The document discusses a report from Invoca about how call intelligence technology allows marketers to analyze phone call data. The report analyzed over 100 customers across several industries. It found that using call intelligence, marketers increased call volumes by 28% on average in 2014 by understanding when and why people were calling. Marketers also improved lead quality by understanding which campaigns drove calls and conversions. Marketers using call intelligence exceeded ROI goals by achieving a 47% increase in revenue from phone calls year-over-year.

1. Call Intelligence
the
on marketing
It’s almost too good to be true.

2. What is
Call Intelligence?
The technology that brings
phone calls to your marketing
analytics dashboard.
It’s complete call attribution
and automation.

3. How is it
changing
marketers’ lives?
2015 CALL INTELLIGENCE INDUSTRY BENCHMARK 3

4. Invoca analyzed over
100 of its customers
across 4 industries to find out.
2015 CALL INTELLIGENCE INDUSTRY BENCHMARK
INSURANCE FINANCIAL
SERVICES
HOME
SERVICES
TRAVEL
4

5. Here’s
what we
discovered.
2015 CALL INTELLIGENCE INDUSTRY BENCHMARK 5

6. Marketers increase
lead volume.
A LOT.

7. If you know
when, where, and why
people are calling, you know
how to drive more calls.
2015 CALL INTELLIGENCE INDUSTRY BENCHMARK 7

8. 2015 CALL INTELLIGENCE INDUSTRY BENCHMARK 8
In fact, marketers drove a
28% increase in call volume
in 2014 using call intelligence.
Q1
4%
Q2 Q3 Q4
25%
28%

9. Marketers improve
the quality of
their leads.

10. Marketers using call intelligence
have the insights to know which
campaigns are driving calls and
converting into sales.
2015 CALL INTELLIGENCE INDUSTRY BENCHMARK 10

11. 2015 CALL INTELLIGENCE INDUSTRY BENCHMARK 11
The results

12. Marketers exceed
ROI goals.

13. With tools to
attribute, automate, and optimize
inbound calls, marketers are making a big
impact on the bottom line.
2015 CALL INTELLIGENCE INDUSTRY BENCHMARK 13
NEWS

14. 142015 CALL INTELLIGENCE INDUSTRY BENCHMARK
And by big impact we mean a
47% increase in revenue
from phone calls YOY.
Q1
11%
Q2 Q3 Q4
Increase in revenue from phone calls
23%
47%

15. BOOMIt’s that easy.

16. Get the full report
to learn more.
DOWNLOAD NOW