This document provides an overview of Snapchat and its growing popularity and business uses. It discusses how Snapchat has expanded beyond teens to become a major social media platform, with over 10 billion video views per day. Several articles and case studies are referenced that discuss how businesses can use Snapchat for relationship building, event marketing, and direct communications with clients in a more personal way compared to other social media platforms. The document promotes exploring Snapchat's potential for business use.

1. May 2016
Snapchat for Business
Professionals? Yes, Snapchat…

2. Want Mobile Version?
2
http://bit.ly/snapchatforbus

3. •Getting a Sense of Magnitude
•Business Perspective of All This?
•Business Use Cases
Contents
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4. 5

5. Snapchat App Penetration by Age
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http://marketingland.com/wp-content/ml-loads/2015/09/comscore-
snapchat-800x456.png

6. Hottest Social Network Among Teens
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https://d28wbuch0jlv7v.cloudfront.net/images/infografik/normal/chartoftheday_4823_teenagers_favorite_s
ocial_networks_n.jpg

7. Visual Sharing is Exploding
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http://static5.businessinsider.com/image/53ad710e69bedd714c4f8cba-1200-
900/unnamed-67.png

8. Age 18-34 Penetration vs Engagement
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https://s-media-cache-
ak0.pinimg.com/736x/43/11/a6/4311a6e1bb1d9814c4ec023308e6e045.jpg

9. Age 18-34 – Top Millennial App
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http://static1.businessinsider.com/image/551c5dc56bb3f70517282d9c-1200-
900/bii-sai-cotd-millennial-social-networks-2.png

10. 11

11. • “Snapchat Closes $1.8 Billion
Monster Funding Round”
• “What Your Company Needs To
Know To Get Started On
Snapchat”
• “Why I Was So Wrong About
Snapchat and Why You Probably
are Too”
• “A quick guide to Snapchat for
people who could care less”
• “Snapchat: The Rising Star of
Social Media”
• “Snapchat Is Growing Up”
• “Why Your Company Needs To
Be On Snapchat Right Now”
• “Everything You Need to Know
About Snapchat”
• “Snapchat: Why NOW is the
time to GO HAAARRDD!”
• “How to Build and Grow Your
Snapchat Community”
• Want More?
Resources to Explore
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12. • "Closing a $1.8 billion venture capital round, according to
a new document filed with the SEC on Thursday."
• “Earlier this week, documents surfaced that showed the
company had authorized the sales of new shares and that
Snapchat could be valued as high as $22.7 billion, up from
its previous valuation of $16 billion.”
• "Snapchat got its start as an addictive mobile app for
teens, but has since grown into a buzzy media company
inking deals with major brands and publishers. Last
month, the company revealed that its users watch more
than 10 billion videos every day on its app."
“Snapchat Closes $1.8 Billion Monster Funding
Round” (Fortune, May 26, 2016)
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http://fortune.com/2016/05/26/snapchat-new-mega-funding/
Return to Resource List

13. • "One thing is clear: It isn't going anywhere, and it’s
definitely not just for teens anymore."
• "Ignoring Snapchat is no longer an option."
“What Your Company Needs To Know To Get
Started On Snapchat” (Fast Company, May 24, 2016)
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http://flip.it/2m0ZU Return to Resource List

14. • "I, like you, read all the headlines. The financing rounds.
The valuations. This thing called Snapchat, the one that
kids use to send pics was all over the place. But it wasn’t
for me.“
• "I could not have been more wrong.“
• “Every platform out there deserves your attention and
until you spend months there actively generating content,
engaging with others peoples’ content, and building
meaningful relationships on a platform, you are not
authorized to dismiss it as pointless."
“Why I Was So Wrong About Snapchat and
Why You Probably are Too” (Medium, Feb 23, 2016)
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http://flip.it/0X7Aq Return to Resource List

15. • "Well, let me tell you from someone who plays with these
platforms all day long… Snapchat is the real deal and here
to stay."
• "With the fastest growing demographic people over 25.
It’s not young anymore, which shows its maturity. The
older the growing demographic the more mainstream it
becomes.“
• "Numbers don’t lie. The stats prove people are flocking by
the millions to Snapchat. And if I didn’t originally convince
you, the numbers should."
“A quick guide to Snapchat for people who
could care less” (The American Genius, May 17, 2016)
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http://flip.it/9fXNC Return to Resource List

16. • "Initially we all believed Snapchat was the answer for
teens and tweens who wanted to social network outside
the glare of their over-protective parents. However, what
it has become is a highly engaging social network with 10
billion video views a day and 9,000 photos shared every
second! While we are sharing less personal information on
Facebook, the opposite is true of Snapchat.“
“Snapchat: The Rising Star of Social Media”
(Digital Training Institute blog, May 3, 2016)
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http://flip.it/VJXtb Return to Resource List

17. • "Whether or not you use it, we’ve all heard of Snapchat.
And regardless of your preconceived notions about it, this
photo and video sharing app has quickly become popular
with adults over the last year, making it a serious
contender in the social media world.“
• "...if you're running a business in 2016, you need to be
thinking about Snapchat as a channel to grow your
customer base. Period... I haven't seen this much
consumer attention on one social platform since early
2007 and 2008 with Twitter."
“Snapchat Is Growing Up” (Hubspot blog, April 20, 2016)
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http://flip.it/GQ-bl Return to Resource List

18. • "There are over 8 billion video views every day on
Snapchat, and largely those views are from millennials.
The app is designed for mobile users (vertical videos are
standard) and for millennials whose first digital language
is often mobile, this is appealing and natural. Millennials
speak in the language of snaps: soundbites, chats, brief
moments, and impermanent flashes of content. The app
was created by millennials (Evan Speigel is just 25 years
old) and has informed and shaped millennial culture. If you
want to reach millennials, your brand needs to be on
Snapchat."
“Why Your Company Needs To Be On Snapchat
Right Now” (Entrepreneur, April 6, 2016)
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http://flip.it/JaYdz Return to Resource List

19. • "The way Snapchat works is much closer to how we
communicate face to face than any other social network.
What I mean by this is that: when we talk to each other,
passing in the halls or just living out our lives, those
moments disappear. Snapchat emulates that behavior and
psychology." (Gary Vaynerchuk)
“Everything You Need to Know About
Snapchat” (Entrepreneur, March 31, 2016)
20
http://flip.it/OO5LH Return to Resource List

20. • "What changed… well first off I admit that I was wrong… I also
started to realize that I need to watch and learn from those doing it
great and then adapt it to my style and personal brand. I was
looking at the limitations and the lack of scale or automation as
downsides rather than understanding that those limitations are
exactly why the time you spend on snapchat is real and raw!“
• "Snapchat to me allows for real and raw storytelling that isn’t full of
fluff, buzzwords or marketing crap. But that doesn’t mean it doesn’t
have business value, rather because of these reasons the
relationships & authenticity you create on Snapchat become
business value GOLD!"
“Snapchat: Why NOW is the time to GO
HAAARRDD!” (Medium, March 24, 2016)
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http://flip.it/fRcBR Return to Resource List

21. • "Do you Snapchat? If not, you are definitely missing out on
one of social media’s biggest success stories."
• This article is largely a “how-to” post. Worth referring to if
you go down the road of using Snapchat.
“How to Build and Grow Your Snapchat
Community” (Bryan Kramer blog, Jan 11, 2016)
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http://bryankramer.com/how-to-build-and-grow-your-snapchat-community/ Return to Resource List

22. Want More?
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Return to Resource List
Follow the “Getting
Snapchat” Flipboard
Magazine
http://bit.ly/flip-gettingsnapchat

23. Ideas and examples of Snapchat application in business (that I
personally have come across)…
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24. Simple, direct, one-to-one or
one-to-many, quick client
communications
Chat Tool - Client Communication
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Photo from
Camera Roll
Phone call
or audio clip
Full-
screen
video
clip
Small, in
chat, video
clip
Emojis

25. Build professional relationships in a less formal, more
intimate and personal way
• To be updated…
Relationship Building
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26. IMA Meonske Professional Development Conf –
4/28/16
Sharing, Event & Sponsor Awareness
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330,000 sq ft coverage
4/28-29 – 18 hours of availability
<$100

27. Kenny Chesney Concert, Blossom Music Ctr – 5/26/16
• To be updated…
Marketing, Event & Sponsor Awareness
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