1) Steel calls on children to help rescue Max Steel, who has been captured by the villain Miles Dredd. 2) Children can activate floor lights and search the store to find Max Steel, using "turbo power" to break through lasers. 3) When children complete the rescue mission, they receive their own Max Steel card with points to use on games.

1. How do we get kids and their parents to interact with Max Steel?
Solution: The Max Steel in - store rescue mission.
“Help me! Help me!
My best friend, Max, is in trouble!
Evil Miles Dredd has captured him
and is going to steal Max’s turbo
power any minute now!...”
HELP!
At the gondola, Steel calls out to the child on screen, asking them to take part
in the mission. The screen animation is triggered by sensors.
Lights and sounds accompany Steel.
The child accepts the mission and sets off around the store to find Max.

2. Steel says the only way to
save Max is for the child to
step onto the gondola and
to charge up their own turbo
energy which will let them
reach into lasers and have
super strength to search the
store.
Instead of stepping onto
a platform, the child
could step on to glowing
floor lights.

3. Max is trapped withing the Max Steel toy shelving units. He is surrounded by lasers
but as the child has their turbo power they can reach in, save him and bring him
back to Steel at the gondola.

4. When the child completes the mission, they are given their own Max Steel
N-Tek card which is loaded up with points to promote their character on
the Max Steel games website. Every time they buy a new toy they can
win extra VIP points for the website.