I am done. This is it!!

1. Initial Plans
Joe Duffy

2. Idea Generation
• Select a song/track that you like [or don’t like!]
• Generate three ideas for music videos employing styles, techniques
and conventions that we have looked at in previous sessions. Explore
how you could interpret the song differently using different methods
• You can add any extra info you think is relevant, images, mind maps,
etc
• For quick mind maps you could use bubbl.us to generate these

3. Remember…

4. Idea One
The first idea I had for my video of “Our House” is using stop-motion
with LEGO pieces to make a unique visual style, therefore allowing me
to be more creative in scenes where it would difficult to execute an
idea in real life. LEGO figures would be moved around to give off an
energy as represented by the song to the watcher around their own
LEGO house. To go along with my target demographic, I think this style
would also keep younger children entertained while watching the
video.

5. Idea Two
My second idea would involve travelling around York, taking many
images of the different types of houses for the rich and poor to
represent that anyone can appreciate whatever their home looks like,
and in editing I would cut to each image along with the beat to keep in
sync with the song. I believe this would create an interesting dynamic
with the audio and visuals while maintaining the viewer's attention
with the fast pace of the video. This style could also break the parts of
the video into chunks, with the housing providing as a sort of stopping
and starting point for the other parts of the video to be in between.

6. Idea Three
The final idea would mostly take place within the house, so it may
coincidentally appear like the original “Madness” video but considering
the subject matter of the song, it would be difficult to avoid
completely. My family would appear in it, acting in their role by the
song with mostly comical parts to make the visuals interesting and
memorable. This idea would also help as there would be very little
need to set up a specific time and location to waste valuable
production time. My Sister may be leaving before filming starts so she
may make a small appearance via Skype but my Parents should be
there when I need them for a certain scene.

7. Mind map of ideas
[summary of ideas]

8. Summary
• 5 strengths of your ideas you could use
The LEGO stop-motion would be fun and unique
A diverse array of houses would give an interesting perspective
Using a comedic style would make the video more memorable
Changing the scene or image on the beat would sync the visuals well with the audio
I think changing the styles of the video (stop-motion & real-time) will add to the wacky,
randomness the song already has
• 5 weaknesses of you ideas
Due to the fairly restrictive subject matter, the video might be similar to the original in parts
It could get difficult to edit the video succinctly
The LEGO stop-motion could potentially get tedious to make
The weather could potentially make it difficult to get pictures around the city efficiently
There could be a chance that I lose one of my cast members due to previous arrangements at
a specific date

9. Final Idea – Artist/Title/Info
Our House / Madness
Madness are a Ska band from Camden Town, north London, who
formed in 1976. One of the most prominent bands of the late-1970s
and early-1980s Two-Tone Ska revival.
The Specials / The Selector / Bad Manners
Pop / Ska (walking bass line with rhythms off beat)

10. Final Idea – Track Summary
Meaning – The Family Dynamics inside the home
Content – Working-Class Family Members living in their house,
describing their daily routine in a comedic delivery mixed with a
section set in the town area of York, showing a variety of housing
Duration – 3 Mins, 23 Secs
Pace – Fast Tempo and Exciting Imagery
Style – Up-Beat Pop & Ska

11. Final Idea – Your Idea
In my interpretation of the song, I would use parts from my previous
ideas, in a fast paced fashion to match the speed of the song. The
location of my house would have the most acting, being with my family
members, while taking pictures of housing around York would be used
and changed with the beat of the music. Using stop-motion would
make the video oddly unique as the different visuals would represent
the wackier side of the song. All of these ideas should make for an
interesting and coherent video that keeps the audience's attention
throughout.

12. Final Idea – Techniques and Styles
I plan on using fast tempo in my visuals, with quick cuts being made
when showing other houses that correlate to the beat and a high pace
when acting inside my house. The stop-motion on the LEGO will be
used rarely to avoid being predictable, therefore allowing for some
surprise when used. Close-ups will be used to exaggerate certain
scenes and a wackier style in the acting should increase the
entertainment value.

13. Summary
The previous summary of my ideas correlate with this slide as I plan on
using all of the previously mentioned techiniques and styles, therefore
providng the same strengths and weaknesses I described in the former
version of this slide. I think the ideas have a strong entertainment
possibilties and provide a unique enough experience, but there could
be potential time issues as a certaain technique could take a lot of time
or weather could hinder the footage quantity.

14. Potential Research Targets
I will need to learn how to use a camera to its full function as well as
finding locations of housing I would like to add to my video, and how
many I need to have for the video. I will have to practise some
techniques with moving the camera and creating some stop-motion
animation. I will also have to think out how the acting will be
visualised and very importantly make a plan for how the video will be
structured in the end so that editing the pieces together in the end will
be less tedious. To associate with that point I will need to understand is
the specific kinds of editing I will need to do and how to layout the
video in the editing software.