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Business model marketing course 4

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John Verhoeven
John Verhoeven
NegóciosNotícias e política
1 de 24
advanced course business model marketing
Session 4
The idea creation process
Creating ideas - Think of new ideas from the viewpoint of each of the 9 building blocks - Use what if questions - Imagine yourself how it would be if the product you’re interested in would be free - Start drawing!
business model strategy
Now that you created a new business model... What does it mean for the marketing strategy?
testing Business models Is the new business model ready to stand up against it’s environment?
theoretic models to use
Business model environment -market forces -industry forces -key trends -macro-economic forces
Market forces -market issues -market segments -needs and demands -switching costs -revenue attractiveness
Industry forces (porter) -competitors -new entrants -substitute products -suppliers and others -stakeholders
Key trends (destep) -technology trends -regulatory trends -societal and cultural trends -socioeconomic trends
Macro economic forces -global market conditions -capital markets -commodities and resources -economic infrastructure
Business model evaluation -Business Model Assessment -SWOT-analyse
business model presentation
presentation.. -business models are a complicated subject -you are talking about something totally new -that perhaps goes beyond peoples imagination -how are you going to tell a convincing story?
presentation.. -visualizing with drawings -visualize with post-it’s -telling a visual story (p. 158/159) -prototyping: sketch, BM-canvas, excel calculations, market research-back up -Prezi …
storytelling.. -introducing new ideas -overwinning resistance by telling a clear story -good stories can clarify the BM-canvas -good stories involve listeners -good stories are told to others, on and on..
what kind of stories?.. - From other successful entrepreneurs A real life story Some story from your childhood Something from literature Something about the process went trough Emotional stories.. Add a little drama…
of video.. Link
use your business model canvas!

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