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@BrockbankJames#brightonSEO
James Brockbank
DIGITALOFT
Producing Link Worthy Content
For Under £1k
@BrockbankJames
https:/...
@BrockbankJames#brightonSEO
Let’s cut to
the chase...
@BrockbankJames#brightonSEO
If you want to
succeed at SEO...
@BrockbankJames#brightonSEO
You need
BIG
links!
@BrockbankJames#brightonSEO
Links which
look like this...
@BrockbankJames#brightonSEO
@BrockbankJames#brightonSEO
@BrockbankJames#brightonSEO
@BrockbankJames#brightonSEO
And which deliver
organic visibility
growth that looks
like this...
@BrockbankJames#brightonSEO
@BrockbankJames#brightonSEO
What if I told you we achieved
this on a budget of just
£1k?
@BrockbankJames#brightonSEO
You’d probably think I’m
crazy.
@BrockbankJames#brightonSEO
@BrockbankJames#brightonSEO
Don’t you need
big budgets to
land big links?
@BrockbankJames#brightonSEO
Ba
ng head her
e
@BrockbankJames#brightonSEO
You just have to get
smart...
@BrockbankJames#brightonSEO
Think big and
execute within
your budget
constraints.
@BrockbankJames#brightonSEO
- Steve Jobs
The most powerful
person in the world
is the storyteller.
@BrockbankJames#brightonSEO
Journalists
cover
stories...
@BrockbankJames#brightonSEO
...not
content.
@BrockbankJames#brightonSEO
I’m sorry, but they don’t care about your fancy,
big-budget interactive...
@BrockbankJames#brightonSEO
Only the
story.
@BrockbankJames#brightonSEO
So change your
focus...
@BrockbankJames#brightonSEO
There’s a
simple formula
to follow...
@BrockbankJames#brightonSEO
Big Links
=
A Great Story
Told To The
Right People
@BrockbankJames#brightonSEO
Ideas Cost Nothing...
@BrockbankJames#brightonSEO
Let’s stop just
talking about
the theory...
And look at things
you can actually
do to produce ...
@BrockbankJames#brightonSEO
Start With
The Story...
@BrockbankJames#brightonSEO
01. Start With The Story...
During ideation
sessions, evaluate
every idea by
asking 3 simple
q...
@BrockbankJames#brightonSEO
01. Start With The Story...
What’s
the hook?
@BrockbankJames#brightonSEO
01. Start With The Story...
What do potential
headlines look
like?
@BrockbankJames#brightonSEO
01. Start With The Story...
Does anyone actually
give a sh*t?
@BrockbankJames#brightonSEO
01. Start With The Story...
If this comes easy,
there’s a good chance
you’ve got a great story!
@BrockbankJames#brightonSEO
Use Free
Public Data
@BrockbankJames#brightonSEO
02. Use Free Public Data
The best stories
are backed with
authoritative data.
@BrockbankJames#brightonSEO
02. Use Free Public Data
But that doesn’t
mean you need to
spend money to
get it.
@BrockbankJames#brightonSEO
02. Use Free Public Data
Forget expensive
surveys...
@BrockbankJames#brightonSEO
02. Use Free Public Data
There’s thousands of free
data sets available which
are just waiting ...
@BrockbankJames#brightonSEO
02. Use Free Public Data
@BrockbankJames#brightonSEO
02. Use Free Public Data
@BrockbankJames#brightonSEO
02. Use Free Public Data
@BrockbankJames#brightonSEO
02. Use Free Public Data
@BrockbankJames#brightonSEO
Forget big,
fancy
productions
@BrockbankJames#brightonSEO
03. Forget big, fancy productions
They’re nice
but a waste of
resources when
you’re working to...
@BrockbankJames#brightonSEO
03. Forget big, fancy productions
Remember,
journalists just
want the story!
@BrockbankJames#brightonSEO
03. Forget big, fancy productions
@BrockbankJames#brightonSEO
03. Forget big, fancy productions
@BrockbankJames#brightonSEO
03. Forget big, fancy productions
@BrockbankJames#brightonSEO
03. Forget big, fancy productions
@BrockbankJames#brightonSEO
03. Forget big, fancy productions
@BrockbankJames#brightonSEO
03. Forget big, fancy productions
@BrockbankJames#brightonSEO
03. Forget big, fancy productions
@BrockbankJames#brightonSEO
Include A
Regional
Hook
@BrockbankJames#brightonSEO
04. Include A Regional Hook
Regional journalists
LOVE talking about
their town or city.
@BrockbankJames#brightonSEO
04. Include A Regional Hook
Use this to your
advantage.
@BrockbankJames#brightonSEO
04. Include A Regional Hook
Take public data
and compare
towns and cities to
each other.
@BrockbankJames#brightonSEO
04. Include A Regional Hook
@BrockbankJames#brightonSEO
04. Include A Regional Hook
@BrockbankJames#brightonSEO
04. Include A Regional Hook
Think
about it...
@BrockbankJames#brightonSEO
04. Include A Regional Hook
If you compare all
69 cities
in the UK with
each other...
@BrockbankJames#brightonSEO
04. Include A Regional Hook
That’s
69
different regions
whose local press
you can outreach to.
@BrockbankJames#brightonSEO
04. Include A Regional Hook
Alongside
national and
industry specific
publications
@BrockbankJames#brightonSEO
04. Include A Regional Hook
Warning:
Regional publications often
give unlinked brand mentions....
@BrockbankJames#brightonSEO
04. Include A Regional Hook
@BrockbankJames#brightonSEO
04. Include A Regional Hook
Don’t blame
the budget...
@BrockbankJames#brightonSEO
THANK YOU!
james@digitaloft.co.uk @BrockbankJames
#brightonSEO
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Producing Link Worthy Content For Under £1k - BrightonSEO - April 2018

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Big links don't have to mean big budgets. My April 2018 BrightonSEO session looked at ways to produce content which lands big links on a budget.

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Producing Link Worthy Content For Under £1k - BrightonSEO - April 2018

  1. 1. @BrockbankJames#brightonSEO James Brockbank DIGITALOFT Producing Link Worthy Content For Under £1k @BrockbankJames https://www.slideshare.net/JamesBrockbank/
  2. 2. @BrockbankJames#brightonSEO Let’s cut to the chase...
  3. 3. @BrockbankJames#brightonSEO If you want to succeed at SEO...
  4. 4. @BrockbankJames#brightonSEO You need BIG links!
  5. 5. @BrockbankJames#brightonSEO Links which look like this...
  6. 6. @BrockbankJames#brightonSEO
  7. 7. @BrockbankJames#brightonSEO
  8. 8. @BrockbankJames#brightonSEO
  9. 9. @BrockbankJames#brightonSEO And which deliver organic visibility growth that looks like this...
  10. 10. @BrockbankJames#brightonSEO
  11. 11. @BrockbankJames#brightonSEO What if I told you we achieved this on a budget of just £1k?
  12. 12. @BrockbankJames#brightonSEO You’d probably think I’m crazy.
  13. 13. @BrockbankJames#brightonSEO
  14. 14. @BrockbankJames#brightonSEO Don’t you need big budgets to land big links?
  15. 15. @BrockbankJames#brightonSEO Ba ng head her e
  16. 16. @BrockbankJames#brightonSEO You just have to get smart...
  17. 17. @BrockbankJames#brightonSEO Think big and execute within your budget constraints.
  18. 18. @BrockbankJames#brightonSEO - Steve Jobs The most powerful person in the world is the storyteller.
  19. 19. @BrockbankJames#brightonSEO Journalists cover stories...
  20. 20. @BrockbankJames#brightonSEO ...not content.
  21. 21. @BrockbankJames#brightonSEO I’m sorry, but they don’t care about your fancy, big-budget interactive...
  22. 22. @BrockbankJames#brightonSEO Only the story.
  23. 23. @BrockbankJames#brightonSEO So change your focus...
  24. 24. @BrockbankJames#brightonSEO There’s a simple formula to follow...
  25. 25. @BrockbankJames#brightonSEO Big Links = A Great Story Told To The Right People
  26. 26. @BrockbankJames#brightonSEO Ideas Cost Nothing...
  27. 27. @BrockbankJames#brightonSEO Let’s stop just talking about the theory... And look at things you can actually do to produce real results on a low budget.
  28. 28. @BrockbankJames#brightonSEO Start With The Story...
  29. 29. @BrockbankJames#brightonSEO 01. Start With The Story... During ideation sessions, evaluate every idea by asking 3 simple questions.
  30. 30. @BrockbankJames#brightonSEO 01. Start With The Story... What’s the hook?
  31. 31. @BrockbankJames#brightonSEO 01. Start With The Story... What do potential headlines look like?
  32. 32. @BrockbankJames#brightonSEO 01. Start With The Story... Does anyone actually give a sh*t?
  33. 33. @BrockbankJames#brightonSEO 01. Start With The Story... If this comes easy, there’s a good chance you’ve got a great story!
  34. 34. @BrockbankJames#brightonSEO Use Free Public Data
  35. 35. @BrockbankJames#brightonSEO 02. Use Free Public Data The best stories are backed with authoritative data.
  36. 36. @BrockbankJames#brightonSEO 02. Use Free Public Data But that doesn’t mean you need to spend money to get it.
  37. 37. @BrockbankJames#brightonSEO 02. Use Free Public Data Forget expensive surveys...
  38. 38. @BrockbankJames#brightonSEO 02. Use Free Public Data There’s thousands of free data sets available which are just waiting to be used in a creative way...
  39. 39. @BrockbankJames#brightonSEO 02. Use Free Public Data
  40. 40. @BrockbankJames#brightonSEO 02. Use Free Public Data
  41. 41. @BrockbankJames#brightonSEO 02. Use Free Public Data
  42. 42. @BrockbankJames#brightonSEO 02. Use Free Public Data
  43. 43. @BrockbankJames#brightonSEO Forget big, fancy productions
  44. 44. @BrockbankJames#brightonSEO 03. Forget big, fancy productions They’re nice but a waste of resources when you’re working to a budget.
  45. 45. @BrockbankJames#brightonSEO 03. Forget big, fancy productions Remember, journalists just want the story!
  46. 46. @BrockbankJames#brightonSEO 03. Forget big, fancy productions
  47. 47. @BrockbankJames#brightonSEO 03. Forget big, fancy productions
  48. 48. @BrockbankJames#brightonSEO 03. Forget big, fancy productions
  49. 49. @BrockbankJames#brightonSEO 03. Forget big, fancy productions
  50. 50. @BrockbankJames#brightonSEO 03. Forget big, fancy productions
  51. 51. @BrockbankJames#brightonSEO 03. Forget big, fancy productions
  52. 52. @BrockbankJames#brightonSEO 03. Forget big, fancy productions
  53. 53. @BrockbankJames#brightonSEO Include A Regional Hook
  54. 54. @BrockbankJames#brightonSEO 04. Include A Regional Hook Regional journalists LOVE talking about their town or city.
  55. 55. @BrockbankJames#brightonSEO 04. Include A Regional Hook Use this to your advantage.
  56. 56. @BrockbankJames#brightonSEO 04. Include A Regional Hook Take public data and compare towns and cities to each other.
  57. 57. @BrockbankJames#brightonSEO 04. Include A Regional Hook
  58. 58. @BrockbankJames#brightonSEO 04. Include A Regional Hook
  59. 59. @BrockbankJames#brightonSEO 04. Include A Regional Hook Think about it...
  60. 60. @BrockbankJames#brightonSEO 04. Include A Regional Hook If you compare all 69 cities in the UK with each other...
  61. 61. @BrockbankJames#brightonSEO 04. Include A Regional Hook That’s 69 different regions whose local press you can outreach to.
  62. 62. @BrockbankJames#brightonSEO 04. Include A Regional Hook Alongside national and industry specific publications
  63. 63. @BrockbankJames#brightonSEO 04. Include A Regional Hook Warning: Regional publications often give unlinked brand mentions. Have a link reclamation strategy ready.
  64. 64. @BrockbankJames#brightonSEO 04. Include A Regional Hook
  65. 65. @BrockbankJames#brightonSEO 04. Include A Regional Hook Don’t blame the budget...
  66. 66. @BrockbankJames#brightonSEO THANK YOU! james@digitaloft.co.uk @BrockbankJames #brightonSEO
  • HerbertusJBertjanGro

    Jun. 25, 2019
  • lawrenceaaron

    Apr. 25, 2019
  • cwil

    Aug. 30, 2018
  • SeanFitzsimons4

    Jun. 20, 2018
  • freeg131

    May. 6, 2018
  • NicoleSchalkwijk

    May. 1, 2018
  • ChrisDrury6

    Apr. 29, 2018
  • donnabeckett927

    Apr. 28, 2018
  • WillPidgeon

    Apr. 27, 2018

Big links don't have to mean big budgets. My April 2018 BrightonSEO session looked at ways to produce content which lands big links on a budget.

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