Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Upcoming SlideShare
The 10 Commandments of App Store Optimization
Next
Download to read offline and view in fullscreen.

13

Share

State of the Mobile Experience

Download to read offline

Nearly two-thirds of the American population now own smartphones, and as those phones continue to get smarter, people rely on them for practically everything. But as they click, swipe, search, and play, one thing has remained consistent: people still use their phones to call. Learn more about the state of the mobile experience with this infographic.

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all

State of the Mobile Experience

  1. 1. People can’t stop reaching for their phones: of the American population owns a smartphone. 64% 58% consider themselves addicted to their phone. 34% drop their phone at least once a week. 29% text and walk every day. Phone Addiction is Real Being glued to our phones is the new normal, but just how obsessed are we? Phone Calls Over Selfies We have email, social media, SMS, and countless messenger and video apps. But despite these options, people still love to have a conversation - even millennials. of millennials make a call at least once per day. 79% of millennials take a selfie at least once per day.17% When asked if they could use their phone to do only one thing... 38% of respondents said they would use it for calling, more than any other option including messaging, social media, email and video. A Direct Line to Business When it comes to complex, expensive, or considered purchases, the small screen doesn’t cut it. Top 3 industries people want to call: Insurance Healthcare Financial Services vs of people have used their phone to call a business in the past month. 65% are calling about a purchase of $500+ 24% are calling about a purchase of $100+ 58% who have used their phone to fill out a form. 24% + + $750 $500 $250 $100 0 Think About Callers or Lose Customers It’s through conversations that people build trust and relationships with brands. 34% will only search for a company’s phone number for a minute or less before moving on to another company. 68% will search for two minutes or less. will only stay on hold for five minutes. 53% After a good phone experience... are likely to become a repeat customer. 80% are likely to spend more money with that brand in the future. 60% Get the Full Report Consumer data reveals the truth about our relationship with our phones. Download the full report now. DOWNLOAD THE REPORT Sources: Invoca // Nielsen 855-383-2650 Being glued to our phones is the new normal, but just how obsessed are we? Phone Addiction isReal Mobile phones are a one stop shop. People use them all day long to explore, shop, learn, communicate, and manage their daily lives. More than a quarter ofmillennials use their phone to do all of the following more than five times a day: There’s no doubt people can’t stop reaching for their phones. In fact: Send messages 67% Watch videos 27% Take pictures 27% Make calls 37% 4 Making a phone callis still one of the most frequent activities people use their phones for, second only to messaging. 58% 76% consider themselves addicted to their phone. of millennials considerthemselves at least somewhat addicted to their phone. People may love their phones, but all this multitasking means they’re not being very careful with them. 34% 10%of people droptheir phone at least once a week. drop their phoneevery day. This addiction is so powerful people can’t help but multitask - sometimes at the expense of their safety. More than half of people admit to texting while walking at least once a week. We don’t even want to know how many people are texting and driving. 55% 29% text while walking atleast once a week. text and walk every day. Update socialmedia 33% Send emails 26% State of the Mobile Experience Consumer data reveals the truth about our relationship with our phones State of the Mobile Experience Nearly two thirds of the American population now own smartphones, and as those phones continue to get smarter, people rely on them for practically everything. But as they click, swipe, search and play, one thing has remained consistent: people still use their phones to call.
  • AnhAshleyCao

    May. 15, 2019
  • Wnelsonlewis

    Jan. 30, 2019
  • Vhjkjh

    Jul. 26, 2018
  • TeganRyan3

    Apr. 17, 2018
  • ki1023lou

    Aug. 22, 2017
  • DubaiEscortBunniesUAE

    May. 12, 2017
  • 786201616

    Mar. 21, 2017
  • rickynelson21

    Oct. 3, 2016
  • hanajjang

    Jul. 13, 2016
  • HanaJeon1

    Jul. 4, 2016
  • sbepstein

    Feb. 29, 2016
  • Hyundo0204

    Feb. 21, 2016
  • caffeine1664

    Jan. 8, 2016

Nearly two-thirds of the American population now own smartphones, and as those phones continue to get smarter, people rely on them for practically everything. But as they click, swipe, search, and play, one thing has remained consistent: people still use their phones to call. Learn more about the state of the mobile experience with this infographic.

Views

Total views

5,266

On Slideshare

0

From embeds

0

Number of embeds

21

Actions

Downloads

43

Shares

0

Comments

0

Likes

13

×