Jorge Gloss

267 Seguidores

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I have over 8 years of multidisciplinary experience launching, building and repositioning brands, both at client and agencie sides. My experience involves creative and strategic planning, focused to develop solutions and innovation, with projects adapted for today’s rapidly changing marketing environment. Specialities: - Developing ideas that fits across multiple environments - Market Research - Consumer Insights - Digital Marketing (Mainly with Business Intelligence, Content Strategy, Business and Web Analytics) Clients: Petrobras (Oil and Gas), Caixa Economica Federal (Banking), Grupo Boticario (Beauty), Cielo (Financial Services), Condor (Retail), Oi (Telecom), Embrapa (Government).

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Jorge Gloss

Apresentações

Ferramentas de planejamento

Concept wheel

Gostaram

J Walter Thompson Planning Guide

How Brands Grow : A summary of Byron Sharp's book on what marketers don't know

Numbers every marketer should know

Airbnb Pitch Deck From 2008

50 planners to watch in 2014 - The Planning Salon

Chiat:day memo 1987

The 2015/2016 Strategist Survey Report

Digital in 2016

The SoDA Report (Volume 2, 2015)

Hooked Model

Brand As Verb: Principles of High Performing Experience Brands

50 Stats You Need to Know About Content Marketing

Laura McFarlane - Strategy & the Agency Model - 4A's Strategy Festival 2013

Antiplanning Slidecast - 4A's Strategy Festival 2013

Digital Strategy Toolbox

What is Digital Strategy?

Dicas para os planners do futuro

Good Brands Report 2009

What the F**K is Social Media: One Year Later

O que é Account Planning? / O que faz um planner?

advertising stunts and ideas Q2|2008

Pesquisa - Perfil do Planejamento nas Agências - 2006

Twitter no Brasil