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Who is Key Opinion Leader?
Presented by
Visdios
Web: http://visdios.com/kol-management-india/
What is KOL?
• KOL is a term named as Key Opinion Leader.
• Key Opinion Leaders are important doctor,
physician and members of medical community
who’s opinion are highly appreciated and who
influences other doctors and physicians.
• The first responsibility of an life science organization is to
maintain peer-to-peer relationships with KOL’s.
http://visdios.com/kol-management-india/
• As pharmaceutical and life-sciences companies search for the
most effective, efficient ways to manage collaboration with
the physicians who conduct research, write articles, or speak
on their behalf, relationship management of the interaction
with these elite physicians, or key opinion leaders (KOLs), has
ultimately emerged as an individual business discipline.
• Similar to CRM, KOL management is an essential component
for marketers and medical staff throughout the life-cycle
process of a specific drug or product.
http://visdios.com/kol-management-india/
Key Opinion Leader Management
• By sustaining a business process that creates and
maintains meaningful and collaborative relationships
between KOLs and business functions from marketing
to medical affairs, pharmaceutical and life-sciences
companies can experience increased share of voice and
accelerated adoptions at the global, national, and
regional levels.
• A CEO of a major pharmaceuticals company recently
told a group of analysts that effectively managing KOL
relationships was essential to companies' future
products and market expansion.
http://visdios.com/kol-management-india/
• As physicians strive to choose from a myriad of drug options
for their patients, they often turn to fellow key opinion
leading physicians for knowledge and advice on specific drugs.
• Key opinion leaders possess a unique credibility, as their
validity often stems from years of industry experience and
medical affiliations.
http://visdios.com/kol-management-india/
• As a result, pharmaceutical and life-sciences companies have
begun relying heavily on key opinion leaders to help establish
the knowledge base about their drugs and expand their
markets throughout all stages of life-cycle management.
• Like customers, KOLs are an extremely valuable and necessary
component of any company's success.
http://visdios.com/kol-management-india/
• As such, KOL relationship management and customer
relationship management possess similar business
philosophies in which both the customers and KOLs play a
central and critical role within all business activities.
• Both KOL management and CRM enable organizations to
better manage those important and often complex
relationships through systems, processes, and procedures.
http://visdios.com/kol-management-india/
• Essentially, the goal of both customer and KOL management
systems is to create and maintain lasting and mutually
beneficial relationships.
http://visdios.com/kol-management-india/

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Key Opinion Leader Management

  • 1. Who is Key Opinion Leader? Presented by Visdios Web: http://visdios.com/kol-management-india/
  • 2. What is KOL? • KOL is a term named as Key Opinion Leader. • Key Opinion Leaders are important doctor, physician and members of medical community who’s opinion are highly appreciated and who influences other doctors and physicians. • The first responsibility of an life science organization is to maintain peer-to-peer relationships with KOL’s. http://visdios.com/kol-management-india/
  • 3. • As pharmaceutical and life-sciences companies search for the most effective, efficient ways to manage collaboration with the physicians who conduct research, write articles, or speak on their behalf, relationship management of the interaction with these elite physicians, or key opinion leaders (KOLs), has ultimately emerged as an individual business discipline. • Similar to CRM, KOL management is an essential component for marketers and medical staff throughout the life-cycle process of a specific drug or product. http://visdios.com/kol-management-india/
  • 5. • By sustaining a business process that creates and maintains meaningful and collaborative relationships between KOLs and business functions from marketing to medical affairs, pharmaceutical and life-sciences companies can experience increased share of voice and accelerated adoptions at the global, national, and regional levels. • A CEO of a major pharmaceuticals company recently told a group of analysts that effectively managing KOL relationships was essential to companies' future products and market expansion. http://visdios.com/kol-management-india/
  • 6. • As physicians strive to choose from a myriad of drug options for their patients, they often turn to fellow key opinion leading physicians for knowledge and advice on specific drugs. • Key opinion leaders possess a unique credibility, as their validity often stems from years of industry experience and medical affiliations. http://visdios.com/kol-management-india/
  • 7. • As a result, pharmaceutical and life-sciences companies have begun relying heavily on key opinion leaders to help establish the knowledge base about their drugs and expand their markets throughout all stages of life-cycle management. • Like customers, KOLs are an extremely valuable and necessary component of any company's success. http://visdios.com/kol-management-india/
  • 8. • As such, KOL relationship management and customer relationship management possess similar business philosophies in which both the customers and KOLs play a central and critical role within all business activities. • Both KOL management and CRM enable organizations to better manage those important and often complex relationships through systems, processes, and procedures. http://visdios.com/kol-management-india/
  • 9. • Essentially, the goal of both customer and KOL management systems is to create and maintain lasting and mutually beneficial relationships. http://visdios.com/kol-management-india/