The future of the workplace is changing – the way we work is evolving and organizations need to look for other strategies, tools or approaches to sustain and grow business. A focus on employee engagement has become a top business priority for senior executives. In this paper, we advocate for the importance of ‘workplace expression’ as a crucial tool that improves employee engagement and motivation and outline the performance and financial benefits an effective workplace expression can bring to an organization by examining the links between company culture and employee engagement.
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2. Employee Engagement has become a top
business priority for senior executives
Workplace expression
is the harnessing and communicating
of the cultural and brand values of a
company through the physical design
of its workplace.
4. Recent surveys indicate that
between 70- 80% of employees
are “not engaged” with or
“actively disengaged” from their
work.
4
The Problem with Employee Disengagement
Client
interactions
Collaborative
performance
Increases
absenteeism
Negative effects of toxic environment
6. Patient Safety
Incidents
Safety
Incidents
-41%
-26% -25%
-37%
-46%
Absenteeism
10%
21% 22%
Employee
Turnover
Shrinkage
Customer Productivity Profitability
Why Engaged Workers Drive Business Performance
6
How do you recognise Engaged Workers?
Engaged
Workers
Bring discretionary
effort to their work
practice
Tie sense of
personal success to
business goals
Connect to the
organisation on an
emotional level
Disengaged
Workers
7. Why Culture is Key to Increasing Engagement
7
“Since we have been on our journey of improving workspaces, we have seen a dramatic
increase in our engagement levels, a lowering in attrition rates, and improvements in the
quality of people who want to join DBS—all of which can be very directly translated to
our five years of top and bottom line growth.”
- Paul Cobban, COO of Technology and Operations at DBS Bank
Companies who actively
developed their culture
755%
Higher revenue Higher income
516%
8. The Benefits of a Desirable Workplace
Genuine expression of a strong and vibrant company culture allows an organisation to:
8
“Brands have two rules – persuading outsiders to buy and persuading insiders to believe.”
– Wally Olins
Attract and retain talent without
entering an escalating salary
competition
Communicate brand proposition
and drive internal engagement
Communicate to clients and
investors about your company
values and behaviours that set
you apart from the competition
9. 9
What does your workplace say
about your company culture?
Next time you walk around the workplace, ask yourself:
If you don’t like the answer, we can help.
10. Want to learn more about improving
workplace productivity?
Download a free copy of the full report:
Fully Engaged
Or contact one of our experts:
Grant Morrison
Head of Workplace Strategy, APAC
Bernice Boucher
Head of Workplace Strategy, Americas
Trevor Alldridge
Workplace Strategy Europe, Middle East and Africa
Editor's Notes
Future of the workplace is changing
The way we work is evolving and organizations need to look for other strategies, tools or approaches to sustain and grow business performance
Employee engagement has become a top business priority for senior executives.
advocates the importance of ‘workplace expression’ as a crucial tool to improve employee engagement and motivation
explains how performance and financial benefits can be brought about to your organisation through effective workplace expression.
Recent surveys indicate that between 70- 80% of employees are “not engaged” or “actively disengaged” with their work
This affects client interactions, collaborative performance and increases absenteeism
the 2013 Gallup State of the American Workplace study estimates that active disengagement costs the United States US$450 billion to US$550 billion a year
This is an opportunity for leaders to revitalise organisational performance by utilising their workplace as a tool to generate the positive company culture needed to reconnect and engage employees
Defining engaged workers:
Bring discretionary effort to their work practice
Tie sense of personal success to business goals
Connect to the organisation on an emotional level
This connection makes them more effective at their job and they are more likely to develop those innovative practices that lead to competitive advantage
Higher levels of employee engagement:
improve the bottom line through increased customer satisfaction and enhanced productivity
lowering unproductive elements that are a drain on business performance like absenteeism or the ability to retain employees
Culture is intangible, hard to measure, yet easy to sense when you walk into an office space
Workplaces are rarely neutral when it comes to communicating a buzz of engagement of a sluggish vibe of resignation.
Company culture can significantly affect very real business outputs
Companies that actively developed their culture returned 516% higher revenue and 755% higher income, according to a study of 207 organisations over 11 years.
Paul Cobban, COO of Technology and Operations at DBS Bank, sees employee engagement as an important tool in changing business behaviour
Genuine expression of a strong and vibrant company culture allows an organisation to:
Attract and retain talent without entering an escalating salary competition
One workplace study indicates that the combination of ‘Organisation culture’ and “workplace faciltiies’ outweigh ‘Salary and benefits’ as the influential factor in deciding on an employee
Another study also confirms that candidates have a clear preference for a company’s status as a ‘great place to work’ over its reputation for great products/services, people or prestige in the market place
2. Communicates brand proposition and drive internal engagement
People interpret a strong culture from the artefacts around them because they are the most visible
Office environment is the ideal tool for leaders to communicate their brand proposition
People work best when they are trusted and given the freedom to carry out a task in their own way
A workplace with different space configurations and technologies aligned to specific business processes would give employees control over the way they want to work
Effective workplace expression celebrates the company’s culture and demonstrates that employees are valued
3. Differentiates you from your competitors
Cultivating a strong company culture can not only drive internal engagement but also communicate to clients and investors about those values and behaviours that set you apart from the competition
Research has shown that engaged employees are more customer-focused and care more about filing customer needs, which in turn, leads to increased customer loyalty and advocacy
On the other hand, if your disengaged workers deal with your clients with a distinct lack of effort or energy, what impression of the company would they be giving?
By harnessing the three e’s together (efficiency, effectiveness and expression, you can create a dynamic compelling environment that:
reconnects employees to their purpose
directs their renewed energy and engagement
drives innovation and productivity to new levels
So now, the next time you walk around your organization, ask yourself: What does your workplace say about your company culture? Don’t like the answers? We can help.