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THE AGILE
AFTERLIFE
DESIGNING SMARTER,
BUILDING BETTER
“We want to be
more agile.”
— EVERY CEO, MANAGER, DIRECTOR…
Wait,
WHAT?
3
PRODUCT BACKLOG SPRINT BACKLOG
SPRINT PLANNING SPRINT REVIEW
PRODUCT INCREMENT
SPRINT
RETROSPECTIVE
SPRINT
24 HR
DAILY SCRUM
2 WEEKS
AGILE PROCESS
THIS
IS WHAT
THEY
ASKED
FOR.
MEDIUM-SIZED
COMPANIES
“We need to be more nimble
and design better with less.”
GLOBAL/LARGE
COMPANIES
“ We need to be become
more nimble –design
better and deliver faster.”
“We need to design
bigger so we can
grow quicker.”
SMALL COMPANIES
THIS IS
WHAT THEY
REALLY
WANT.
BUT HOW?
SMALL
COMPANIES
Massive teams
Many, lengthy review processes
Institutionalized talent
Offshore resources
Fragmented team
Difficult internal review processes
Lack cross-discipline talent
Skeleton teams
Fragmented talent
No processes and/or tools
Limited resources
GLOBAL/LARGE
COMPANIES
TEAM
MAKEUP IS
COMPLEX
MEDIUM-SIZED
COMPANIES
Demands innovation
PRIORITIES COMPETE
EXECUTIVES
Demand aggressive 

financial timelines
Demands reasonable 

timelines
Demands quicker
time to market
DEVELOPMENTMARKETING PRODUCT
AND DOING
MORE WITH
LESS,
soon becomes the
most destructive
behavior of all.
The application of design thinking —
the ingredient that is often forgotten
or squeezed out completely — could
be the very thing to fix it all.
For any size team or company.
How do we become
more agile by infusing
design thinking?
How do we become
more agile?
WE REFRAME
Rather than create rigid
processes to follow (aka the silver
bullet), we’ll establish principles
that any team can adapt to the
needs of their changing
organization.
YOUR SHERPAS
JONA MOORE
Jona leads the development and technical
delivery of small to large-scale complex
technology solutions across all platforms for
Fortune 100 clients.
BRAD ZABROSKI
Director of Solutions Architecture Creative Director
With 15+ yrs. experience working with well-known
global brands, Brad leads multi-disciplinary
teams in the delivery of next-generation
experience strategy and design across digital and
physical environments.
“Apocalypse Boom” created by L.C. Nøttaasen. Full image credit here
Cover page image is licensed under the Creative Commons Attribution-NonCommercial-
ShareAlike 2.0 Generic License.
To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-sa/2.0/
or send a letter to Creative Commons, PO Box 1866, Mountain View, CA 94042, USA.
© 2015 frog design inc.

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The Agile Afterlife: Design Smarter, Build Better

  • 2. “We want to be more agile.” — EVERY CEO, MANAGER, DIRECTOR…
  • 4. PRODUCT BACKLOG SPRINT BACKLOG SPRINT PLANNING SPRINT REVIEW PRODUCT INCREMENT SPRINT RETROSPECTIVE SPRINT 24 HR DAILY SCRUM 2 WEEKS AGILE PROCESS THIS IS WHAT THEY ASKED FOR.
  • 5. MEDIUM-SIZED COMPANIES “We need to be more nimble and design better with less.” GLOBAL/LARGE COMPANIES “ We need to be become more nimble –design better and deliver faster.” “We need to design bigger so we can grow quicker.” SMALL COMPANIES THIS IS WHAT THEY REALLY WANT.
  • 7. SMALL COMPANIES Massive teams Many, lengthy review processes Institutionalized talent Offshore resources Fragmented team Difficult internal review processes Lack cross-discipline talent Skeleton teams Fragmented talent No processes and/or tools Limited resources GLOBAL/LARGE COMPANIES TEAM MAKEUP IS COMPLEX MEDIUM-SIZED COMPANIES
  • 8. Demands innovation PRIORITIES COMPETE EXECUTIVES Demand aggressive 
 financial timelines Demands reasonable 
 timelines Demands quicker time to market DEVELOPMENTMARKETING PRODUCT
  • 9. AND DOING MORE WITH LESS, soon becomes the most destructive behavior of all.
  • 10. The application of design thinking — the ingredient that is often forgotten or squeezed out completely — could be the very thing to fix it all. For any size team or company.
  • 11. How do we become more agile by infusing design thinking? How do we become more agile? WE REFRAME
  • 12. Rather than create rigid processes to follow (aka the silver bullet), we’ll establish principles that any team can adapt to the needs of their changing organization.
  • 13. YOUR SHERPAS JONA MOORE Jona leads the development and technical delivery of small to large-scale complex technology solutions across all platforms for Fortune 100 clients. BRAD ZABROSKI Director of Solutions Architecture Creative Director With 15+ yrs. experience working with well-known global brands, Brad leads multi-disciplinary teams in the delivery of next-generation experience strategy and design across digital and physical environments.
  • 14. “Apocalypse Boom” created by L.C. Nøttaasen. Full image credit here Cover page image is licensed under the Creative Commons Attribution-NonCommercial- ShareAlike 2.0 Generic License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-sa/2.0/ or send a letter to Creative Commons, PO Box 1866, Mountain View, CA 94042, USA.
  • 15. © 2015 frog design inc.