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The Digital Encyclopedia for Bepanthen

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J. Walter Thompson Ukraine
J. Walter Thompson Ukraine

Our agency has made new digital case study for our client — the pharmaceutical company Bayer (brand Bepanthen). Together we've created unique service — Encyclopedia of baby skin. How does it work? Find more information http://babyskin.com.ua/

Marketing
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951K impressions have been realized Uaua.info, Likar.info Nashamama.com Tvoymalysh.com.ua 4mama.com.ua 870 571 58 598 13 671 8 114 Actual impressions 875 000 140 000 165 500 121 300 PLAN
37 201 marks of 36 214 different words and phrases have been done 1600 marks have been made on the words and phrases that were in Encyclopedia CTA 3,9%
We don’t stop on that! We are constantly analyzing the words that are unknown to moms and are updating our encyclopedia with new definitions, because every mom wants to be an expert on baby’s skin health!

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The Digital Encyclopedia for Bepanthen

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  • 17. 951K impressions have been realized Uaua.info, Likar.info Nashamama.com Tvoymalysh.com.ua 4mama.com.ua 870 571 58 598 13 671 8 114 Actual impressions 875 000 140 000 165 500 121 300 PLAN
  • 18. 37 201 marks of 36 214 different words and phrases have been done 1600 marks have been made on the words and phrases that were in Encyclopedia CTA 3,9%
  • 19. We don’t stop on that! We are constantly analyzing the words that are unknown to moms and are updating our encyclopedia with new definitions, because every mom wants to be an expert on baby’s skin health!