
It contains photosensitive blue dye that
changes its color when exposed to ultraviolet
light.
Users can take a picture with the corresponding
app and learn more about their skin’s condition
and whether to apply sunscreen or take a break
in the shade.
The patch is disposable and can be worn up to 5
days on any body part.
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BEAUTY WEARABLESLHBS // SNAPSHOT: BEAUTY & TECH

WAY
A Portable Pad-Shaped Dermatologist
Explore the Sign
WAY is a personal skincare monitor that
analyzes the user’s skin condition.
The device provides on-demand skin health
metrics and personalized skincare tips. It brings
big data to skincare through sensors that
measure the skin’s condition and ambient
environment, like temperature and humidity.
The data is transferred to the user’s
smartphone via Bluetooth and is the basis for
recommendations and remedies, like drinking
more water and applying sunscreen.
19

Google
Digital Deodorant
Explore the Sign
Google was awarded a patent for a “digital
deodorant” in 2015.
The “deodorant” is a tiny wearable fan that uses
odor-sensing technology that detects the user’s
smell and then emits a spray of deodorant.
The user is also alerted via social media and
even offered an alternative GPS route to avoid
running into friends.
However, there is no word yet on whether
Google will pursue this idea to market.
20

INGESTIBLE BEAUTY
Beauty from the Inside: Pills and Pharmaceutical Remedies

IMPLICATIONS
22
INGESTIBLE
BEAUTY:
While some beauty rituals are pleasant and
even fun, others can be annoying and too
time-consuming.
That’s why great strides are being made to
produce digestible forms of ﬁxes, cures and
protection, following the principle “if it’s not
pleasant it should at least be fast".
Soon, beauty might not be achieved from
outside applications but come truly from the
inside.
Instead of repeatedly coloring your hair or
applying sunscreen a couple of times a day,
research is working on providing ingestible
remedies, like pills and infused waters.
Research is leading to ingestible products
that make keeping up with beauty routines
easier and faster.

Osmosis Skincare
Drinkable Sunscreen: Harmonised H2O UV
Protection
Explore the Sign
The “sunscreen water” protects the skin inside
out by molecules that cancel out up to 97% of
UVA and UVB rays.
The product claims to provide travelers with
SPF up to factor 30. There is a tanning and a
non-tanning version.
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INGESTIBLE BEAUTYLHBS // SNAPSHOT: BEAUTY & TECH

L’Oréal
Research for Grey Hair Cure
Explore the Sign
L’Oréal led global research for cures for grey
hair during the last decade.
The “Hair Biology Group” co-invented a topical
product that protects and regenerates the
melanocytes of hair follicles in 2009.
In addition, L’Oréal also announced the
development of a pill that will prevent grey hair
as long as it is consumed once a day in 2011.
24

Medical Research for
Sunscreen Pills
Tropical Fern and Algae as UV Protection
Explore the Sign
Researchers are looking into new ways to
protect peoples’ skins from harmful exposure to
UV radiation.
Focus for one potential oral sunscreen lies on a
tropical fern (Polypodium leucotoms) that has
been used in primitive medicine in South
America and protects the skin with its
antioxidant properties.
Another possible ingredient for ingestible
sunscreen could be symbiotic algae, which is
currently being researched as well.
25

Shiseido
Pure White W: Whitening & Anti-Aging
Supplement
Explore the Sign
In Japan, people strive for light skin tones
without imperfections, such as pimples,
freckles, dark spots or age spots.
Shiseido’s Pure White W pills promise to whiten
and to clarify the user’s skin and to eliminate
skin dryness. It tightens the pores for a spotless
skin and keeps the body healthy by ﬂushing out
toxins and aiding digestion.
26

SUMMARY & LEARNINGS

IMPLICATIONS
28
SUMMARY &
LEARNINGS:
one Beauty and personal care brands
increasingly compete on digital experience
enhancers instead of formulation or
packaging.
two Technology is increasingly used to boost
the performance and effectiveness of
existing products.
three Smart technology and beauty
wearables offer consumers greater control
over their individual beauty needs.
four Research is working on ingestible
products that make keeping up with beauty
routines easier and faster.

Discover
ABOUT
LHBS. Define Develop Deliver
We are an unconventional strategy firm that helps clients to
better understand today and successfully shape tomorrow. LHBS
has extensive experience & expertise in business development,
brand building and customer experience. The firm works across all
major industries for clients from the FT Global 500, German
Mittelstand and fast growing startups.
http://www.lhbs.com
ABOUT

INSPIRATION
-HUB
INSPIRATION-HUB
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This Snapshots is powered by the LHBS Inspiration-Hub.
The LHBS Inspiration-Hub is a digital platform that brings
customized insights and inspiration to the heart of your
organization. It is a digital platform that tracks changes in people,
markets and technology.
https://inspiration-hub.com/

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die ganze oder teilweise Vervielfältigung sowie jede Weitergabe an Dritte ist nicht gestattet.
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Snapshot: Beauty & Tech