The document provides an overview of Google AdWords strategies for business growth presented by Colin Anstie, CEO of Raging Digital. It discusses what Google AdWords is, why businesses should use it to drive traffic, and provides step-by-step instructions on how to set up an AdWords campaign including choosing keywords, writing ads, setting a budget, and monitoring performance. Key tips highlighted include using AdWords as part of an overall marketing strategy, having optimized landing pages, and frequently testing and optimizing ads and campaigns.
Get Found Fast: Google AdWords Strategies for Growth
1. Colin Anstie, CEO, Raging Digital
@colinanstie
Get found fast: Google AdWords
strategies for growth
WiFi: QB Connect Password: Connect2017#QBConnect
2. 2
13 Years in digital marketing
Worked with some great brands including
realestate.com.au, Telstra, CBA, Bankwest
and the Australian Institute of Sport
Action is the key
Who am I?
Colin Anstie
CEO @ Raging Digital, @colinanstie
9. 9
Capture people that are actively looking to find you
You can test, measure and optimise everything
Allows you to control your marketing budget
You can target the ads beautifully
Reach thousands of people quickly
They can be very profitable
Why use Adwords?
?
11. 11
So what, will I actually make sales?
Wordstream found that for high
commercial intent keyword searches,
paid ads accounted for 64% of clicks,
compared with 36% for organic clicks
People
looking to
buy
http://www.wordstream.com/articles/google-ads
20. 20
50 website sales 1k website visits 50 web enquiries
200 phone calls 10k see your ad 500 visit your business
Step 3: What are my monthly targets?
24. 24
Step 6: Write your ads
Headline 1 - Headline 2:
Final URL:
Description:
30 characters
30 characters
Up to 80 characters
25. 25
Step 6: Write your ads
5 elements:
1. Headline (25 characters)
2. Line 1 (35 characters)
3. Line 2 (35 characters)
4. Display URL (35 characters)
5. Destination URL (the landing page)
26. 26
Best Marketing Strategies
The 1st ever public library of
tested marketing strategies online.
Best Marketing Strategies
10 patented strategic guides.
1500+ proven tests. Free access.
Step 6: Write your ads
Control ad
88% higher CTR
27. 27
Minimum $10 a day
Select a daily budget, or a total budget, or a maximum cost per clock
Review and revise based on the return on investment
Step 7: Decide your budget
28. 28
Step 7: Have you got amazing landing pages?
Top Tool
Crayon Landing Pages:
https://www.crayon.co/f/landing-page
30. 30
Advertise on your brand terms ie Pete’s Furniture
Use AdWords as part of your wider marketing strategy
Lead/Email capture conversion-focused landing page a must
Create a focused campaign structure and optimise often:
Check conversion rate (CR) by device
Adjust for time of day
Test ads frequently
Longer sales cycles lend themselves to AdWords
Google Adwords hot tips
33. 33
1. Number of impressions
2. Number of clicks
3. Click-through rate
4. Quality score
5. Cost per click (CPC)
6. Number of conversions
7. Conversion rate
8. Cost per conversion
Monitor and optimise
35. Missed something?
Today’s presentations are available in the event mobile app
and at http://www.slideshare.com/tag/QBCAU17
Don’t forget to rate my session:
Open up the event app, find my session title in the agenda
and click on rate & review