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- 1. Why Do Consumers Get Nutrition Information From Their Hairdresser ? Presented by Jean Caton MS, MBA, RD Career * Business * Life Coach at the Missouri Dietetic Association April 23, 2009 Currents of Change
- 2. Mc Kinley Coaching & Consulting www.Jean What’s Wrong with this Picture? Richard Simmons Offers Weight Loss Advice to Jessica Simpson
- 3. Mc Kinley Coaching & Consulting www.Jean Why is Richard Simmons on Letterman and you are not ? Why is Dr Oz on Oprah and you are not ? Why do people ask their hairdresser about eating, food and diets ? ?
- 4. Mc Kinley Coaching & Consulting www.Jean And the answer is…. • Anonymity • Intimacy • Makes me beautiful • Hear what they want to hear • Quick • Easy solution • Likeable • Knows me • Relationship • Trust • Focus is just on me
- 5. Mc Kinley Coaching & Consulting www.Jean What’s an RD to do?
- 6. Mc Kinley Coaching & Consulting www.Jean What we can learn • Richard Simmons • Dr. Oz • Hairdressers • All the other self-proclaimed experts
- 7. Mc Kinley Coaching & Consulting www.Jean Credibility… is only one part of the formula!
- 8. Mc Kinley Coaching & Consulting www.Jean Choices Power of One Change What’s an RD to do?
- 9. Mc Kinley Coaching & Consulting www.Jean Choices Reactive or Proactive Argue or Get Past it Complain or Change "Argue for your limitations, and sure enough, they're yours." Richard Bach CHOICE
- 10. Mc Kinley Coaching & Consulting www.Jean
- 11. Mc Kinley Coaching & Consulting www.Jean ”The pessimist complains about the way the wind is blowing; the optimist expects it to change; the realist adjusts the sails.” William Arthur Ward writer/ college administrator
- 12. Mc Kinley Coaching & Consulting www.Jean Change What You Can Circle of Influence Circle of Concern
- 13. Mc Kinley Coaching & Consulting www.Jean Change What You Can It’s not the mountain we conquer, but ourselves” ~Sir Edmund Hillary The first person to successfully reach the summit of Mt. Everest Change how we do what we do
- 14. Mc Kinley Coaching & Consulting www.Jean Change What You Can Traditional RD Counseling Model Client RD Problem Solution The Right Answer RD agenda RD TELLS (what to do) RD Expert Role
- 15. Clients are people too “People do not care how much you know until they know how much you care.” ~John Maxwell (American Author and motivational speaker)
- 16. Mc Kinley Coaching & Consulting www.Jean CEO Accountant Career Employee Scientist Creative Entrepreneur
- 17. Mc Kinley Coaching & Consulting www.Jean
- 19. Mc Kinley Coaching & Consulting www.Jean Change the Conversation Clinical-ese to consumer-ese Talk WIIFM Ask more questions Use the client’s language Positive benefits messaging
- 20. Mc Kinley Coaching & Consulting www.Jean Change the Conversation Say This Not That
- 21. Mc Kinley Coaching & Consulting www.Jean Talk to consumers where they are http://profile.to/jeancaton/ http://Twitter.com/JEANCATON http://www.linkedin.com/in/jeancaton You tube Blogs
- 22. Mc Kinley Coaching & Consulting www.Jean “We don't see things as they are, we see things as we are.” ~Anais Nin, Diarist and novelist RD Image PERCEPTION !
- 23. Mc Kinley Coaching & Consulting www.Jean RD Image Image in the eyes of some consumers, employers,and media must change.
- 24. Mc Kinley Coaching & Consulting www.Jean What is your image In the eyes of your clients your employer your peers yourself ?
- 25. Mc Kinley Coaching & Consulting www.Jean Rate Yourself Authoritative Leader Effective communicator Capable Likeable Edgy Sense of Humor Human Assertive
- 26. Mc Kinley Coaching & Consulting www.Jean Rate Yourself Perceived, Desired, Actual Perception
- 27. Choices, The Power of One! Change. What Action will I take ? Circle of Influence Clients are people Complain ConversationImage Talk to Consumers where they are Understanding clients (myself) Ask my Hairdresser
- 28. Mc Kinley Coaching & Consulting www.Jean References • “What to Say When You Talk to Yourself” author, Shad Helmstetter PhD • “Please Understand Me” author, David Kiersey • “Strengths Finder 2.0” author, Tom Roth • “Seven Habits of Highly Effective People” author, Stephen Covey • “How to Say it for Women” author, Phyllis Mindell • “Feel the Fear and Do it Anyway” author, Susan Jeffers • “Fierce Conversations” author, Susan Scott • “One Small Step Can Change Your Life” author, Robert Maurer PhD • “Nice Girls Don’t Get the Corner Office” author Lois Frankel PhD • “The Brand Called You” author, Peter Montoya
- 29. Jean R Caton MS RD MBA www.JeanCaton.net info@JeanCaton.net