Creating WR Culture: From Fundraising to Athlete Buy-in

Creating a Weight
Room Training Culture:
From Fundraising to
Athlete Buy-in
Joe Staub, CSCS RSCC
JNS05001@gmail.com
Twitter: @JStaub26

Who am I and how do I know what it takes?
Been around sports as long as I can remember
 Success and Failure
Was never naturally gifted, had to work for every inch I moved forward in sports
 Blue Collar mentality & a lunch-pail work ethic
Knew that if I wanted to keep up athletically I needed to train smarter not just
harder
 Surrounding myself with leaders in the field and great people
Practical research based education
 B.S. Strength & Conditioning – Ex. Science ~~ M.A. Kinesiology – Ex. Physiology
 Multiple Professional Certifications – CSCS, RSCC, USAW, TPI
 Incorporating scientific based research methodologies and techniques to
enhance athletic performance in the most effective manner possible to
understanding why it works not just that it works
 Study the art of coaching and the art of people
Non-athletics related mentors
 Academic / Business Executives

Let’s Start With a Quote
“There is nothing more difficult and dangerous, or
more doubtful of success, than an attempt to
introduce a new order of things in any state. For
the innovator has for enemies all those who
derived advantages from the old order of things
while those who expect to be benefited by the
new institutions will be but lukewarm defenders”
- Niccolo Machiavelli, The Prince

What is “Culture”?
“Culture is the way of life of a group of people
consisting of the behaviors, beliefs and values they
accept, generally without question, that are passed
down by communication and/or imitation from one
generation to the next.”
 https://www.tamu.edu/faculty/choudhury/culture.html

Define Your Culture
Who are you?
 How does that impact how you do things?
What is your mission?
 Does it make sense for you to try to accomplish this?
What is the lasting impact (Vision)?
 What ultimately is the goal beyond W’s?
How far away or how close are you currently?

Global - Behaviors, Beliefs and Values
Who am I?
 A dealer in Truth
 A builder of Confidence
What are we here for?
 To win / be successful in a results driven business (Athletics)
 To mentor & develop young people in sport and life (Coaching)
What is important to us?
 Commitment to & pride in “Us” (Team Pride)
 Self-accountability & altruism (Discipline)
 Displaying mental toughness & having resilience (Strength of
Character)

Why are these things important to us?
We seek to give those who come to us the
opportunity to become self-sufficient, self-
aware people of high moral fiber, who are
willing and able to do the things necessary to
achieve personal and team success while
representing “Us” well both during their time
with us and after as well.

Adapted Imitation is the best place to start
Dick Fosbury anyone?
 Sometimes you need to innovate away from what is
currently done, forge your own path…
 Other times you need to adapt what is currently
working for others to your situation…
Be wary of “coin flip coaches” and other “guru’s” who talk
about how it should be done but have never done it
themselves.
 One-time or cyclical success isn’t the same thing as
consistent success over time.
 Eventually the blind squirrel finds a nut.

If You Want To See Culture Look No Further
Teams who you may have heard of?
UCLA Basketball? De La Salle Football?
St. Anthony Men’s Basketball? UConn Women’s Basketball?
Kansas Men’s Basketball? Alabama Football?
Penn State Volleyball?
 Many more…. Often in books and wearing rings.
 Process orientated systems that are built to last so they
create tradition.

People who I learned to build culture from
S&C
Jerry Martin
Andrea Hudy
Moe Butler
Academic
Dr. Bill Kraemer
Dr. Carl Maresh
Sport Coaches
Gino Auriemma
Jim Calhoun
Bill Self
Greg Roy
Jaimie Bermel
Executives
Dan Janis III
Joe C. Staub
Countless others along the way…
Amanda Kimball
Drew Wilson
Luke Bradford
Glenn Cain
Zack Zillner
Emily Esselman
Jimmy Prendergast
…Many many more…

Why is it important in the weight room?
The physical demand of training requires a particular environment in
order for it to get results as you are often asking athletes to do things
they may not have ever done or currently believe they cannot do…
 Que the buzz words every (Sport) Coach wants…
Consistency Pride Mental Toughness
Commitment Positive Attitude Work Ethic
Discipline Accountability Character
Communication Altruism Confidence
Team Work Trust <insert word of choice>

Why is it important in the weight room?
The Bleed Out Effect
 Generally speaking, all athletes from all teams use a
common WR(s) and S&C Staff. So some things related to
the WR have to be global for all who use it.
 There has to be some kind of underlying current of
consistency and uniformity.
“All animals are equal, but some animals are
more equal than others.”
― George Orwell, Animal Farm

Two paths leading to the same place
You’re the First S&C Coach Ever
Congrats, you’re in the best situation!
You’re the most recent S&C Coach
Hopefully the person before you didn’t leave you out to dry

Get a History Lesson
 Take time to understand the history of
the situation and the people involved.
 Often times things “are the way they
are” because precedents were set that
made them that way without realizing
the ripples turned into tsunami’s
somewhere else.
“What you tolerate you encourage”

Create a History Analysis
 Sport Coaches & Staff
Who has influence on the WR? Why
and should they?
 Who values the WR and who does not?
Who wants you to help and who
doesn’t? Why not?

 Who must you keep on your side? Who
can you afford to lose at times?
Not everyone is critical, but those
who are must be kept happy!
 What are the expectations for you?
Are you just the person to supervise
the facility or are you a Coach?

 Facility & WR Staff
 Is it clean? Is it organized?
Is the equipment maintained?
How has the space evolved?
What has been done, why, how?
What level of competency does the staff
have?
Are they autonomous or need POLISH?

 Athletes
Do they use the WR?
How much do they use it?
How do they use it?
What do they need to do vs what they
have been doing?

Making an Action Plan
 Phase 1a– Stepping back to go forward
 Phase 1b– Keeping/Getting the ball rolling
 Phase 2– Evaluate, Refine, Create
 Phase 3– Looking ahead
“Action and reaction, ebb and flow, trial and error,
change - this is the rhythm of living. Out of our over-
confidence, fear; out of our fear, clearer vision, fresh
hope. And out of hope, progress.” - Bruce Barton

Phase 1a - Stepping back to go forward
Introductions / Meetings
 Getting face time with coaches & student-athletes
 Watch training sessions / practices /
competitions
Understanding the dynamics at play
 Taking the time to assess the situation and
determine if and what changes might be needed
while fostering trust and building rapport
Growth is a process, at times it can be fast but more
often then not it shouldn’t be rushed

Phase 1b – Keeping the ball rolling
Risk Management
Safety, Flow, Standards
 Team Training Plans
What are we doing now?
Where are we going?
Where would we like to be?
 Administrative
Department status & staff organization
Facility schedule

Phase 2 – Evaluate , Refine, Create
 Staff – Team Assignments
 Scheduling / Facility use
 Training plans
 Department usage and areas to improve
 Facility maintenance / repair issues
 Equipment needs vs. wants (wish-list)
 Internship program
 Performance educational materials
 Website / Social media footprint
 Research projects with Ex. Science Dept.

Phase 3 – Looking ahead
Relative to vision, resources and need
 Department Growth
 Staff / Facility
 Supplement sponsorship / Nutrition
Research projects
Videos / Web based training information
Technology
 Outreach
Camps / Clinics
Fundraising
Hosting events / conferences

WR Culture is a dynamic continuum of 5 relationships
WR
Culture
WR to
Sport
Coach
WR to
Itself
WR to
Staff
WR to
Athletes
WR to
ATC/SM

In Relation To Sport Coaches and
Staff…
…or becoming a
Master of the Human Element

WR to Staff
 Be seen. Talk to other staff, especially those you
don’t normally interact with.
 Get out of the office. Walk around. Be friendly.
 You might be known as a lunatic, show them you’re
human too. Unless you are a lunatic.
 Have a staff hour / open time.
 Not everyone wants or like to train. Don’t try to convert
people. Those who want to come will. Those who don’t,
won’t.
 Be helpful if someone needs help.
 Don’t let your gym become a health club for staff.

WR to Staff
 Be helpful in outside projects/events
 Get people to see you want to help your athletes beyond
just the scoreboard.
 What kind of additional value can you bring to the
staff as a whole so it helps create value towards
the WR in other people’s minds?
 Are you good at logistics, are you an idea person, what
other skills do you have?

WR vs ATC or WR & ATC
 The undereducated S&C Coach or ATC are
cancerous to athletic development.
 Atypically, there is a large divide between the
people who know what it takes to physically do it
and the people who know the “how to” behind how
it physically happens.
 A S&C must know “what it takes” to do it, and also
what “how it works” to do it.
 An ATC must know “how it works” to do it and also
must have a reference of “what it takes” physically
to do it.

WR vs ATC or WR & ATC
Having a rock solid relationship with Sports Medicine is the only way
to have a successful S&C program.
The greatest ally to a S&C Coach is their Athletic Trainer/PT
 Always being on the same page
 Reviewing injury reports together
 Planning training adjustments together
 Consistent message to sport coaches
 Consistent message to athletes
 Collaboration
 Sharing philosophies and combining best aspects of each
 Research projects / cont. ed. to improve both sides of the
continuum

WR to Sport Coach
 Lack/unwillingness of Sport Coach buy-in is the
#1 killer to WR culture. If the Sport Coach doesn’t
value it, the team won’t value it.
 Constant Communication, Education and
Explanation in the way the Sport Coach can
understand.
 Process Person vs Results Person
 More than just metrics…Identify and discuss
development of the athlete as person

A Strength Coach Sport Coach?
 If your Sport Coach is knowledgeable, talk with them, listen to them,
gain their insights and their slights, incorporate what you know and
push things forward in a positive direction.
 Don’t be afraid to let it roll.
 If your Sport Coach thinks they are knowledgeable but really isn’t,
educate them. Talk to them, show them information, get them to
understand you bring value they don’t have.
 Don’t be afraid to stand your ground.
 If your Sport Coach isn’t knowledgeable, or simply just doesn’t care
about your piece of the pie, shift your focus from getting them to see
you as valuable to getting the athletes to see you as valuable.
 Once a Sport Coach’s athletes, especially their favorites, say they like what
you do and it positively impacts their performance, the leash magically
gets longer.

WR Training is Team Practice
 Training with S&C needs to be viewed as
training with the Head Coach.
 What is acceptable and what is not at practice?
 Coaches and Staff do not workout during lifts.
 It’s not 24hour fitness. Until Coaches can play for
the kids, we don’t need practice bodies here.
 Invite them to watch / Ask them to leave.
 Do not lounge around with poor body language or
be a distraction when the athletes are training.

WR Scheduling
 The Head S&C Coach has the final say in regards to all time conflicts/issues of
scheduling and weight-room facility (WR) use.
 While the Head S&C Coach will always make every effort to coordinate as best
as possible with the desired schedule requests from each Sport Coach, only a
S&C Coach may schedule a training session in the WR. Any time given to an
S&C Coach from a Sport Coach is a tentative time until confirmed by the S&C
Coach.
 Due to the long-range ineffectiveness of discontinuous training programs,
teams who opt not to pursue training with the S&C staff synchronously
throughout the year will forfeit scheduling priority to those who do regardless if
they are "in-season" or not.
 Daily/Weekly adjustments to the semester schedule may be requested by the
respective S&C Coach and/or Sport Coach, though any times outside of the
previously agreed upon times may not be available due to other previously
scheduled sessions or availability.
 Unscheduled walk-ins by SA's or non-communicated changes to workout times
by Sport Coaches or SA's are not acceptable and use of the facility will not be
allowed under such circumstances.

Rules for Coaches & Staff
 To maintain a positive training environment and high training standard please help the S&C Department
uphold the following rules and regulations when using the weight room. If you have any questions about the
changes in policy please call or email Head Strength & Conditioning Coach Joe Staub.
 There will be a set “Open Hours” time that that can be used by any eligible staff member to lift in the weight
room. This designated time slot will be set by the Head S&C Coach before the respective semester starts and
communicated appropriately to all required parties.
While you are observing a training session -
 Please do not sit / lounge while in the WR
 If you need to use your cellphone please step outside the WR
 Please be mindful of the training time available and limit casual conversation with the SA’s
 Please refrain from adjusting or trying to change a SA’s technique before speaking with the S&C Coach
 Please be mindful of your surroundings and the “flow” of training session to find a safe place to stand
While you are doing your personal workouts -
 Please do not “lift” while a team is training in the weight room. Contact an S&C Coach for times that you may
use the weight room. Please be aware that the training schedule is subject to change with limited to no notice
and you may be asked to stop your personal workout.
 Always defer to any SA who needs equipment / space that you are using regardless of the SA’s duration of use
 Please “clean up” after yourself and replacing all equipment used back to its original location
 No cell phones, IPods or audio systems are allowed on the weight room floor. Such devices can only be used
to listen to music / watch videos while using the cardio equipment
Additional Items
 Please do not let any SA into the WR. Any SA using the facility must be supervised by an S&C Coach at all
times.
 Please do not remove equipment from the WR unless previously discussed and agreed upon with a S&C Coach

Don’t get stuck on other people’s time
 There has to be some kind of formal structure for when
a team is late, cancels, or in some way isn’t respectful
of your time. (Professional Respect)
 If there is no value to you or what you do, there is no
value to your time.
 After previously confirming the session is happening if a
team is more than 20min late without communication, I
go on to the next thing in my day.
 In the short term the athletes may suffer but you
cannot allow such a poor precedent to be set.
Shift the paradigm from being
“support staff” & into “coaching staff”

The Punishment Police
 Break away from the dogma that you are the
person who punishes athletes.
 If an athlete needs to be “inspired” due to an
issue with you, you deal with it.
 If an athlete needs to be “inspired” due to an
issue with Sport Coach, academics, Sports Med,
etc. That person deals with it.
 Recruit / Build Better Character

In Relation To Athletes
…or creating buy-in

WR to Athlete
If you can show them you
care, show them you are
serious about them being
serious, be consistent in
your approach and have a
framework to go off of, they
will buy in.
You can’t Febreze your way
through dealing with people.
They will eventually notice
the stink.

WR to Athletes
 Never play favorites. Demand the same
thing from everyone.
 Even I do Burpee’s when I make a mistake
 Be willing to have fun.
 Let’s make a deal! and the “Wheel of Pain”
 Kickball days
 Be available, and not just to workout
 Extra workouts and have an open door.

WR to Athletes
 Get them for them to get you.
 Educate yourself about what is going on today at
their level and in their life and communicate
about it.
 Social Media, Music, “Social Injustices”

WR to Athletes
 Coaching vs Encouraging
 What feedback are you giving?
 Chastise and Praise
 The hype man and listening to music
 Clearly defined rules and expectations
 A kid may not remember what an exercise
is but they will never forget when someone
got away with something (and they didn’t).

Rules with purpose, not Rules to have Rules
 Rules for Safety
 No rings, jewelry, glass water bottles, gum
 Rules for Culture
 3 Strike Policy
 First Offense - WR privileges suspended for the remainder
of the day.
 Second Offense - WR privileges suspended for the
remainder of the week.
 Third Offense - WR privileges suspended for the remainder
of the semester.
 Attire - Wear “our” stuff.
 Sitting - Be an active participant, “move with purpose”!

Rules for Athletes
The use of the Weight Room (WR) is a privilege, not a right. Proper attitude & behavior is required at all times
while using the facility or the privilege of use will be revoked.
 An S&C staff member must be present to use the WR. No-one is allowed to be in the facility alone at any
time.
 Athletes must be on time for workouts unless there is a prior arrangement with the S&C Coach. All
workouts must be scheduled with the S&C Coach, unannounced drop-ins are not allowed.
 All individuals are responsible for “cleaning up” after themselves and replacing equipment back to its
original location.
 Hofstra issued clothing / gear only. No hats, hooded sweatshirts, clothing from another school or team,
drug or alcohol related logo / markings.
 No exposed jewelry (rings, earrings, necklaces). Sport style watches or rubber bracelets are ok so long
as they don’t interfere with training or contain inappropriate messages.
 No sitting!
 No Cell Phones.
 Spotting is required on any appropriate lift. Safety racks are required for lifts performed inside the rack.
Collars are to be used on all barbell exercises unless explicitly instructed otherwise by a S&C Coach.
 No chewing gum or any other type of candy.
 Positive attitude, focus and the desire to improve are required.
If you do not understand what a particular exercise is or how to properly do something, Ask!
Failure to comply with the above rules will result in disciplinary action.

WR to Athletes
People naturally gravitate towards the popular trend of
the group.
 Create exclusivity.
 Competition is exclusive it is not inclusive.
 Recognition Boards
 Public displays of success
 Annual Awards
 Top athlete per team, top athletes at school
 Competitions for prizes
 T-shirts do amazing things. Socks you say?

Write on the Wall
To write on the wall you must achieve one of the following standards during testing. If you do, you can write your name, date, test and result in the color you earned
and leave your mark for others to challenge.
1 - RM SPEED - POWER TESTS
MEN B Squat F Squat Deadlift Bench Clean Snatch MEN VJ BJ 10yd 40yd Pro Agility
BLACK
INK 2 x BW 1.8 x BW 2 x BW 1.6 x BW 1.4 x BW 1 x BW
BLACK
INK 34" 9' 2" < 1.62 < 4.75 < 4.35
GOLD INK 2.5 x BW 2.3 x BW 2.5 x BW 1.9 x BW 1.7 x BW 1.3 x BW GOLD INK 40" 9' 10" < 1.5 < 4.55 < 4.15
WOMEN B Squat F Squat Deadlift Bench Clean Snatch WOMEN VJ BJ 10yd 40yd Pro Agility
BLACK
INK 1.7 x BW 1.5 x BW 1.7 x BW 1 x BW 1.2 x BW .95 x BW
BLACK
INK 24" 7'6" < 1.72 < 5.2 < 4.75
GOLD INK 2.1 x BW 1.9 x BW 2.1 x BW 1.3 x BW 1.5 x BW 1.15 x BW GOLD INK 30" 8'1" <1.6 < 5.0 < 4.45
3 - RM ADDITIONAL TESTING
MEN B Squat F Squat Deadlift Bench Clean Snatch MEN
2 Min
Pushup
Pullup
BLACK
INK 1.85 x BW 1.65 x BW 1.85 x BW 1.5 x BW --- ---
BLACK
INK 75 20
GOLD INK 2.35 x BW 2.15 x BW 2.35 x BW 1.8 x BW GOLD INK 105 30
WOMEN B Squat F Squat Deadlift Bench Clean Snatch WOMEN
2 Min
Pushup
Pullup
BLACK
INK 1.55 x BW 1.3 x BW 1.55 x BW .9 x BW --- ---
BLACK
INK 55 12
GOLD INK 1.95 x BW 1.7 x BW 1.95 x BW 1.2 x BW GOLD INK 85 22

In Relation To The WR Itself
…or setting up your Classroom

WR to Itself
 Is the WR secure?
 How and Who can access it and when?
 What is the body language of the WR?
 Is it clean? Is it organized?
 What impression would another S&C Coach have if they
walked into your WR at 3am when no-one was there?
 What does the office look like?
 Is it clean, organized, welcoming?
 Would you want your next boss to come meet you there?

WR to Itself
What do WR materials come off as?
 Is WR “stuff” presented professionally?
 Is it organized, visible and coherent or do you need a
degree to decipher it? Can you write on it?
 Are papers stapled twice so they doesn’t rip?
 Are things in binders, on cardstock, have logos,
laminated?
 If things are on the walls, how are they hung? Where are
they hung? Why are they hung?

Customizing the Classroom
Passive vs. Active Fundraising
 Can “stuff’ be bought online? Are you on the donation
spam?
 Create exclusivity with your “stuff”
 Can you sell unused/old equipment? Host Events?
Establish a <___> Club account for S&C
 $50-$500 donation gets you a workout T-shirt for the
current year.
 $500-$1000 donation gets you a workout T-shirt, x2 60-
min group training session with other donors
 $1000+ donation gets you a T-shirt, x2 group training
and x2 individual 60min training sessions

Customizing the Classroom
Large Scale Donation Opportunities
 Naming Rights to the Room(s)
Small Scale Donation Opportunities
 Customizable Magnetic Name / Quote Plates on Racks
 $500 per year - 3 year minimum. Name with quote
underneath, logo on end
 Customizable Photo /Quotes on Walls
 $1000 per year - 3 year minimum - 3’x5’ space. Choice
of approved Logos, Quote or Message with Donor Name
that fills space.

Expanding the Classroom
Events / Outreach
 Using community based fitness as a driver for
fundraising.
 Possible tie into other events such as home
games and nontraditional fan exposure. Social
Night Before / BBQ After
 Hosting “Strength” events
 Tie in w/ local gyms to help
 Hosting conference / educational seminars
 Using local professionals (low cost of speaking)
 Drawing people in from community to learn from
us

Expanding the Classroom
Events / Outreach
 Meeting & touring donors through facilities pre-game
 Creating tangibility in their donations…See, touch,
show how their money is directly impacting
 Auctioning training packages with S&C staff during
fundraisers
 Using fitness and health / wellness to improve
relations with donors
 Using tangible results from training to drive
tangible donations

In Relation To Your Staff
…or developing Culture Enhancers

Teach – Coach - Mentor
 One of the most important things you can do as a
teacher / coach / mentor is to set a high
standard for those in your purview.
 However it is not only important to set the
standard high and to hold them accountable to it,
but to guide them to find their own path in
eventually creating their own high standard.
 While every journey has a start and end point, not
every journey takes the same route to find a
similar end.

Teach – Coach - Mentor
For someone in a position of leadership, the core
element of developing your staff to be more
operationally efficient is to Teach, Coach and Mentor.
 Teach
 show the how & where, explain the what & why
 Coach
 assist in self sufficient skill development in the
things taught
 Mentor
 provide guidance for further mastery, be a
sounding board

P.O.L.I.S.H.
In order to help those who have not had a TCM
experience or not had to seek understanding
themselves, the goal should be to help P.O.L.I.S.H
those we work with.
 PROFESSIONALISM
 ORGANIZATION
 LEADERSHIP
 INTUATIVENESS
 STRESS MANGAEMENT
 HUSTLE

Professional Development
“My Goal is to teach you everything I know so
that you become better than me and are able to
push beyond what I was able to achieve but do it
in your own way”
Development is more than just going to conferences.
 Work on resumes, interviews
 Teach how the department works (budget, purchasing)
 Get other professionals “into” staff meetings
 Make staff/interns do presentations on topics
 Sending staff to local/regional gyms/seminars/people
 Sitting down and co-programming
 Sharing articles/books/videos or numerous other things

Facilitate don’t complicate
 Be an advocate
 Drinking from the fire hose can be a good thing
 Fostering “Us & We” instead of “I & Me”
 The goal is to not have to say “no” but saying “no” can be
ok
 Asking the person in the trenches but helping them
understand the battlefield
 Help maintain a positive work/life balance

In Relation To Yourself
…or being the creator of Culture

Be educated…In everything
Having done it, is not enough. Knowing how to do it, is not
enough. Can you blend the art of coaching and science of
training to create buy-in and get positive results with those
you train and work with?
 Being a former athlete or naturally very big/strong does
not mean you’re going to be a great S&C Coach.
 Do you have the knowledge base to understand the
“why” not just the “what” of training?
 Having a degree in Ex. Science or a bunch of certifications
does not mean you’re going to be a great S&C Coach.
 Have you ever pushed yourself physically? What
training experiences do you have?

Be Educated….In Everything
 Everything works and Nothing works.
 That’s why there are 100+ certifications and no national
or state licensure.
 Be able to intelligently defend yourself with a evidence
driven strategic goal orientated plan
 Be educated, be creative, experiment, but stay within
some framework with some rationale.
 Coach who you have, what their abilities are, and what
the goals for them are both short & long term.
 Be a Dealer In Truths

Be Open to Learn…from everything
 “Wisdom is being able to connect the dots
between your experiences and education.
Allowing you to create a cumulative net of
knowledge you can draw on, learn from, show
others and guide you” – My Dad
 Even the things not to do are still things to learn
from. Always look to draw a positive out of every
situation.
 Just like how the body adapts to every stimulus
good or bad, you must do the same!

Keys to Success
 Know what you know and know what you don’t know
because you don’t know what you don’t know
 Help those who help you, up and down the ladder
 Listening is just as important as speaking
 Just because you can, doesn’t always mean that you
should
 Don’t force it if you don’t need to
 Everyone was new at some point and everyone is also
replaceable
 Create tangibility, it helps build trust
 When you can, sleep on it
 You get out what you put in, don’t seem surprised when
it doesn’t smell like roses

Weight Room Culture
Starts & Ends With You.

Creating WR Culture: From Fundraising to Athlete Buy-in

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