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@jna_sh
InsertToken
Tokenisation & Immersion
</speaker>
@jna_sh
@jna_sh
</speaker>
<talk>
@jna_sh
Developer Advocate
</speaker>
<talk>
@jna_sh
Braintree
@jna_sh
@jna_sh
</content>
<content>
@jna_sh
Payments processor
</content>
<content>
@jna_sh
Uber | AirBnb | Minecraft
</speaker>
<talk>
@jna_sh
Thanks for having me!
@jna_sh
@jna_sh
@jna_sh
@jna_sh
Tokenization
@jna_sh
Payments
@jna_sh
Payment Methods
@jna_sh
User Experience
@jna_sh
Payments Industry
@jna_sh
@jna_sh
1 in 6 payments online is
facilitated by PayPal.
@jna_sh
Just two years after the acquisition,
Braintree has more than $50B in Authorized
Payment Volume in 2015 -- more than
quadrupling our payment volume in two
years. In Q1 2014, just a few months after
the acquisition closed, Braintree had 56.5M
cards on file. In Q2 2015, Braintree has
nearly tripled the number of cards on file
to 154M.
@jna_sh
@jna_sh
27% of online transactons are
through mobile.
</speaker>
<talk>
@jna_sh
Payment Methods
@jna_sh
Fragmentation
@jna_sh
We don’t all pay the
same.
@jna_sh
France: 57% Visa/MC/Amex
@jna_sh
Germany: 9% Visa/MC/Amex
@jna_sh
@jna_sh
Digital Wallets
@jna_sh
User Choice
@jna_sh
Hard for Merchants
@jna_sh
Pain for Developers
@jna_sh
An issue of
USER EXPERIENCE
@jna_sh
Time spent in mobile apps
grows 21% year on year.
@jna_sh
Most apps opened…
@jna_sh
ONCE.
@jna_sh
“Ever on the lookout for
engaging content, most
online viewers spend
less than 60 seconds at
an average site”
@jna_sh
Av. time in app:

103 seconds
@jna_sh
In contrast…
@jna_sh
Video Games
</content>
<content>
@jna_sh
What makes video games
effective?
@jna_sh
@jna_sh
@jna_sh
@jna_sh
Immersion
@jna_sh
@jna_sh
@jna_sh
@jna_sh
Seamless
@jna_sh
Developers need
immersion
@jna_sh
Magical Feeling
@jna_sh
@jna_sh
@jna_sh
@jna_sh
@jna_sh
@jna_sh
@jna_sh
@jna_sh
@jna_sh
@jna_sh
@jna_sh
70%
@jna_sh
@jna_sh
Immersion is Fragile
@jna_sh
We’ve killed the magic.
@jna_sh
Variety of payment
methods.
@jna_sh
User Experience
@jna_sh
Security
@jna_sh
Tokenization!
@jna_sh
PCIDSS Recommended
security method
@jna_sh
Card Number
Verification
Expiration
Name
Postcode
1a472HDsabe
jmasiw83714
80isajlkars
i742198ue
@jna_sh
@jna_sh
@jna_sh
@jna_sh
</speaker>
<talk>
@jna_sh
User Experience
</content>
<content>
@jna_sh
Checkout hell
@jna_sh
Vault
Store a payment method
@jna_sh
@jna_sh
@jna_sh
@jna_sh
Payment Methods
@jna_sh
ZWF0ZWRfYXQ9MjAxNS0wNi0wNFQyMToyMjoxMC41MDIwNzk3
MjYrMDAwMFx1MDAyNm1lcmNoYW50X2lkPWRjcHNweTJicndk
anIzcW5cdTAwMjZwdWJsaWNfa2V5PTl3d3J6cWszdnIzdDRu
YzgiLCJjb25maWdVcmwiOiJodHRwczovL2FwaS5zYW5kYm94
LmJyYWludHJlZWdhdGV3YXkuY29tOjQ0My9tZXJjaGFudHMv
ZGNwc3B5MmJyd2RqcjNxbi9jbGllbnRfYXBpL3YxL2NvbmZp
Z3VyYXRpb24iLCJjaGFsbGVuZ2VzIjpbXSwiZW52aXJvbm1l
bnQiOiJzYW5kYm94IiwiY2xpZW50QXBpVXJsIjoiaHR0cHM6
Ly9hcGkuc2FuZGJveC5icmFpbnRyZWVnYXRld2F5LmNvbTo0
NDMvbWVyY2hhbnRzL2RjcHNweTJicndkanIzcW4vY2xpZW50
X2FwaSIsImFzc2V0c1VybCI6Imh0dHBzOi8vYXNzZXRzLmJy
YWludHJlZWdhdGV3YXkuY29tIiwiYXV0aFVybCI6Imh0dHBz
Oi8vYXV0aC52ZW5tby5zYW5kYm94LmJyYWludHJlZWdhdGV3
YXkuY29tIiwiYW5hbHl0aWNzIjp7InVybCI6Imh0dHBzOi8v
Y2xpZW50LWFuYWx5dGljcy5zYW5kYm94LmJyYWludHJlZWdh
dGV3YXkuY29tIn0sInRocmVlRFNlY3VyZUVuYWJsZWQiOnRy
dWUsInRocmVlRFNlY3VyZSI6eyJsb29rdXBVcmwiOiJodHRw
Payment Method Nonce
@jna_sh
@jna_sh
ZWF0ZWRfYXQ9MjAxNS0wNi0wNFQyMToyMjoxMC41MDIwNzk3
MjYrMDAwMFx1MDAyNm1lcmNoYW50X2lkPWRjcHNweTJicndk
anIzcW5cdTAwMjZwdWJsaWNfa2V5PTl3d3J6cWszdnIzdDRu
YzgiLCJjb25maWdVcmwiOiJodHRwczovL2FwaS5zYW5kYm94
LmJyYWludHJlZWdhdGV3YXkuY29tOjQ0My9tZXJjaGFudHMv
ZGNwc3B5MmJyd2RqcjNxbi9jbGllbnRfYXBpL3YxL2NvbmZp
Z3VyYXRpb24iLCJjaGFsbGVuZ2VzIjpbXSwiZW52aXJvbm1l
bnQiOiJzYW5kYm94IiwiY2xpZW50QXBpVXJsIjoiaHR0cHM6
Ly9hcGkuc2FuZGJveC5icmFpbnRyZWVnYXRld2F5LmNvbTo0
NDMvbWVyY2hhbnRzL2RjcHNweTJicndkanIzcW4vY2xpZW50
X2FwaSIsImFzc2V0c1VybCI6Imh0dHBzOi8vYXNzZXRzLmJy
YWludHJlZWdhdGV3YXkuY29tIiwiYXV0aFVybCI6Imh0dHBz
Oi8vYXV0aC52ZW5tby5zYW5kYm94LmJyYWludHJlZWdhdGV3
YXkuY29tIiwiYW5hbHl0aWNzIjp7InVybCI6Imh0dHBzOi8v
Y2xpZW50LWFuYWx5dGljcy5zYW5kYm94LmJyYWludHJlZWdh
dGV3YXkuY29tIn0sInRocmVlRFNlY3VyZUVuYWJsZWQiOnRy
dWUsInRocmVlRFNlY3VyZSI6eyJsb29rdXBVcmwiOiJodHRw
Payment Method Nonce
@jna_sh
@jna_sh
ZWF0ZWRfYXQ9MjAxNS0wNi0wNFQyMToyMjoxMC41MDIwNzk3
MjYrMDAwMFx1MDAyNm1lcmNoYW50X2lkPWRjcHNweTJicndk
anIzcW5cdTAwMjZwdWJsaWNfa2V5PTl3d3J6cWszdnIzdDRu
YzgiLCJjb25maWdVcmwiOiJodHRwczovL2FwaS5zYW5kYm94
LmJyYWludHJlZWdhdGV3YXkuY29tOjQ0My9tZXJjaGFudHMv
ZGNwc3B5MmJyd2RqcjNxbi9jbGllbnRfYXBpL3YxL2NvbmZp
Z3VyYXRpb24iLCJjaGFsbGVuZ2VzIjpbXSwiZW52aXJvbm1l
bnQiOiJzYW5kYm94IiwiY2xpZW50QXBpVXJsIjoiaHR0cHM6
Ly9hcGkuc2FuZGJveC5icmFpbnRyZWVnYXRld2F5LmNvbTo0
NDMvbWVyY2hhbnRzL2RjcHNweTJicndkanIzcW4vY2xpZW50
X2FwaSIsImFzc2V0c1VybCI6Imh0dHBzOi8vYXNzZXRzLmJy
YWludHJlZWdhdGV3YXkuY29tIiwiYXV0aFVybCI6Imh0dHBz
Oi8vYXV0aC52ZW5tby5zYW5kYm94LmJyYWludHJlZWdhdGV3
YXkuY29tIiwiYW5hbHl0aWNzIjp7InVybCI6Imh0dHBzOi8v
Y2xpZW50LWFuYWx5dGljcy5zYW5kYm94LmJyYWludHJlZWdh
dGV3YXkuY29tIn0sInRocmVlRFNlY3VyZUVuYWJsZWQiOnRy
dWUsInRocmVlRFNlY3VyZSI6eyJsb29rdXBVcmwiOiJodHRw
Payment Method Nonce
@jna_sh
@jna_sh
ZWF0ZWRfYXQ9MjAxNS0wNi0wNFQyMToyMjoxMC41MDIwNzk3
MjYrMDAwMFx1MDAyNm1lcmNoYW50X2lkPWRjcHNweTJicndk
anIzcW5cdTAwMjZwdWJsaWNfa2V5PTl3d3J6cWszdnIzdDRu
YzgiLCJjb25maWdVcmwiOiJodHRwczovL2FwaS5zYW5kYm94
LmJyYWludHJlZWdhdGV3YXkuY29tOjQ0My9tZXJjaGFudHMv
ZGNwc3B5MmJyd2RqcjNxbi9jbGllbnRfYXBpL3YxL2NvbmZp
Z3VyYXRpb24iLCJjaGFsbGVuZ2VzIjpbXSwiZW52aXJvbm1l
bnQiOiJzYW5kYm94IiwiY2xpZW50QXBpVXJsIjoiaHR0cHM6
Ly9hcGkuc2FuZGJveC5icmFpbnRyZWVnYXRld2F5LmNvbTo0
NDMvbWVyY2hhbnRzL2RjcHNweTJicndkanIzcW4vY2xpZW50
X2FwaSIsImFzc2V0c1VybCI6Imh0dHBzOi8vYXNzZXRzLmJy
YWludHJlZWdhdGV3YXkuY29tIiwiYXV0aFVybCI6Imh0dHBz
Oi8vYXV0aC52ZW5tby5zYW5kYm94LmJyYWludHJlZWdhdGV3
YXkuY29tIiwiYW5hbHl0aWNzIjp7InVybCI6Imh0dHBzOi8v
Y2xpZW50LWFuYWx5dGljcy5zYW5kYm94LmJyYWludHJlZWdh
dGV3YXkuY29tIn0sInRocmVlRFNlY3VyZUVuYWJsZWQiOnRy
dWUsInRocmVlRFNlY3VyZSI6eyJsb29rdXBVcmwiOiJodHRw
Payment Method Nonce
</content>
<content>
@jna_sh
Genericity
@jna_sh
@jna_sh
@jna_sh
</speaker>
<talk>
@jna_sh
The most awesome bit?
</speaker>
<talk>
@jna_sh
Tokens are generic.
</speaker>
<talk>
@jna_sh
New payment methods?
</speaker>
<talk>
@jna_sh
No new code.
@jna_sh
gateway.transaction.sale({
amount: '20',
paymentMethodNonce:
parameters.payment_method_nonce
});
@jna_sh
</content>
<content>
@jna_sh
Thank you!
</speaker>
@jna_sh
@jna_sh
@jna_sh
Thanks_
Joe Nash
@jna_sh
joe.nash@getbraintree.com
lanyrd.com/profile/jna_sh/
linkedin.com/in/joednash
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