6 Twitter Statistics You SHOULD Be Monitoring Now

6 Twitter Stats
You SHOULD Be Monitoring
Visit me at: JohnPaulAguiar.com or @JohnAguiar
BLOGGING | SOCIAL MEDIA | MARKETING | INSPIRATION

Are you monitoring any of your Twitter stats?
I want to show you the importance of some “quick” stats monitoring on
Twitter and how it will help you fine tune your activity and content strategy.
http://www.johnpaulaguiar.com/6-twitter-stats-you-should-focus-on
John Paul Aguiar | @JohnAguiar | JohnPaulAguiar.com

6 yrs ago I wrote a post: Stats Tracking On Twitter Is A Waste Of Time
Here is a snip from that post.
“You write a monster post, detailed, researched, images, grammar and spelling
looking pretty good, it’s clean and easy to read.
Now your excited to share that gold with all your followers on Twitter, you decide when
you will tweet it, you decide on the headline you will use on your tweet and you send it
out and sit back for all the love you will get.
One –Three – Six hours go by and you only have 3 RTs and no traffic to your blog.
Your first thought is…What happened? What did I do wrong? Was my post garbage?
When in reality, it has nothing to do with any of that. With all the variables that go into
getting your tweets clicked and shared, you control maybe 2-3 of them.
So why waste your time tracking and see proof in things you don’t fully control?
To me, there are a few ways I look at Twitter to see if my efforts are working and they
have nothing to do with click counts or tweet tracking or anything like that.”

I still agree with this 100%, but now that Twitter makes it so easy to check
your stats, it makes sense to do some research on a weekly basis.
You can only control what you can control on Twitter, knowing that, there are
a few Twitter statistics you should be looking at to see if your efforts are
paying off.
6 Twitter Stats You SHOULD Be Focusing On
Here are the 6 tweet stats I think you should focus on to quickly see if the
activity you are doing for your blog, small business and brand are
WORKING and HELPING you on Twitter.

1. Retweets
For me, Retweets are the #1 signal to
tell me if my content is being seen
and enjoyed.
Think of it as your followers giving
you a “high 5” and saying I like what
your sharing, I find it helpful and I
want “my” followers to see it also.

2. Favorites
Favorites are a softer stat than a
Retweet, but it is still a helpful stat
for you to see what type of content
your followers enjoy.
For me, on the front end favorites
are not that big a deal, I would much
rather get a post reweeted than
favorited, but on the backend
monitoring your favorites is very
helpful twitter stat to focus on.
A quick and simple way to see the type content you’re followers like or dislike.

3. Replies
Focus on the engagement, if you are
busier, you are doing something right to
attract all that busyness.
Replies occur when someone specifically
responds to one of your Twitter posts.
That can be a comment, a question etc…
anything that comes to you from another
follower would be included here.
For me, I reply to it all, positive or negative. As far as negative, if it is just someone who
disagrees with me, I reply, if it is someone just being an asshole, then I ignore.
You will learn to see the difference and choose the right action, sometimes on Twitter,
No Reply is better than a Bad or Angry Reply.

4. Impressions
Impressions are simply the number of
unique people who saw your Tweet.
For me, impressions is a great way to
see when you should be tweeting. If
you notice that you get more
impressions at 9 am than at 11 am.
I would start tweeting my MOST
important stuff at 9 am.
The more impressions you get, the better chance you have of people clicking
and visiting the link in your tweet.

5. Engagements
The engagement stat basically
includes anything a person does to
you or your brand, including, if they
click anywhere on the Tweet,
including Retweets, replies, follows,
likes, links, cards, hashtags,
embedded media, username, profile
photo, or Tweet expansion.
This is basically all I looked at years ago when I wrote that older post I
shared above.

I just did it manually, I saw my activity
“engagement” getting busier, I was
busier, more and more people were
coming to me for advice, help or to
offer a pat on the back, and I was
getting more traffic to my blog.
All that told me what I was doing
on Twitter was working and
working very well.
Today we can get a little more scientific by using Twitter statistics, but
scientific or manual, if you find yourself getting busier and you see more and
more traffic coming to your blog each week, then there is a VERY good
chance you are doing things right.

6. Link and Permalink Clicks
This ties in with the Impressions
above,
Step 1, get people to see your
tweet.
Step 2, get them to click the url
IN your tweet.
That click can be an someone
opening your image, clicking a link
you shared in your tweet.
For me, it all comes down to the CLICK on my url.

Yes getting retweets, favorites, replies
etc… are all nice, yes getting more
engagement and building
relationships are all nice and
important but…
At the end of the day as a marketer,
entrepreneur, blogger…
I am on Twitter to get people to my
blog.
Monitoring the clicks my tweets are getting is a VERY good idea if you are
here to drive Twitter traffic to your blog or website.

How To Find Your Twitter Statistics
Twitter now offers a Twitter Activity
Dashboard, a tool you can use to
learn more about your Tweets and
how well they are working for you.
For example:
• See how people engage with your Tweets in real time.
• Compare your Tweet activity and followers, and see how they trend over time.
• Click on any Tweet to get a detailed view of the number of Retweets, replies, likes, follows,
or clicks it receives.
• Get detailed insights into who your audience is, those who engage with your Tweets.
• Download your Tweet metrics.

How To Access The Dashboard
Get started, log in to
analytics.twitter.com
with your Twitter username and
password to turn analytics on
for your account.
To access your Tweet activity:
• On a desktop computer,
visit analytics.twitter.com
and click on Tweets.
• In the Twitter app for iOS or Android, tap the analytics icon visible in your
Tweets. Make sure you have installed the latest version of Twitter for iPhone,
iPad, or Twitter for Android.

Use The Stats Don’t Let The
Stats Use You
I say that because it is very easy to
get so caught up in the stats that
you lose focus on the work.
Some days your stats will make you
happy and some days your stats will
make you sad or even angry, but
that’s normal.
So take a quick look weekly or monthly to see if things are going in
the right direction, and make small changes if needed.

If you’re getting more followers, if you are having more conversations, if you
are getting more people reaching out to you for help or advice and finally if
you’re getting more traffic to your blog each week.
THAN WHAT YOU ARE DOING ON TWITTER IS WORKING!
Now to bump up your results even more, take a few minutes each week and
look thru your Twitter stats to see if things can be tweaked and improved
upon.
Read full post:
http://www.johnpaulaguiar.com/6-twitter-stats-you-should-focus-on/

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JohnPaulAguiar.com
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6 Twitter Statistics You SHOULD Be Monitoring Now

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6 Twitter Statistics You SHOULD Be Monitoring Now