Have your digital PR campaigns landed coverage which contains only an unlinked brand mention, but no link? My session from Learn Inbound 2019 looks, step by step, at how you can use link reclamation with great success!
10. Today, we’ll cover... 1. What makes journalists link.
2. Where to find unlinked
brand mentions.
11. Today, we’ll cover... 1. What makes journalists link.
2. Where to find unlinked
brand mentions.
3. When to reach out and
ask for a link.
12. Today, we’ll cover... 1. What makes journalists link.
2. Where to find unlinked
brand mentions.
3. When to reach out and
ask for a link.
4. Who to contact.
13. Today, we’ll cover... 1. What makes journalists link.
2. Where to find unlinked
brand mentions.
3. When to reach out and
ask for a link.
4. Who to contact.
5. A proven email format
32. If a link wouldn’t add editorial value, you
usually shouldn’t reach out...
33. We revealed how Kim Kardashian earns the average
UK salary in 6 and a half hours...
34. And how the world’s richest pet is a dog worth
$375million...
35. Editorial value is simply whether or not
a reader would find anything interesting or
useful if they clicked the link...
36. “I’m normally happy to link to a page containing ‘extra value’.
“But not to a general brand homepage.
“Our readers sometimes think they’re being duped into reading
an advertorial in disguise. And links to a homepage strengthen
their suspicion.”
Travel Editor -
39. “A PR emailed literally everyone in our company, they used
every email they could find in the company to send the same
email saying we had an error. We linked to their homepage, not
their campaign page.
“All day I got emails sent to me from people in LP in the UK,
in the US, in Australia saying there is an error in a story you
published. This just means that we will never report anything
on their client again.”
Online Editor -
43. This is the email format that works for us...
1
1 A clear intro...
44. This is the email format that works for us...
1
1
2
2
A clear intro...
A ‘thank you’...
45. This is the email format that works for us...
1
1
2
2
3
3A clear intro...
A ‘thank you’...
Show the editorial value...
46. This is the email format that works for us...
1
1
2
2
3
3
4
4
A clear intro...
A ‘thank you’...
Show the editorial value...
Links for easy reference...
47. Download the email template here:
http://bit.ly/link-reclamation-template
48. You need to quickly and simply demonstrate
value at all stages...