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Leading the library of the future:
W(h)ither technical services?
8 January 2016
Keith Webster
Dean of University Libraries
Director of Emerging and Integrative Media Initiatives
@cmkeithw
www.libraryofthefuture.org
@cmkeithw
We	do	not	do	everything,	but	at	what	we	do	
we	aim	to	be	the	best	in	the	world.
Technical Services: an obsolete term used to describe the largest
component of most library staffs in the twentieth century.That
component of the staff was entirely devoted to arcane and mysterious
processes involved in selecting, acquiring, cataloging, processing, and
otherwise making available to library users physical material containing
information content pieces (incops).The processes were complicated,
expensive, and time-consuming, and generally served to severely limit
direct service to users both by producing records that were difficult to
understand and interpret, even by other library staff, and by consuming
from 75–80 percent of the library’s financial and personnel resources.
Norman D. Stevens, “Selections from a Dictionary of Libinfosci Terms,” in “Beyond ‘1984’: The Future of Technical Services,” special issue,
Technical Services Quarterly 1, no. 1–2 (Fall/Winter 1983): 260.
In the twenty-first century, the advent of new forms of publication and
new techniques for providing universal records and universal access to
information content made the organizational structure obsolete.That
change in organizational structure, more than any other single factor, is
generally credited as being responsible for the dramatic improvement
in the quality of library service that has occurred in the first decade of
the twenty-first century.
Norman D. Stevens, “Selections from a Dictionary of Libinfosci Terms,” in “Beyond ‘1984’: The Future of Technical Services,” special issue,
Technical Services Quarterly 1, no. 1–2 (Fall/Winter 1983): 260.
TODAY’s WORLD
What is happening in the world
is bypassing university libraries
Peter Murray-Rust
The scientist’s view
JISC Libraries of the future debate, April 2009
Students crowd libraries - without using libraries
The success of e-journals has driven the researcher from
the library
Open Science
Growth of web-based knowledge and research tools -
often outside the institution
Open access has shaped policy agenda
Library budgets under pressure
Shareholders and VCs expect ROI
Customer pressure
Investor pressure
“…contact with librarians and
information professionals is
rare”
“…researchers are generally
confident in their [self-
taught] abilities.., librarians
see them as..relatively
unsophisticated”
“…librarians see it as a
problem that they are not
reaching all researchers
with formal training,
whereas most researchers
don’t think they need it”
Where do library clients go?
Specific e-resource
General search engine
Library catalogue
Library building
1
18
38
47
13
28
21
37
2003 2012
Search engine
Wikipedia
SNS
Email
Online database
Virtual reference
Library website 0
0
1
1
2
7
83
Where do student start a search? Where do academics begin research?
Perceptions of libraries 2010,
OCLC
Faculty study 2012: key insights for
libraries and publishers, Ithaka
Faculty study 2012: key insights for libraries and publishers, Ithaka
WHERE HAVE WE COME FROM?
1 - The Library
Collection-centric - 1st generation
Client-focused - 2nd generation
Experience-centered - 3rd generation
Connected Learning Experiences - 4th
generation
Collaborative knowledge, media and
fabrication facilities - 5th generation
Generational model
Print collections
CD-ROM
Electronic journals
Online databases/indexes
Cloud-based digital archives
E-books
Generation 1
Generation 5
• Each generation is additive, not a substitute
• As libraries have added new formats, these have
often not led to disposal of old materials
• Libraries have introduced valuable new services
without necessarily discontinuing other activity
• Libraries are increasingly pursuing important - but
niche - technology projects
2. The scholarly journal
The growth of global scientific output in the last 30 years
Thomson Reuters, Journal Citation Reports
The big deal
• Access to vast quantities of content for researchers
• Bundles bought on basis of package rather than titles
• Difficult to select/remove individual titles
• Pricing structures change
• Incentives to launch new titles? Incentives to use M&A?
• Majority of bundle use is by top 10% of titles - a lifeline for lesser-
used titles
• Citations were currency of print world - usage is today’s measure
3. Media consumption
W(h)ither the Library?
Local
distribution
1990s
Global
digital
2000s
Cloud-based
models
2010s
Convergent media services
Adapted from Redefining the academic library, ABC, 2011
Created with Haiku Deck
CURRENT TRENDS
1. Researcher workflows
Grant-wri9ng
Compliance
Data	management
Data	analysis
Resource	management
Networking
IP	protec9on
Publica9on
Compe99ve	intelligence
IDEATION EXPERIMENTATION
PLANNING
DISSEMINATION
Protocols
RESEARCH	
WORKFLOW
Research	planning
Literature	
interac9on
Insight	and	decision	
support
Grant-wri9ng
Compliance
Data	management
Data	analysis
Resource	management
Networking
IP	protec9on
Publica9on
Compe99ve	intelligence
IDEATION EXPERIMENTATION
PLANNING
DISSEMINATION
Protocols
Research	planning
Literature	
interac9on
Insight	and	decision	
support
Grant-wri9ng
Compliance
Data	management
Data	analysis
Resource	management
Networking
IP	protec9on
Publica9on
Compe99ve	intelligence
IDEATION EXPERIMENTATION
PLANNING
DISSEMINATION
Protocols
Research	planning
Literature	
interac9on
Insight	and	decision	
support
Grant-wri9ng
Compliance
Data	management
Data	analysis
Resource	management
Networking
IP	protec9on
Publica9on
Compe99ve	intelligence
IDEATION EXPERIMENTATION
PLANNING
DISSEMINATION
Protocols
Research	planning
Literature	
interac9on
Insight	and	decision	
support
http://figshare.com/articles/101_Innovations_in_Scholarly_Communication_the_Changing_Research_Workflow/1286826
Traditional workflow
All of these tools licensed by institution
Open Science
All of these tools accessible by researcher
2. Researchers & communication
Ever talk with citizens about science, research
Ever talk with reporters about research findings
Ever use social media to discuss or follow science
Ever blog about science and research
0 25 50 75 100
% of AAAS scientists who ever do each of the activities
How scientists engage the public
http://www.pewinternet.org/files/2015/02/PI_PublicEngagementbyScientists_021515.pdf
http://archive.sciencewatch.com/newsletter/2012/201207/multiauthor_papers/
3. Open access
An	Impacts	Framework
http://www.humanities.org.au/Events/NSCF/NSCF2007/PowerPoints/NSCF2007-Houghton.ppt
RESEARCH

Most/Many	served,	

but	not	all
CONSUMERS/

SOCIETY

Few	served
INDUSTRY/

GOVERNMENT

Part	served,	

but	not	all
SUBSCRIPTION PUBLISHING

Current reach
OPEN ACCESS

Potentially serves all
RESEARCH

Access	for	all,	research	
participation	based	on	merit,	
not	means.	
Potential benefits:

Speeding	up	discovery.

Reduction	of	duplicative	
research.

Fewer	blind	alleys.

New	research	possibilities.	
Better	educational	outcomes	&	
enhanced	research	
capabilities.
SOCIETY

Access	as	needed,	informed	
consumers	(e.g.	health	and	
education).	
Potential benefits:

Contribution	to	the	'informed	
citizen'	and	'informed	consumer',	
with	implications	for	better	use	
of	health	and	education	services,	
better	consumption	choices,	etc.	
leading	to	greater	welfare	
benefits,	which	in	turn	may	lead	
to	productivity	improvements.	
INDUSTRY

(1)	Access	as	needed,	
more	informed	
producers	&	policy.	
(2)	New	businesses	add	
value	to	content	(e.g.	
Weather	Derivatives).

Potential benefits:

Accelerate	and	widen	
opportunities	for	
collaboration,	
commercialisation		
&	adoption.		
The	potential	for	much	
wider	access	for	GPs/
nurses,	teachers/
students,	and	small	firms	
in	consulting,	
engineering,	ICT,	
nanotechnology,	
biotechnology,	etc.	
The	potential	for	the	
emergence	of	new	
industries	based	upon	
the	open	access	content.
“The Holdren Memo”
To achieve the Administration’s
commitment to increase access to
federally funded published
research and digital scientific data,
Federal agencies investing in
research and development must have
clear and coordinated policies for
increasing such access.
Memo on Increasing Access to the Results of
Federally Funded Scientific Research
White House Office of Science and Technology
Policy
February 22, 2013
Pinfield et al (2015)
http://eprints.whiterose.ac.uk/81227/
4. Open science
Useful	knowledge
Sharable	
knowledge
5. Funding
http://scimaps.org/mapdetail/chemical_rd_powers_t_89
http://scimaps.org/mapdetail/chemical_rd_powers_t_89
Science funding
• Ever-increasing expenditure on healthcare in most
nations will support continued expansion of the
medical subsegment of the STM market
• Publishers will look to offset the decline in print
revenues through new solutions - eg workflow,
performance measurement and cool ‘toys’
• R&D growth in Asia and the US will continue to
underpin the STM market
WHERE ARE WE GOING?
Current directions in
academic libraries
1. Continue the migration from print to
electronic and realign service operations
2. Review location of lesser-used collections
3. Continue to repurpose library as primary
learning space
4. Reposition library expertise and resources
to be more closely embedded in research
and teaching enterprise outside library
5. Extend focus of collection development from
external purchase to local curation
After Lewis, 2010; Webster 2010; Webster 2012
http://ark.digitalcommonwealth.org/ark:/50959/sq87fc091
WHITHER TECHNICAL SERVICES?
Thinking about technical
services
“Those services involved in the acquisition,
recording, and preserving of materials”
Tauber, Technical services in libraries, 1954
1. Library collections
The	‘owned’	
collection
The	‘facilitated’	
collection
The	‘licensed’	
collection
The	‘borrowed’	
collection
• Pointing	people	at	Google	Scholar	
• Including	freely	available	e-books	in	
the	catalog	
• Creating	resource	guides	for	web	
resources
• Purchased	and	

physically	stored
A	collections	spectrum
The	‘demand-driven’	
collection
The	‘shared	print’	
collection
OCLC	Research,	2015.Figure:		A	collections	spectrum.
Low	
Stewardship
	In	few	
collections
In	many	
collections
Research	&	Learning	
Materials		
Open	Web	Resources ‘Published’	materials
Special	Collections	
Local	Digitization
Licensed
Purchased
High	
Stewardship
https://www.oclc.org/content/dam/research/publications/library/2014/oclcresearch-collection-directions-preprint-2014.pdf
2.The scholarly record
http://www.oclc.org/research/publications/library/2014/oclcresearch-evolving-scholarly-record-2014-overview.html
http://www.slideshare.net/oclcr/the-evolving-scholarly-record-framing-the-landscape-46625755
3. Researcher analytics
ERA uses a number of bibliometric
tools for the citation analysis
indicators. Two broad types of
citation analysis are used in ERA:
Relative Citation Impact (RCI) and
the distribution of publications
based on comparisons with field-
specific benchmarks.
REF will assess universities on the
basis of the quality of research
outputs, the vitality of the research
environment and the wider impact
of research.
4. Data analysis
5. Partnerships
Technical services
opportunities
• Consortia
• Liaison librarians
• Research community
6. Service initiatives
Technical Services
Librarians
• Have adapted to:
• Next Gen catalogs
• Electronic journals and books
• Powerful online indexes
• Locally digitized collections
• Locally created digital objects
Some thoughts
• E-book approval plans
• Mobile platforms
• Metadata/image description
• Solve discovery
• Solve e-books!
• Respond to shifting patterns of demand
PUTTING IT INTO PLACE
Today’s environment
• We operate in a networked world - local collections in
themselves make learning and research incomplete
• We should no longer focus on acquiring the products of
scholarship; we must be embedded within scholarship
• New methods of research - open science, digital
humanities, etc. - reshape researchers’ needs and
demands
• How do we get there?
http://www.oclc.org/content/dam/research/events/dss/ppt/dss_kenney.pdfAnne R. Kenney, OCLC 2009
• We’ve seen from various studies that the catalog is
rarely the first - and often the last - point for
information discovery. How sustainable are the
costs of local cataloging?
• Budgets - and especially staffing levels - are under
pressure across most libraries. Which roles have
the biggest impact on the university?
• How can we demonstrate the efficiency gains (and
financial gains) from the shift from print to digital?
How do our clients (students, teachers, researchers) see
your work?
How does your department impact on the university's biggest
goals - student recruitment, progress and achievement;
attracting research funding; improving research outcomes?
Do you have evidence to share?
Where do you want to go?  Who do you benchmark against?
What are the biggest problems our clients face and how can
you solve them?
Some reflections for us all
How can you add value?
How can you maintain and extend excellence -
consistency, reliability - and how can you perfect
execution?
How do you balance near-term pressures (today’s
workload and fixes) and long-term needs (opportunity to
innovate and improve)?
Some reflections for us all
Old metrics in a new
environment?
• Number of books in collection
• Number of items loaned
• Number of questions answered
• Number of serial subscriptions
• Anything that moves and can be counted
• Anything that doesn’t move - just in case
Desired position
• Create an organizational culture that supports and drives
strategic innovation
• Establish critical capabilities tuned to the evolving
academic and scholarly communications landscapes
• Evaluate innovation efforts to ensure both sensible
investment and gains in organizational learning and
improvement
• Demonstrate impact on institutional mission and priorities
• Inform resource allocation
Driving innovation
• Return on investment
- Uptake of services; contingent valuation; share of revenues
attributable to library investment
• Organizational capability
- Employees trained in innovation; creation time and space for
innovation; links to strategic plan and assessment of innovative
developments
• Leadership
- Sponsorship of innovative programs and projects; % time spent
on strategy and innovation compared to routine management
Possible new metrics
• Impact on student recruitment and retention
• Impact on student learning outcomes
• Contribution to research excellence
• Impact on broader economic, social and health
outcomes
• Return on investment
http://www.rin.ac.uk/our-work/using-and-accessing-information-resources/
value-libraries-research-and-researchers
The need to
understand
• Dubious about some studies
which make claims about the
value of libraries
• Commissioned a study to assess
the value library-provided
information resources deliver to
their research communities
Summary finding
• The final scenario would result in total
costs to the institution of $81.4m
compared to actual spend of $34.5m - a
financial return of 136 percent
In a world where digital is becoming the default format for information,
the library will remain a vital presence on campus, sustaining serious
scholarship and providing opportunities for interactive research and
study environments. To support this important work for students,
faculty, and staff, and to create 21st-century library spaces for 21st-
century learners, the library will:
• Develop information specialists as partners in research,
teaching and learning.
• Collaborate with peer institutions to provide coordinated
access to a global collection of information resources.
• Steward the evolving scholarly record and champion new
forms of scholarly communication.
• Be recognized globally as a leader in the development of the
scholarly information ecosystem.
The role of librarians
Current state
Many libraries retain large
numbers of librarians to catalogue
and count
Even more librarians wait at
service desks ‘just in case’
Few librarians leave the library
building
Future state
Librarians embedded in research
and teaching activities
Librarians become campus
specialists in areas such as e-
science, academic technology and
research evaluation
Librarians have meaningful impact
Current barriers
Many librarians lack skills and useful qualifications
Many librarians are resistant to change
Academics do not believe librarians are useful or credible
partners
uqkeithw
Keith Webster
k.webster@library.uq.edu.au
kgw@cmu.edu
cmkeithw
Keith Webster
cmkeithw

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